Smart Tourism Destinations

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Transcript of Smart Tourism Destinations

  • Smart Tourism Destinations Dimitrios Buhalis and Aditya Amaranggana eTourism Lab Bournemouth University United Kingdom ENTER 2014 Research Track Slide Number 1
  • Agenda Introduction Theoretical Background Internet of Things Smart City Characteristics Tourism Destination Smart Tourism Destinations Conclusion ENTER 2014 Research Track Slide Number 2
  • Introduction Rapid increase of urban population worldwide ICT make cities more accessible and enjoyable for both residents and visitors The development of Smart City could also encourage the formation of Smart Tourism Destinations Research Objective: Identifying opportunities and challenges as well as conceptualising a framework 2014 Research Track toward Smart Tourism Destinations. ENTER Slide Number 3
  • Theoretical Background ENTER 2014 Research Track Slide Number 4
  • Internet of Things Firstly coined by Kevin Ashton (MIT) in 1999 The idea behind the IoT is to generate automatic real-time interactions among real world object that connect to the Internet which consequently also reduce the gap between real world and digital realm (Erb, 2011). ENTER 2014 Research Track Slide Number 5
  • IBM defined Smart City as a city that make their system instrumented, interconnected and intelligent Smart Cities have the ability to give intelligent response to various kinds of needs that happen within the same time interval. Citizen involvement in the co-creation process of products or services. ENTER 2014 Research Track Slide Number 6
  • Smart City Wheel By Boyd Cohen (2012) ENTER 2014 Research Track Slide Number 7
  • By Buhalis (2000) ENTER 2014 Research Track Slide Number 8
  • Smart Tourism Destinations take advantage of ENTER 2014 Research Track Slide Number 9
  • 3 Vital Forms of ICT for Smart Tourism Destinations The ultimate aims are to enhance tourism experience, improve the effectiveness of resource management, maximising both destination competitiveness and demonstrate sustainability. ENTER 2014 Research Track Slide Number 10
  • Tourism Applications in Smart Tourism Destinations No. Tourism Apps Utility Function Destination Components Smart Tourism Destinations Dimensions 1. Augmented reality Interpretation Attractions Smart People, Smart Mobility 2. Vehicle tracking Planning Accessibility Smart Living, Smart Mobility 3. Hotel energy predictor Sustainability Amenities Smart Environment 4. Multi-languages travel guide app which also offers available packages Guidance Available Packages Smart People, Smart Mobility 5. NFC tags and QR codes to access information about nearby points of interest Proximity Marketing Activities Smart Mobility 6. Tourist Complaints Management System Feedback Ancillaries Smart Living ENTER 2014 Research Track Slide Number 11
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  • Smart Tourism Destinations Impact No. Stakeholders Characteristics of Outcome 1. Tourism Organisations 2. Governments - Coordinates information and makes it easily accessible for users to access real-time information - Engage with local communities, tourists and government in cocreating tourism experience - Organisational agility, speed decision making and responsive to customers needs based on just-in-time insights - Precision targeting and personalised service - Regulate data privacy - Establish Public-Private Partnership 3. Local Residents/ Local Communities 4. Tourists 5. Environment - Constantly connected Sufficiently creative and empowered Technology savvy Citizen Journalism - Well-connected and well-informed - Active critics and buzz marketers - Demand highly personalised service - Innovation ecosystem ENTER 2014 Research Track - Sensor networks throughout the environment Slide Number 14
  • Smart Tourism Destinations Framework Open Data Movement Living Lab Methodology ENTER 2014 Research Track Public-Private Partnership Slide Number 15
  • Challenges Not politically neutral Little room for the technologically illiterate and the poor Privacy intrusion ENTER 2014 Research Track Slide Number 16
  • Conclusion The priorities of Smart Tourism Destinations construction are 1.To enhance tourists experience 2.To provide more intelligent information platform 3.To facilitate efficient allocation of tourism resources; and 4.To integrates tourism suppliers at both micro and macro level aiming to ensure benefit is well distributed to local society. ENTER 2014 Research Track Slide Number 17
  • ENTER 2014 Research Track Slide Number 18