Smartphone Photography in SOCIAL MEDIASmartphone Photography and Social Media Oregon SNA Conference...
Transcript of Smartphone Photography in SOCIAL MEDIASmartphone Photography and Social Media Oregon SNA Conference...
Smartphone Photography and Social Media Oregon SNA Conference
March 2015
Dayle Hayes, MS, RD FACEBOOK School Meals That Rock TWITTER @SchoolMealsRock BLOG www.SchoolMealsThatRock.org PINTEREST School Meals That Rock
Oregon'SNA'Conference'~'March'2015''
• Cheerleader(for(Excellence(in(School(Health(&(Child(Nutri6on((• Consultant(to(agencies,(organiza6ons(&(districts(na6onwide(• 2013(Montana(School(Nutri6on(Professional(of(the(Year((MT(SNA)(• Facebook'
School'Meals'That'Rock''''
• Twi@er'
@SchoolMealsRock'
• Pinterest'
SchoolMealsThatRock'
• Blog'
SchoolMealsThatRock.org'
• Email'
'
Dayle'Hayes,'MS,'RD'
Oregon'SNA'Conference'~'March'2015''
Thank'YOU
Oregon'SNA'Conference'~'March'2015'' Oregon'SNA'Conference'~'March'2015''
School'Meals'That'Rock'
Oregon'SNA'Conference'~'March'2015''
School'Meals'That'Rock'
Oregon'SNA'Conference'~'March'2015''
Smartphone Photography in SOCIAL MEDIA
Smartphone Photography and Social Media Oregon SNA Conference
March 2015
Dayle Hayes, MS, RD FACEBOOK School Meals That Rock TWITTER @SchoolMealsRock BLOG www.SchoolMealsThatRock.org PINTEREST School Meals That Rock
Oregon'SNA'Conference'~'March'2015''
WHY ???? • It’s where your customers are. • It’s where your critics are. • It’s where your inspiration is.
Oregon'SNA'Conference'~'March'2015''
WHY ????
Oregon'SNA'Conference'~'March'2015''
One PHOTO is worth
a 1,000 words & 10,000+ views
Oregon'SNA'Conference'~'March'2015''
“We added a flavor station this semester at our high school. Each day we put out red pepper flakes, garlic & herb seasoning, black pepper, Italian seasoning & Mrs. Dash. The students really like it. The seasonings are in labeled, handled shakers.”
Oregon'SNA'Conference'~'March'2015'' Oregon'SNA'Conference'~'March'2015''
One PHOTO
Smartphone Photography and Social Media Oregon SNA Conference
March 2015
Dayle Hayes, MS, RD FACEBOOK School Meals That Rock TWITTER @SchoolMealsRock BLOG www.SchoolMealsThatRock.org PINTEREST School Meals That Rock
Oregon'SNA'Conference'~'March'2015''
One PHOTO
Oregon'SNA'Conference'~'March'2015''
What You Need to Take
GREAT School Food Photos with Your Smartphone
Oregon'SNA'Conference'~'March'2015''
What you need to start …
– Quality food – Smartphone – Students/customers – Permission
Oregon'SNA'Conference'~'March'2015''
What you need to get better …
– PRACTICE – PRACTICE – PRACTICE
Oregon'SNA'Conference'~'March'2015''
SIX THINGS To Focus on Every Time
You Take a School FOOD PHOTO
Oregon'SNA'Conference'~'March'2015''
SIX THINGS 1. Background 2. Quality 3. People 4. Lighting 5. Contrast 6. FOCUS
Smartphone Photography and Social Media Oregon SNA Conference
March 2015
Dayle Hayes, MS, RD FACEBOOK School Meals That Rock TWITTER @SchoolMealsRock BLOG www.SchoolMealsThatRock.org PINTEREST School Meals That Rock
Oregon'SNA'Conference'~'March'2015''
SIX THINGS
1. Background
Check out what’s there
or make your own. Oregon'SNA'Conference'~'March'2015''
BACKGROUND
Oregon'SNA'Conference'~'March'2015''
BACKGROUND
FarmMtoMCafeteria'2014'~'School'Meals'That'Rock''' Oregon'SNA'Conference'~'March'2015''
BACKGROUND
Oregon'SNA'Conference'~'March'2015''
BACKGROUND
Oregon'SNA'Conference'~'March'2015''FarmMtoMCafeteria'2014'~'School'Meals'That'Rock'''
BACKGROUND
Smartphone Photography and Social Media Oregon SNA Conference
March 2015
Dayle Hayes, MS, RD FACEBOOK School Meals That Rock TWITTER @SchoolMealsRock BLOG www.SchoolMealsThatRock.org PINTEREST School Meals That Rock
Oregon'SNA'Conference'~'March'2015''
BACKGROUND
Oregon'SNA'Conference'~'March'2015''
BACKGROUND
Oregon'SNA'Conference'~'March'2015''
SIX THINGS
2. Quality
High quality – fresh &
as hot/cold as possible. Oregon'SNA'Conference'~'March'2015''FarmMtoMCafeteria'2014'~'School'Meals'That'Rock'''
FOOD QUALITY
Oregon'SNA'Conference'~'March'2015''FarmMtoMCafeteria'2014'~'School'Meals'That'Rock'''
FOOD QUALITY
Oregon'SNA'Conference'~'March'2015''FarmMtoMCafeteria'2014'~'School'Meals'That'Rock'''
FOOD QUALITY
Smartphone Photography and Social Media Oregon SNA Conference
March 2015
Dayle Hayes, MS, RD FACEBOOK School Meals That Rock TWITTER @SchoolMealsRock BLOG www.SchoolMealsThatRock.org PINTEREST School Meals That Rock
Oregon'SNA'Conference'~'March'2015''
FOOD QUALITY
Oregon'SNA'Conference'~'March'2015''
FOOD QUALITY
Oregon'SNA'Conference'~'March'2015''
FOOD QUALITY
Oregon'SNA'Conference'~'March'2015''
SIX THINGS
3. People
Every detail is critical,
so is permission.
Oregon'SNA'Conference'~'March'2015''FarmMtoMCafeteria'2014'~'School'Meals'That'Rock'''
PEOPLE
Oregon'SNA'Conference'~'March'2015''FarmMtoMCafeteria'2014'~'School'Meals'That'Rock'''
PEOPLE
Smartphone Photography and Social Media Oregon SNA Conference
March 2015
Dayle Hayes, MS, RD FACEBOOK School Meals That Rock TWITTER @SchoolMealsRock BLOG www.SchoolMealsThatRock.org PINTEREST School Meals That Rock
Oregon'SNA'Conference'~'March'2015''FarmMtoMCafeteria'2014'~'School'Meals'That'Rock'''
PEOPLE
Oregon'SNA'Conference'~'March'2015''FarmMtoMCafeteria'2014'~'School'Meals'That'Rock'''
PEOPLE
Oregon'SNA'Conference'~'March'2015''
PEOPLE “There%is%no%greater%insight%
into%the%future%than%recognizing% %we%save%
our%children,%we%save%ourselves.”'
Margaret'Mead'
Oregon'SNA'Conference'~'March'2015''
PEOPLE
Oregon'SNA'Conference'~'March'2015''
SIX THINGS
4. Lighting
Fluorescent is difficult,
natural light is in.
Smartphone Photography and Social Media Oregon SNA Conference
March 2015
Dayle Hayes, MS, RD FACEBOOK School Meals That Rock TWITTER @SchoolMealsRock BLOG www.SchoolMealsThatRock.org PINTEREST School Meals That Rock
Oregon'SNA'Conference'~'March'2015''
LIGHTING
Oregon'SNA'Conference'~'March'2015''
LIGHTING
Oregon'SNA'Conference'~'March'2015''
LIGHTING
Oregon'SNA'Conference'~'March'2015''FarmMtoMCafeteria'2014'~'School'Meals'That'Rock'''
LIGHTING
Oregon'SNA'Conference'~'March'2015''
LIGHTING
Oregon'SNA'Conference'~'March'2015''
LIGHTING
Smartphone Photography and Social Media Oregon SNA Conference
March 2015
Dayle Hayes, MS, RD FACEBOOK School Meals That Rock TWITTER @SchoolMealsRock BLOG www.SchoolMealsThatRock.org PINTEREST School Meals That Rock
Oregon'SNA'Conference'~'March'2015''
Making'Collages'(
Free'online'photo'collage'
makers:'
h@p://www.fotor.com'
h@p://www.ribbet.com'
h@p://www.photocollage.net'((
Oregon'SNA'Conference'~'March'2015''
SIX THINGS
5. Contrast
Go with bright primary
colors in food & trays.
Oregon'SNA'Conference'~'March'2015''FarmMtoMCafeteria'2014'~'School'Meals'That'Rock'''
CONTRAST
Oregon'SNA'Conference'~'March'2015''
CONTRAST
Oregon'SNA'Conference'~'March'2015''FarmMtoMCafeteria'2014'~'School'Meals'That'Rock'''
CONTRAST
Oregon'SNA'Conference'~'March'2015''
CONTRAST
Smartphone Photography and Social Media Oregon SNA Conference
March 2015
Dayle Hayes, MS, RD FACEBOOK School Meals That Rock TWITTER @SchoolMealsRock BLOG www.SchoolMealsThatRock.org PINTEREST School Meals That Rock
Oregon'SNA'Conference'~'March'2015''
CONTRAST
Oregon'SNA'Conference'~'March'2015''
Oregon'SNA'Conference'~'March'2015'' Oregon'SNA'Conference'~'March'2015''
SIX THINGS
6. FOCUS
ALWAYS check
your focus.
Oregon'SNA'Conference'~'March'2015''
FOCUS
Oregon'SNA'Conference'~'March'2015''
FOCUS
Smartphone Photography and Social Media Oregon SNA Conference
March 2015
Dayle Hayes, MS, RD FACEBOOK School Meals That Rock TWITTER @SchoolMealsRock BLOG www.SchoolMealsThatRock.org PINTEREST School Meals That Rock
Oregon'SNA'Conference'~'March'2015''
FOCUS
Oregon'SNA'Conference'~'March'2015''
FOCUS
Oregon'SNA'Conference'~'March'2015''
FOCUS
Oregon'SNA'Conference'~'March'2015''
FOCUS Do you know how to
FOCUS your camera or phone?
On your phone, try tapping the screen!
Oregon'SNA'Conference'~'March'2015''
FOCUS
Oregon'SNA'Conference'~'March'2015''
FOCUS
Smartphone Photography and Social Media Oregon SNA Conference
March 2015
Dayle Hayes, MS, RD FACEBOOK School Meals That Rock TWITTER @SchoolMealsRock BLOG www.SchoolMealsThatRock.org PINTEREST School Meals That Rock
Oregon'SNA'Conference'~'March'2015''
FOCUS
Oregon'SNA'Conference'~'March'2015''
SIX THINGS 1. Background 2. Quality 3. People 4. Lighting 5. Contrast 6. FOCUS
Oregon'SNA'Conference'~'March'2015''
What you need to start …
– Quality food – Smartphone – Students/customers – Permission
Oregon'SNA'Conference'~'March'2015''
What you need to get better …
– PRACTICE – PRACTICE – PRACTICE
Oregon'SNA'Conference'~'March'2015''
1. 'You'don’t'have'to'be'on'all'social'media'channels,'pick'one'to'get'
started.'
2. 'Separate'personal'from'professional.'
3. 'Keep'your'profiles'up'to'date'and'professional.'
Social Media 101
Oregon'SNA'Conference'~'March'2015''
• Establish(your(creden[als'as(a(school(nutri6on(expert.(
• Connect(with(your(customers(to(enhance(percep6ons(and(increase(par6cipa6on.(
• Respond(to(cri[cs(of(school(nutri6on(in(general(and(to(your(program(specifically.(
• Par6cipate(in(ongoing(discussions(about(school(nutri6on(legisla6on,(policy(and(regula6ons,(esp.(Child'Nutri[on'Reauthoriza[on'(CNR).(
Benefits
Smartphone Photography and Social Media Oregon SNA Conference
March 2015
Dayle Hayes, MS, RD FACEBOOK School Meals That Rock TWITTER @SchoolMealsRock BLOG www.SchoolMealsThatRock.org PINTEREST School Meals That Rock
@CUSDNutrition @wesdelbridgeRD
Wes Delbridge (AZ)
www.facebook.com/pps.ns
Portland (OR) Public Schools
www.facebook.com/AlachuaCountySchoolMeals
Alachua County (FL) Public Schools
@TeamNutritionMI
Michigan Team Nutrition
www.facebook.com/SchoolMealsThatRock
School Meals That Rock
@SchoolLunch
School Nutrition Association
Smartphone Photography and Social Media Oregon SNA Conference
March 2015
Dayle Hayes, MS, RD FACEBOOK School Meals That Rock TWITTER @SchoolMealsRock BLOG www.SchoolMealsThatRock.org PINTEREST School Meals That Rock
www.facebook.com/burkecountyfarmtoschool
Burke County (GA) F2S Program
www.facebook.com/GeorgiaSNA
Georgia School Nutrition Association The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.
Linette Dodson, PhD, RD, LD Director of School Nutrition Carrollton City Schools
Linette Dodson (Georgia)
www.facebook.com/pages/Eat-Healthy-Eat-Local-Eat-at-Carrollton-City-Schools/353811748103013 www.facebook.com/pages/Eat-Healthy-Eat-Local-Eat-at-Carrollton-City-Schools/353811748103013
www.facebook.com/pages/Eat-Healthy-Eat-Local-Eat-at-Carrollton-City-Schools/353811748103013 www.facebook.com/pages/Eat-Healthy-Eat-Local-Eat-at-Carrollton-City-Schools/353811748103013
Smartphone Photography and Social Media Oregon SNA Conference
March 2015
Dayle Hayes, MS, RD FACEBOOK School Meals That Rock TWITTER @SchoolMealsRock BLOG www.SchoolMealsThatRock.org PINTEREST School Meals That Rock
www.facebook.com/pages/Eat-Healthy-Eat-Local-Eat-at-Carrollton-City-Schools/353811748103013 www.facebook.com/pages/Eat-Healthy-Eat-Local-Eat-at-Carrollton-City-Schools/353811748103013
www.facebook.com/pages/Eat-Healthy-Eat-Local-Eat-at-Carrollton-City-Schools/353811748103013
Jeanne'Reilly'(Maine)'
(Total Enrollment – 3300 Students 3 Elementary Schools 2 Middle Schools 1 High School Free & Reduced % - 36% District Wide (School Breakfast Participation – 23% (65% growth over past 5 years) ((((*Second(Chance(Breakfast(cart(((((*Breakfast(in(Classroom,(Grab(n(Go(breakfast(((((*Fun(Friday(Breakfasts('School Lunch Participation – 52% District Wide (22% growth over 5 years) (Social Media – Facebook, Twitter, Pinterest, LinkedIn
Program Highlights: Farm to School
Chefs Move to Schools Full time, on staff Chef Backpack Food Program
Eat Your Way through the Alphabet
www.facebook.com/pages/Windham-Raymond-School-Nutrition-Program/408394675849951
Why Use Social Media?? • To engage your
customer base
• To showcase the great work you & your staff are doing
• To inform the public with a positive message
One of our district’s first Facebook posts
www.facebook.com/pages/Windham-Raymond-School-Nutrition-Program/408394675849951
Q. When do you find the time???
A. It only takes 5-10 minutes per day
! Train staff to use their smart phones to take photos for your social media pages – this eliminates the need to be everywhere all at once, and empowers your staff!
! Be Relevant, Professional, Succinct ! Be Organized -Keep photos and other
material for posting in organized folders & albums to minimize time spent searching for “just the right photo” to go with a social media post.
! Be Technologically Savvy - Use a computer or your Smart Phone or Tablet.
www.facebook.com/pages/Windham-Raymond-School-Nutrition-Program/408394675849951
Smartphone Photography and Social Media Oregon SNA Conference
March 2015
Dayle Hayes, MS, RD FACEBOOK School Meals That Rock TWITTER @SchoolMealsRock BLOG www.SchoolMealsThatRock.org PINTEREST School Meals That Rock
Give them something… to tweet about!
• Use(#hashtags,(as(appropriate(
• Engage(others(using(the(“@”(symbol(that(accompanies(their(twiXer(handle,(such(as(@FLOTUS(or(@SchoolMealsRock(
www.facebook.com/pages/Windham-Raymond-School-Nutrition-Program/408394675849951
Keep it simple! • Keep your message concise & focused.
Grab their attention and deliver your message.
• Remember your audience is busy too! • Be positive! • Be engaging! • Be relevant!
((((((
www.facebook.com/pages/Windham-Raymond-School-Nutrition-Program/408394675849951
Oregon'SNA'Conference'~'March'2015'' Oregon'SNA'Conference'~'March'2015''
School'Meals'That'Rock'
Oregon'SNA'Conference'~'March'2015''
@SchoolMealsRock'
Oregon'SNA'Conference'~'March'2015''
School'Meals'That'Rock'
Smartphone Photography and Social Media Oregon SNA Conference
March 2015
Dayle Hayes, MS, RD FACEBOOK School Meals That Rock TWITTER @SchoolMealsRock BLOG www.SchoolMealsThatRock.org PINTEREST School Meals That Rock
Oregon'SNA'Conference'~'March'2015''
School'Meals'That'Rock'
Oregon'SNA'Conference'~'March'2015''
• Cheerleader(for(Excellence(in(School(Health(&(Child(Nutri6on((• Consultant(to(agencies,(organiza6ons(&(districts(na6onwide(• 2013(Montana(School(Nutri6on(Professional(of(the(Year((MT(SNA)(• Facebook'
School'Meals'That'Rock''''
• Twi@er'
@SchoolMealsRock'
• Pinterest'
SchoolMealsThatRock'
• Blog'
SchoolMealsThatRock.org'
• Email'
'
Dayle'Hayes,'MS,'RD'