SMART CONTENT: Uncovering the Value and Benefits of Semantic

Technology

LYRASIS Conference CenterPhiladelphia, PA23 March 2010

2

Information Services and Solutions Value Model

Making Content “Smarter”Semantic Tagging

• Semantics: the science of extracting meaning from language• Tools we can use right now

– MarkLogic entity extraction: their standard tool – which AIP purchased – is from BASIS. Other extraction tools compatible with MarkLogic include• Access Innovations’ Data Harmony™*• Semantex™ by Janya• Luxid® from Temis

– More than 250 other tools– But it is still early days and the tools need seasoning

• The Semantic Web (Tim Berners-Lee; a.k.a. Web 3.0) will require AIP to have an ontology (a formal representation of a set of concepts within a domain and the relationships between those concepts)– AIP is purchasing a tool to eventually turn PACS into an ontology

• Access Innovations’ Thesaurus Master™*

3The Future of PublishingAIP Executive Committee, 13 June 2009

Today’s Program

• Smart Content: Back to the Future? Sue Feldman, IDC (Keynote)

• Semantic Technology 101 Thane Kerner, SilverChair

• Case studies of real-world problem solutions– IEEE/SciTech Strategies/Access Innovations– Am Assoc Cancer Research/Collexis– APA/MarkLogic– McGraw-Hill/Temis

Today’s Program (2)

• Case Studies Moderated Panel Discussion John Blossom, Shore Communications

• Closing Keynote, Steve Sieck, SKS Advisors