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Smart phones Makeing us a marketing tool for companies
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Transcript of Smart phones Makeing us a marketing tool for companies
Smart Phones: The Marketing Median of the Future
A look at how smart phones are turning us into marketing subjects
Hugh Williams
IntroductionWithin this presentation I will be
discussing◦What are smart phones
Their pros and cons
◦How Marketer use smart phone
◦Applications that aid Marketers And, the pros and cons of those
applications
What is a smart phone?“…a smart phone is a device that
lets you make telephone calls, but also adds in features that, in the past, you would have found only on a personal digital [PDA] assistant or a computer…” (Cassavoy, 2012)
Smart PhonesPros Cons
Entertainment Can distract us when completing dangerous tasks
Useful tool in case of emergency
Can create social isolations
Reduces the need of other technology (i.e. PDA)
Can create financial burden
Facilitates many social networking services – within one device
Health risk (Carpal tunnel– thumbs, Hearing loss)
How do Marketer use Smart Phones?Because of how much use smart
phones have we find ourselves always on them◦Smartphones are used everywhere
(Lieb, 2008): 95% - ‘downtime’ 82% - at work 81% - shopping 80% - at home 65% - commuting to work
Through all that use marketers are able to find out:◦What we like
◦What we do (as a hobby or activity)
◦Where we go (or would like to go)
Application the assist Marketers
There are two main applications that aid marketers in finding out about different aspects of out lives:◦Facebook
FacebookPros Cons
Connecting with friends and family
Over dependence on updates
Sharing special occasions with people
At time too much details included
Finding long lost friends Unnecessary comments of postings
A source of entertainment (as like a TV or radio)
Once its on the internet, its there for good (Feldman,
2012)
How Facebook helps MarketersWith the discover of Facebook
came the use of the ‘Like’ button◦If someone post some thing you
liked, you would hit the like button,◦If there was a product or event you
liked, you would hit the like button.That’s the information that
marketers look for when doing research on a specific product or service
How Facebook helps Marketers (cont.)
Another area that marketer look at when doing research through Facebook is the profile page of the demographic audience that they are targeting
• Example: Hiking gear After consulting various Facebook accounts and find out that a lot of the population that enjoy hiking also watch Dexter, a marketer could conclude that the best time to place an add for hiking gear could be during an episode of Dexter.
How Facebook helps Marketers (cont.)Similarly to the Facebook button,
more people are ‘Checking In’ to locations
With that marketers would be able to map the high frequented areas of the selected demographic
TwitterPros Cons
Provides a quick update to friends and family
Provides easy access of personal information
Allows you the ability to display your interest in a given area
Possibility of cyber bulling
For companies: the power to drive customers to you door
For companies: a mistake can easily spread, creating negative publicity
Marketing ourselves through TwitterAs we follow people and companies
through twitter, we produce useable information for marketers to exploit (i.e. what we like, or think they should improve on)◦Here is a list of companies on Twitter
(Smarty, 2008): Air Canada West Jet Starbucks JetBlue ComCast The Home Depot
Marketers follow the trendsOne of the most commonly used
features use in the Twitter world are hash tags (#)◦“People use the hashtag symbol # before a relevant keyword or phrase (no spaces) in their Tweet to categorize those Tweets and help them show more easily in Twitter Search” (Twitter Help Center, 2012)
ConclusionWith smart phone we as a
population are constantly being examined by marketers
May it be through the: ◦Applications we use◦The things we like◦The things we do◦Or, the places we go
Marketers will follow us and provide us with things they deem we need
ReferencesCassavoy, L. (2012, March 10). What makes a smartphone smart?. Retrieved from http://cellphones.about.com/od/smartphonebasics/a/what_is_smart.htm
Feldman, B. (2012, February 1). Pros and cons of Facebook. Retrieved from http://www.surfnetkids.com/go/safety/752/pros-and-cons-of-facebook
Help center. (2012, January 1). Retrieved from https://support.twitter.com/articles/49309-what-are-hashtags-symbols
Lieb, R. (2010, January 10). Smartphones as a marketing medium: are we there yet?. Retrieved from http://econsultancy.com/ca/blog/5213-smartphones-as-a-marketing-medium-are-we-there-yet
Smarty, A. (2008, October 7). 16 examples of huge brands using twitter for business. Retrieved from http://www.searchenginejournal.com/16-examples-of-huge-brands-using-twitter-for-business/7792/