SMART-Drop - 2013
9
Smarter targeting = better results Graham Dodd The Letterbox Consultancy
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19-Oct-2014 -
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Business
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SMART-Drop door drop distribution overview
Transcript of SMART-Drop - 2013
Smarter targeting = better results
Graham Dodd
The Letterbox Consultancy
SMA
RT-D
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Why use SMART-Drop Do you already promote niche products or services by
door dropping money off coupons, product samples or high value, multi page leaflets or brochures?
Are you an existing Royal Mail door drop user looking for alternative routes to market?
Are you seeking alternatives to direct mail or inserts?
Or are you looking to test door drops for the first time?
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Historical Door Drop Options
Royal Mail D2D, Free Newspapers and/or Solus via teams
Common Denominator – Postal Sectors = EN 8 9
Postal Sectors = On Average 2500/3000 Households
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Are you interested in…
a targeting tool that is up to 10 times more powerful than conventional postcode sector targeting that…
...identifies and profiles clusters of approximately 150 households within a postcode sector and is…
…available NATIONALLY
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SMART-Drop - the benefits
Target real prospects
Minimise wastage
Maximise return on investment (ROI)
Delivery to households that may not have otherwise been targeted
Optimise your door drop carbon footprint
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How does it work?
Targeting is of vital importance
Do you have an accurate MOSAIC Profile?
Or how can you create one?
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Postcode Sector Targeting
Targeting by postcode sector provides an overall index for each of the sectors.
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SMART-Drop Targeting
SMART-Drop targeting provides far greater selectivity
