(Welcome)

• A Blog (a contraction of the term "Web log") is a Web

site, usually maintained by an individual with regular

entries of commentary, descriptions of events, or other

material such as graphics or video. Entries are

commonly displayed in reverse-chronological order.

• The Blogosphere is the collective community of all

blogs. Since all blogs are on the Internet by

definition, they may be seen as interconnected and

socially networked. Discussions "in the Blogosphere"

have been used by the media as a gauge of public

opinion on various issues.

(Blogs – the Data)

Source: Wikipedia

(An Intro to Blogs)

• 346,000,000 – number of people globally who read blogs

(comScore)

• 900,000 – average number of blog posts in a 24 hour

period

• 77% - percentage of active Internet users who read

blogs

• 81 - number of languages represented in the

blogosphere

• 59% – percentage of bloggers who have been blogging

for at least 2 years

(Blogs – the Data)

Source: ComScore and Technorati