Smartphone applications

Waterways for Growth Partner meeting

29-30 September 2011

Bremerhaven

Tanaris: funding

• EFRO: agriculture funding: 241 834 €

– Tourism East-Flanders: 46%

– EU: 16%

– Flanders: 18%

– Province East-Flanders: 20%

• Tourism-Recreation project: 317 000 €

– Tourism East-Flanders: 65%

– Tourism Flanders: 35%

Tanaris: aim

• Building infrastructure on & along the

river Dender: mooring places, shelters,

pick nick spots, …

• Promoting Dender area as a green zone

in Scheldeland

• Developing mobile applications

Tanaris: infrastructure

Ninove

Shelter – pick nick spot

Lock of Mespelare-Dendermonde

Tanaris: promotion

• Print

– Map with QR

– Poster with QR

Tanaris: promotion

• Digital

– Mobile website: http://m.scheldeland.be

– QR: links to mobile website

– AR: virtual world

– Film

QR-codes of Quick Response-codes

http:// m.scheldeland.be

QR-codes of Quick Response-codes

http:// m.scheldeland.be/aalst

Augmented reality in de Dendervallei

POI = Point of intrest

Name POI

Distance to POI

Explanation of POI

Film

Tanaris: technical

• Smartphone with internet connection,

gps & compass

• Application AR: m.layar.com (iPhone,

Symbian, Android)

• Application QR: AppStore (Apple), OVI

Store (Nokia) of Marketplace (Android)

Tanaris: technical

• 1 CMS for AR & m.scheldeland.be

• Application on the Layar-platform

Tanaris: costs

• AR Layar: 7078,50 €

• Film: 2188,89 €

• Staff: 43 days / 320 hours

Tanaris: visitors

• m.scheldeland.be

– ± 15 visitors / day

– 70% via Google

• AR

• Expand system to whole region:

Schelde & Rupel ?

Future plans

• Project Tourism Waasland

• 95 000 €

• Co-financing: Euregio Scheldemond,

Tourism Flanders, …

Reynaert mystery

• Interactive game for bikers

• iPhone application

• Families

• 2 routes/locations: 24 & 26 km (B & NL)

• Based on epos of Reynaert the fox

(13th century)

Reynaert mystery

• Find treasure, stolen

and hidden by Reynaert

• Help King Nobel find

the treasure

• Mini-games give hints

• iPhone = guide & map

Reynaert mystery

• Renting iPhone & app: 12 €

• Download application: 2,99 €

• Reservation or download:

http://www.toerismewaasland.be/wl/defa

ult.aspx?id=184176

• Visitors June-August: • 69 i-Phones & app

• 12 downloads app

Reynaert mystery

• Remarks & future plans

– Optimalisation & extra routes necessary

– No return on investment on short time

– Fast digital evolution

– Good for image: modern, young people

– More promotion needed

Reynaert mystery

Scheldeland welcomes you

March 22-23th 2012