SMART. SAVVY. SUCCESSFUL. - BOFB Media€¦ · THE BIG ISSUE MEDIA KIT 2016/2017 EDITION MONTH /...

SMART. SAVVY. SUCCESSFUL.MEDIA KIT 2016/17

WHAT WE ARE

The Big Issue is a fortnightly, independent magazine. Available in both print and digital, The Big Issue is packed with high-quality, general interest articles – featuring arts and

entertainment, humorous columns, current affairs, lifestyle, personal experiences and its own particular brand of irreverence.

“ I THINK THE BIG ISSUE IN BOTH INTENT AND CONTENT IS A NOTABLE TRIUMPH OF AUSTRALIAN PUBLISHING. ”Andrew Denton

INDEPENDENT

A HAND UP, NOT A HAND OUT

A GOOD READ FOR A GOOD DEED

RESPONSIBLE

WELL-LOVED & RESPECTED

THE BIG ISSUE MEDIA KIT 2016/2017

SUCCESSFUL

THE BIG ISSUE IS AUSTRALIA’S LEADING SOCIAL ENTERPRISE, OFFERING PEOPLE A HAND UP, NOT A HAND OUT. The Big Issue is a fortnightly,

independent magazine sold on the streets by homeless, marginalised and disadvantaged people. Vendors buy copies of the magazine for $3.50 and sell them for $7, keeping the difference. More than 6500 vendors have sold the magazine since 1996. Collectively they have sold more than 10 million magazines across Australia, directly earning over $23 million.The Big Issue magazine is estimated to save the community $25,000 per vendor per year through a reduction in their demand for social services including hospitals, welfare support and correctional facilities.

Where our vendors sellOver the past 20 years, The Big Issue has grown from a small number of vendors working in Melbourne’s CBD to a group of more than 500 active vendors,working across the country. Whilst the majority of our vendors work in the CBD areas of Sydney, Melbourne, Brisbane, Adelaide, Canberra, Perth and Darwin, we also have a number of vendors regularly selling in regional centres including: VIC – Geelong, Ballarat,Wangaratta, MaryboroughNSW – Katoomba, LeuraQLD – Logan, Sunshine Coast, IpswichSA – WhyallaWA – Bunbury, Broome, Busselton, Albany, Mandurah.

Also available by subscriptionThe Big Issue magazine is also available to purchase via subscription.

The Women’s Subscription Enterprise employs homeless and disadvantaged women (who find it difficult selling the magazine on the streets) to be employed in a safe and supportive environment to hand pack copies of the magazine for subscribers each fortnight.

More than 130 women have been employed in the enterprise which operates in Melbourne, Sydney and Adelaide.


“ IT GIVES YOU A SENSE OF PURPOSE, DIGNITY, IT IS LIKE SOMETHING TO LOOK FORWARD TO, I GO ‘RIGHT, I’M GOING TO PUT MY UNIFORM ON, THIS IS ME, I’M GOING TO BE WORKING.”


OVER 10 MILLION COPIES SOLD

27,142 CIRCULATION (FORTNIGHTLY)

3,500 SUBSCRIBERS

OVER 13.4K FACEBOOK LIKES

OVER 14.2K TWITTER FOLLOWERS

175,000 READERSHIP (FORTNIGHTLY)

Audited Media Association of Australia Jan – Jun 2016

Roy Morgan May 2016

“ BEING A VENDOR GIVES YOU CONFIDENCE AND SELF-ESTEEM. IT MAKES YOU FEEL HAPPIER, RATHER THAN STAYING AT HOME WITH MENTAL HEALTH ISSUES AND THINKING ABOUT THEM.” Vendor, Perth

THE BIG STATSMany of our readers are regular, loyal buyers who have developed a connection with their vendor. Advertise with us and we’ll help you reach your audience.


OUR AUDIENCEReaders of The Big Issue magazine are passionate about arts, culture and entertainment. Advertise with us and reach a culturally engaged, socially aware audience.

34% ARE PROFESSIONALS

OR MANAGERS

88% OF READERS DONATE TO

NOT-FOR-PROFIT ORGANISATIONS

85% SPEND AN HOUR READING

THE MAGAZINE EVERY FORTNIGHT

51% BUY THE MAGAZINE AT LEAST ONCE A MONTH

66% HAVE BOUGHT THE MAGAZINE FOR THREE OR MORE YEARS

90% WOULD RECOMMEND THE MAGAZINE

TO THEIR FRIENDS AND FAMILY

90% LIVE IN METRO AREAS

29% EARN OVER $80K

40% LIVE IN MELB

25% EARN OVER $100K

30% IN SYDNEY

“ IT’S A GREAT SOCIAL ENTERPRISE THAT I TRULY BELIEVE IN. IT HELPS PEOPLE TO GAIN CONFIDENCE AND GIVES THEM A SOURCE OF INCOME. I THINK IT ALSO MAKES A LOT OF (BUSINESS) PEOPLE IN THE CBD, WHO ARE RUSHING AROUND FROM PLACE TO PLACE, FEEL GOOD ABOUT THEMSELVES! BUT SERIOUSLY, I JUST ENJOY READING THE MAG.”

Reader, Melbourne

53% 47% FEMALE

MALE

GENDER

HAVE AN UNDERGRADUATE OR POSTGRADUATE DEGREE

EDUCATION

66%

Roy Morgan research June 2015

AGE

ARE IN THE AB SOCIO-ECONOMIC GROUP48%

INCOME

30% 24% 50-64

20% 25-34

17% UNDER 25

9% 65 AND OVER

35-49

Roy Morgan research June 2015 GA research 2013


GAUGING READERS

“ YOU’RE NOT JUST BUYING A RIBBON TO PIN ON YOUR SHIRT. YOU’RE BUYING SOMETHING YOU ENJOY READING. AND YOU’RE HELPING SOMEONE. SO IT’S A FAIR EXCHANGE.”

Reader, Perth

86%

82%

78% 76%

73%

62% 61%

50% 47%

45% 45% 44% 43% 43%

35% 34%

26% 24% 23%

18%

CARS

PHO

TOGR

APHY AR

T

SUST

AINA

BILI

TY /

ENVI

RONM

ENT

SOCI

AL J

USTI

CE

SPO

RT

TECH

NOLO

GY

COM

MUN

ITY

ACTI

VITI

ES

HOM

E IM

PRO

VEM

ENT

GARD

ENIN

G

ORG

ANIC

/ ET

HICA

L PR

ODU

CTS

EDUC

ATIO

N

FEST

IVAL

S / E

VENT

S

TRAV

EL

MUS

IC

FILM

/ TH

EATR

E

CHAR

ITIE

S

BOO

KS /

LITE

RATU

RE

DINI

NG O

UT

CLO

THES

58%

44%

39% 39% 35%

31% 28%

22%

17% 17% 20%

3%

NONE

OF

THE

FOLL

OW

ING

OTH

ER

BUSI

NESS

AND

ECO

NOM

ICS

SPO

RT

TECH

NOLO

GY

TRAV

EL

EDUC

ATIO

N

FOO

D AN

D CU

ISIN

E

FEST

IVAL

S / E

VENT

S

CHAR

ITIE

S AN

D O

THER

NO

T-FO

R-PR

OFI

TS

SUST

AINA

BILI

TY /

ENVI

RONM

ENTA

L IS

SUES

SOCI

AL J

USTI

CE IS

SUES

AND

ETH

ICS

Where our readers spend their money:

Topics of interest to our readers:

“ I USUALLY BUY IT WHEN I’M NEAR PUBLIC TRANSPORT AND READ IT FROM COVER TO COVER. I JUST START AT THE BEGINNING AND READ THE WHOLE THING. WHEN I’M DONE, I LEAVE IT ON THE TRAIN FOR SOMEONE ELSE TO READ.” Reader, Melbourne



“ I LIKE HELPING PEOPLE. THE ARTICLES APPEAL TO ME AND I OFTEN GET TO READ ABOUT THINGS THAT I WOULDN’T READ ABOUT IN THE MAINSTREAM PRESS.”

Reader, Brisbane


WHAT’S IN IT?

Featuring independent, high-quality journalism, The Big Issue magazine is jam-packed with current affairs, general interest stories, personal experiences,

humour, arts and entertainment – with photography, books, movies and music being regular features in every issue.

WHERE ISTHE BIG ISSUE SOLD?• SOLD ON THE STREETS AROUND AUSTRALIA BY

MORE THAN 500 VENDORS EACH FORTNIGHT

• ALSO SOLD VIA SUBSCRIPTION, VISIT WWW.THEBIGISSUE.ORG.AU FOR MORE INFO.

“ I LIKE TO GET IT AND MAKE TIME FOR WHEN I CAN READ IT UNINTERRUPTED – COVER TO COVER.”

Reader, Sydney

A GOOD FIT FOR ADVERTISERSA constant increase in readership over the last few years has resulted in The Big Issue becoming one of the fastest growing magazines in Australia, while many other magazines are declining. It’s independently audited by Audited Media Association of Australia and is available in both print and digital versions from vendors. And when you advertise in The Big Issue you also know your money is going towards a great cause.

SOCIALLY CONSCIOUS

NOT FOR PROFITS

ENVIRONMENT CONSCIOUS

SOCIAL ENTERPRISES

CULTURE AND THE ARTS

EDUCATION

ETHICALCORPORATE PRODUCTS

WITH ETHICAL STANDARDS

DONATION CAMPAIGNS

“ ADVERTISING IN THE MAGAZINE ALLOWS US TO CONNECT WITH A YOUNG, SAVVY AND CULTURALLY AWARE AUDIENCE. IT’S A GREAT BRAND ALIGNMENT FOR OXFAM AND WE’RE PROUD TO BE ASSOCIATED WITH THIS INCREDIBLE ORGANISATION. ”Rachele Hass, Regular Giving Manager, Oxfam Australia.

of our readers fit into the Socially Aware category. Our readers are 159% more likely than the general population to be socially aware.


42%

14%

54%of our readers agree with the statement ‘I believe a % of everyone’s income should go to charities’. Our readers are 101% more likely to agree with this statement than the general population.

of our readers fit into the Young Optimism category. Our readers are 52% more likely than the general population to be Young Optimism.


THE SMALL RATES (AUD. All rates include 10% agency commission but exclude GST.)

THE IMPORTANT SPECS

The Big Issue 2016/17 – release and material schedule:

Full page ad: 180mm (w) x 235mm (h) – no bleed

Half page ad horizontal: 180mm (w) x 115mm (h) – no bleed

Double page spread: 420mm (w) x 270mm (h) – 5mm bleed (all edges)

Inside/outside back cover: 210mm (w) x 270mm (h) – 5mm bleed (all edges)

• PDF is the preferred format for supplied artwork.

• Dimensions must be accurate.

• Files must be Mac compatible.

• All fonts must be embedded or converted to outlines. If this can’t be done, both screen and printer fonts must be supplied with the artwork.

• All images must be embedded.

• The artwork must be saved in CMYK at 300dpi.

• Files to be emailed to [email protected]

THE BIG SCHEDULEPlease be mindful of public holidays and key dates when considering editions and the distribution of the magazine.


EDITION MONTH / FEATUREMATERIAL DEADLINE

WEDNESDAY 5PMON SALE

DATE FRIDAY

521 SEPTEMBER 14 September 23 September

522 523

OCTOBER28 September

12 October7 October 21 October

524 525

NOVEMBER26 October 9 November

4 November 18 November

526 527

DECEMBER CHRISTMAS EDITION 23 November 7 December

2 December 26 December

528 529

JANUARY4 January 18 January

13 January 27 January

530 531

FEBRUARY1 February 15 February

10 February 24 February

532 533

MARCH1 March 15 March

10 March 24 March

534 535

APRIL29 March 12 April

7 April 21 April

536 537

MAY26 April 10 May

5 May 19 May

538 539

JUNE24 May 7 June

2 June 16 June

540 541

JULY21 June 5 July

30 June 14 July

BOOKINGS All figures listed are per ad

SINGLE (Base rates)

x4 (10% discount)

x8 (20% discount) NOT-FOR-PROFIT

Double page spread $5,299 $4,769 $4,239

We offer a discount to NFP’s.

Contact us to discuss NFP rates

Full page $3,424 $3,081 $2,739

Half page $1,887 $1,697 $1,509

Outside back $4,538 $4,083 $3,630

Inside back $3,988 $3,588 $3,190

Inside cover spread $5,913 $5,321 $4,730

Inserts $400 per thousand

CONTACT THE BIG ISSUETO DISCUSS HOW WE CAN HELP YOU, CALL THE BIG ISSUE ON 03 9826 5188 OR EMAIL [email protected]

SMART. SAVVY. SUCCESSFUL. - BOFB Media€¦ · THE BIG ISSUE MEDIA KIT 2016/2017 EDITION MONTH /...

Documents

Transcript of SMART. SAVVY. SUCCESSFUL. - BOFB Media€¦ · THE BIG ISSUE MEDIA KIT 2016/2017 EDITION MONTH /...