Smart Conversations. Higher Conversions.€¦ · achieve 60% improvement in Email campaign...

LISTENSMART ANALYSESMART CONVERSESMART

Smart Conversations.Higher Conversions.

AI-powered Cross-channel Marketing Automation &Analytics Suite To Boost Web & App Conversions

www.netcoresmartech.com

Netcore’s Smartech: AI-powered Growth Marketing Platform for the Modern Marketer

AnalyticsArtificial

Intelligence Full-stack MarketingAutomation Solution

Marketing Technology Services

Multi-channel Listening

Website Mobile App

CRM Ecosystem Retail POS

Multi-Channel Interaction

BehaviouralData

ProfileData

ChannelData

Listen


Actionable Analytics

WebAnalytics Mobile App

Analytics

Channel Engagement

ChannelAttribution

Sunburst

Ac�onable Funnels

RFM Analysis

Cohort Analysis

A�ribu�on

Last 7 DaysAdd money in wallet

Use

Sign

Up

on A

pp

Channel Browser

Funnel 1 Last 7 days

33.3%(4,50,586)

of users followthis sequence

Analyse


Contacts: All user Duration: Last 30 Days Channel: App/Web Activity Activity: Checkout

Actionable Analytics – Web & Mobile App

Sunburst Dashboard

A�ribu�on Dashboard Funnel DashboardMy Attribution Dashboard

Attribution activities Activities Trend Revenue Trend

Title Here

Email Broadcast - 90 Day Sunburst 1st June 2017 - 31st August 2017

BPN CC Conversion 2018-01-01-2018-02-08

CONT

ACT

COUN

T


RFM AnalysisContacts: All user Duration: Last 30 Days Channel: App/Web Activity Activity: Checkout

Cross-Channel Customer Engagement WebsiteMessaging

In-AppMessages

App PushNotifications

Voice

Email

Audience Targeting

SMS

Browser Push Notifications

CookieRe-targeting

Converse


Contextual Messaging in Real Time: Walk-Throughs


Helping In Feature Discovery & Increase Retention by 12-15%

When a user spends idle timechoosing between options

Personalised onboardingas per a user’s intent

Feature discovery according tothe context of the user

Unified View of the customer...

In-AppNotification

Voice

Email

Social

Browser

Web

Mobile Browser PushNotifications

ResearchData

Sales /CRM Data

WebsiteData

MobileApp Data

Machine Learning

CognitiveComputing

OutboundChannel Activity

InboundChannel Activity

ArtificialIntelligence

... through the use of analytics & AI/ML on demographic, behavioural, transactional data


Benefits of Netcore’s AI Engine – RamanSend Time

Optimisation

ContentOptimisation

SmartSegmentation

Chatbot

SmartJourneys

CampaignRe-targeting

AI Everywhere

Hyper-personalisation


Powerful User & Event based Segmentation


Users who have not made a transaction in the last 7 days and are from Mumbai

#1 Users who have made at least 1 transaction in the last 6 months but have not launched the app in the last 30 days

#2

Segment 1 Segment 2 Segment 3

Segmentation: Geo Location-Based Targeting


Create SegmentHOW-TO VIDEO

Select Contacts

2 Selected 1,985Segment Name

Use this segment for Suppression

CustomerJourneyOrchestration

Smartech - AI Powered Growth Marketing

+

+

++

+

+

+

+

+

Send AppPush No�fica�on

Give them a call(voice)

No Yes

End

End

When contact is added to Contact list

IfcontactopensEmail

+

+

+

+

+

End

+

Start Automa�on

Send ReminderApp Push

Wait for 1 day

+

Wait for 1 day

Send Offer email

End

Ifcontactclicks on

Any Link withinEmail

+

Ifcontactopens

ReminderEmail

Ifcontact

doesCheckout

Ifcontact

doesCheckout

No

End

+

End

+

Send Final App Push No�fica�on

Yes

No

No

Yes

Yes

No

Give them a call(voice)

ConversionTracking 97

Revenue $4987


Case Study: Leading Online Fashion Retailer

Easy delivery to all Android & iOS devices, including the Chinese OEM

Grow your conversion rate and your marketing ROI with optimised campaigns

Increase in final conversions resulting in higher marketing ROI through the delivery of optimised campaigns

Leading Online Fashion Retailer Increased theirDAUs by 2X with Smartech Push Amplification

Pull Notifications From Server

PUSH AMPLIFICATION FLOW

Send all Push Notifications for Respective Device

Smartech Server

Not Deliveredon Device

DeliveredPush NotificationSend

Push Notification

Gateway


Case Study: Leading Online Fashion Retailer

Case Study: Thomas Cook


Objectives

• Enhance lead conversion rate• Engage with existing customers• Re-target anonymous leads• Cross-sell and upsell to customers• Reduce the overall cost of acquisition

Business Challenges

• The follow-up cost for the leads generated was very high due to the dependency on call-centre personnel• Anonymous visitors were not being leveraged and targeted• Low customer engagement• Low CLV because of insufficient efforts in cross-selling and upselling• Lacking in Unified View of Customer, which is responsible for low customer engagement• Low rates of Push No�fica�on Delivery

Thomas Cook Increased CampaignRevenues by 2.5X and Reduced CAC by 50%Results

Increase notification delivery by 44%


Case Study: Kotak Securities

Results Kotak Securities Boosts Open Rates by 25%using ML-based Send Time Optimisation

Objectives

• Improve CLV• Automate Communication• Maximize Activations• Enhance Engagement

Business Challenges

• Low customer engagement• Lack of real time tracking• Too much manual intervention for Database management• Low CLV because of lack of a Drip marketing program spread across a range of dates

Case Study: Myntra

Results 60% Increase in Campaign Performancewith AI-based Email Delivery

Objectives

• Increase Traffic on Website and Mobile App

• Get more conversions from existing subscribers

• Increase Reach by delivering emails to Primary Inbox

Business Challenges

• Myntra Emails suffered from diminished attention from it’s customers

• Inactive users were given equal

importance to Active Users with higher prospect

• Customer retention was suffering


Testimonials


Send Time Optimisation as a ML feature on Smartech has given us an uplift of 20-25% in Open Rates, which led to increased clicks, resulting in increased lead generation. This enabled us to reach out to the customer at the most optimal time for a customer.

Netcore has been critical to our customer retention strategy and we have partnered with them for 4+ years now. Using AI based delivery, Netcore’s Smartech helped us in Primary Inboxing, achieve 60% improvement in Email campaign performance which is 2X of average industry standards.

Aashish KumarSenior Manager, CRM & Growth

Smartech’s AI-based email delivery and expert consulting helped PhonePe to increase user engagements by 2X and overall inbox deliverability by 95%. Their expert consultancy and insights helped us improve our design and ad copies for better user experience.

Priya PatankarPR & Marketing Communications

Jaimit DoshiExecutive Vice President

Case Study: SBI Mutual Fund


Objectives

• Cross-sell to its current investors with an aim to improve online sales

Business Challenges

• Lack of Unified View of the Customer

• Various marketing channels were working in silos, leading to a loss of productivity and resources

Solutions

• Created a unified view of the customer, based on profile data as well as past and real-time customer behaviour

• Use of marketing automation to deliver contextualised, multi-channel campaigns

Results SBI MF Improved Online Sales by 54%using Cross-channel Marketing Automation

Case Study: SBI Mutual Fund

Wait for7 days

Checkif

opened NoSend SMS

Split A/B Campaigns

First Emailwith A/B split test

1

Send Email 1 with Countdown Timer, and live -

�cker and click to call CTA

2Wait for3 days

Facebook Custom Audiences

Facebook Custom Audienceson users that did not engage

on Email & SMS

3


Live Ticker and Click to Call on Email

Benefits of Netcore’s Smartech


ReducedCost ofMessaging20

Cross-Channel Automation

%

Customer Journey Mapping

IncreasedCustomerLifetime Value20%

30% IncreasedDAUs onMobile App

IncreasedCustomerEngagement2x

Personalised Campaigns

Push Amplification Journey Orchestration

ReducedMarketingEfforts40

Automated Campaigns

%

IncreasedConversions onWebsite &Mobile App

10%

[email protected] +91 22 6662 8100 netcoresmartech.com

Embrace AI-Powered Growth Marketingto elevate your brand's customer experience

22Gold

10Silver

12Bronze

30Nomina�ons

Global Industry Recogni�onsfor Netcore’s

Expert Consultancy & Solutions 74Na�onal &

Interna�onalRecogni�ons

Total


Awards & Recognition

80% Top Indian Financial Securities Brands

70% Leading Indian Banks

80% Indian Mutual Fund Companies

60% Leading Insurance Firms

Top Telecom Companies

Premier Airlines & Travel/Transportation Portals

Leading Fintech Brands

Other Top Brands

International Clientele

News, Media & Entertainment

Kn o w l e d g e - d r i v en c o m m un i c a t i o n s


Popular E-Commerce Online Retail Brands & Classified Portals

Smart Conversations. Higher Conversions.€¦ · achieve 60% improvement in Email campaign...

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