SMART Vote

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SMART Vote

Hawk-Eye’s SMART Vote takes a tried and tested approach to fan engagement and elevates it

to the next level by using the big screen and vision processing cameras to automatically

calculate results. SMART Vote provides an exciting in-venue sponsorship extension for brands

that want to connect with crowds during natural breaks in play.

Figure 1: Boundary cards are now a common feature at major cricket matches.

Why SMART Vote

ENGAGEMENT

MOBILE FREE

INTELLIGENT

SPONSORSHIP

Keeps fans involved and engaged during natural breaks in play

Not reliant on mobile phones or networks and involves all spectators

Ability to identify individuals and award prizes

Provides a natural sponsorship extension for brands

INTERACTION Uses a tried and tested approach to fan interaction

How it works

1. Branded voting cards Hawk-Eye will design and produce high impact branded voting cards in a colour or style of a sponsor’s choice.

2. Camera set up Hawk-Eye will install cutting edge vision processing cameras around the stadium to ensure every vote is counted.

3. Big screen Hawk-Eye will work with the stadium, sponsor or agency to develop and, if necessary, produce a series of engaging polling questions and graphics that can be played out during natural breaks in play.

4. Vision processing Hawk-Eye’s vision processing cameras will capture and automatically calculate the votes in real-time.

5. Awarding prizes

SMART Vote can intelligently select members of the crowd and award prizes, providing

an exciting incentive for fans to get involved.

6. Integrating with TV

Results from SMART vote can also be delivered to TV delivering engaging insights that

connect fans at home with fans on the stadium.

CONTACT

For more information, please contact us: +44 (0) 1256 355011 | contactus@hawkeyeinnovations.com

www.hawkeyeinnovations.com