Urban Renström

Connected Ireland

Smartphone Uptake and Usage

Urban Renström

Is achievable

!

Urban Renström

the opportunity to win online

…is massive…

Urban Renström

3,229,109Irish

Connected to Internet

…and by December 2012...

2010 2011 2012

35%

49%

71%

30%

40%

60%

71% Of All Irish Will Have Smartphones!

…and Tablets...

…will grow to 40% of population.....

…and Laptops...

… 95% of population….

Urban Renström

…it’s Men and Women…

Smart Phones and Gender

Male

Female

52% 46%

…Dublin and Everywhere...

Regional Distribution

DublinRest of Ireland

46%56%

...Yes, its mostly young but, not exclusively...

Irish Smartphone Penetration

Urban Renström

Retailers take note!!!

...11% use Mobile Payments/Wallet today...

…Will be 2 million by December 2012…

0

Urban Renström

1. Mobilize your existing website • different needs and perform different tasks• Smaller screens

2. Content for Smartphone's• Think “Google Maps”• “Mobile only deals - here is a coupon“• Videos, audio, and blog posts – product reviews, etc.

3. Enable mobile payment • Think a competitive advantage Growth will be impressive, lead the pack.

4. Social Network enabled• Facebook, Twitter, Google+ and Foursquare

Marketing Takeaway - Implication for Business owners

Urban Renström

Thanks for Reading

Connect :

@urbanrenstromurenstorm at vikingmarketingsolution dot iewww. vikingmarketingsolutions.ie

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