Smart Pitch
-
Upload
kevin-dugan -
Category
Business
-
view
2.138 -
download
1
description
Transcript of Smart Pitch
Smart Pitch
New Tools Bring New Rules
AMA Interactive SIG | 08.12.09 Kevin Dugan, @prblog, Empower MediaMarketing
Smart Pitch
Change
Google Impact
Media Evolution
Content Expansion
How We Can Change
CHANGE
Constant and increasingly fast-paced
Smart Pitch | Kevin Dugan @prblog
“If you dislike change,you're going to dislike irrelevance even more.“
-- Eric Shinseki, Chief of Staff, United States Army
Smart Pitch | Kevin Dugan @prblog
Fun of change
Smart Pitch | Kevin Dugan @prblog
GOOGLE IMPACT
World domination with a simple search interface
Smart PitchSmart Pitch | Kevin Dugan @prblog
Google Sees All
Smart Pitch | Kevin Dugan @prblog
Google Sees All
Smart Pitch | Kevin Dugan @prblog
Smart Pitch | Kevin Dugan @prblog
Smart Pitch | Kevin Dugan @prblog
Smart Pitch | Kevin Dugan @prblog
s
Take Away: Share Your Content
Smart Pitch | Kevin Dugan @prblog
s
Take Away: Share Your Content
Smart Pitch | Kevin Dugan @prblog
MEDIA EVOLUTION
Media’s not dying, it’s distributing
Smart Pitch | Kevin Dugan @prblog
“35% of Americans relyon the Internet for their news instead of print newspapers.”
-- Pew Internet and American Life
Smart Pitch | Kevin Dugan @prblog
s
Media covering media talking to, uh, media?
Smart Pitch | Kevin Dugan @prblog
s
Motrin Moms
Smart Pitch | Kevin Dugan @prblog
Bloggers vs. Journalists
s
Smart Pitch | Kevin Dugan @prblog
“Blogs and social networks are more popular than personal email.”
-- Nielsen Online
Smart Pitch | Kevin Dugan @prblog
Take Away: New View of Media, Metrics
Smart Pitch | Kevin Dugan @prblog
Take Away: New View of Media, Metrics
Smart Pitch | Kevin Dugan @prblog
Publish
Share, Republish,
Discuss
Google Juice Relevance, Awareness
Builds
Online Content Model
Smart Pitch | Kevin Dugan @prblog
CONTENT EXPANSION
New formats served up fresh every day
Smart Pitch | Kevin Dugan @prblog
Think in Snapshots
Smart Pitch | Kevin Dugan @prblog
Old Formats Blend In
Smart Pitch | Kevin Dugan @prblog
FNN: Flickr News Network
Smart Pitch | Kevin Dugan @prblog
FNN: Flickr News Network
Smart Pitch | Kevin Dugan @prblog
Get The Picture (or lose coverage)
Smart Pitch | Kevin Dugan @prblog
Take Away: Think Visually
Smart Pitch | Kevin Dugan @prblog
Take Aways
Share Your Content
Get a New View of Media & Metrics
Think Visually
Smart Pitch | Kevin Dugan @prblog
HOW WE CAN CHANGE
Our challenge is our opportunity.
Smart Pitch | Kevin Dugan @prblog
1) Participate
Smart Pitch | Kevin Dugan @prblog
Smart Pitch | Kevin Dugan @prblog
2) Be a Person, Be Personal
Smart Pitch | Kevin Dugan @prblog
Facebook, LinkedIn,
Twitter, Flickr, YouTube
reply/ rt
support
friend/
follow/
fan
feedback
comment/ linkshare/
discuss
connect live
Smart Pitch | Kevin Dugan @prblog
3) Eschew Automation
Smart Pitch | Kevin Dugan @prblog
4) Tailor Your Pitches
Smart Pitch | Kevin Dugan @prblog
5) Don’t Go Blind
Smart Pitch | Kevin Dugan @prblog
6) Experiment
Smart Pitch | Kevin Dugan @prblog
This is NOT a strategy
Smart Pitch | Kevin Dugan @prblog
Thank You
more at
friendfeed.com/empowermm
Smart Pitch | Kevin Dugan @prblog