KBB.com’s Advertising Specifications

Smartphone Programmatic Module 02/28/19

KBB.com Advertising Specifications Smartphone Programmatic Module 02/28/2019

DETAILED SPECIFICATIONS

Smartphone Programmatic Module

1 HEADLINE20 characters max (including spaces)

2 SUBHEAD 30 characters max (including spaces)

CTA 20 characters max (including spaces)

4

3 MAIN IMAGE 298 x 130 (retina) 35KB max file size GIF, JPG, PNG

3

2

1

4

ADDITIONAL NOTESStandard assets may be used, but for maximum effectiveness we highly recommend using retina images.

KBB.com Advertising Specifications Smartphone Programmatic Module 02/28/2019

Ad OperationsADDITIONAL NOTES: • No fourth-party pixels, JavaScript code or JavaScript calls may

be added to ad tags without the prior written consent of KBB. Advertiser and/or agency is expressly prohibited from collecting any data from KBB.com, including website data and user behavioral data, without the prior written consent of KBB.

Deliverable Checklist

Hero Image

Header Text

Subhead Text

CTA Text

Link list

Impression tracking tags (optional)

Click-tracking tags (optional)

All creative is subject to Kelley Blue Book approval.