1Reserve your sponsorship by contacting Chris McGuire: chris.m@mcguffincg.com

AMA Chicago BrandSmart

April 22, 2020

UIC Forum 725 W. Roosevelt Rd.

Chicago, IL

Smart brands rule the day. Smart marketers gain valuable brand insight at BrandSmart 2020.

Now in its 18th year, BrandSmart is the longest-running conference of its kind in the country. We bring together noteworthy industry speakers, marketing decision-makers and future-forward brand associates looking to share proven tools, strategies and stories. Everyone associated with a brand has a stake in its success.

Be smart. Don’t miss BrandSmart 2020.

2Reserve your sponsorship by contacting Chris McGuire: chris.m@mcguffincg.com

REACH CHICAGO’S MARKETING COMMUNITYConnect to a network of marketers, including leading marketing academics, researchers and professionals from every industry!

Brand Awareness influences customer buying behavior by giving your brand the recognition it needs. AMA Chicago offers you a wealth of advertising opportunities to reach your intended audience.

Lead Generation delivers high quality leads and increases your ROI at a very attractive cost per lead.

Face-to-Face Interaction brings existing customers and new clients together at highly-attended events.

OUR AUDIENCEBrandSmart draws 400 attendees each year, the majority of whom hail from the Midwest (Chicagoland, Indiana, Wisconsin and Michigan).

• 65% are mid-career managers. They’re the daily decision-makers who develop, implement and manage brand strategy.

• 17% are C-suite or senior level marketers leading our careers forward and implementing the tools their brands use.

• 18% are up-and-coming marketers, ready to soak up connections, learn new skills and keep pushing our field forward.

DIGITAL REACH 8,000 2,500 2,500 6,300 200

3Reserve your sponsorship by contacting Chris McGuire: chris.m@mcguffincg.com

SILVER $3,000

BRONZE $1,500

GOLD$5,000

BRANDSMART 2020 SPONSORSHIP PACKAGES

PLATINUM$10,000MARKETING BENEFITS

AT-EVENT RECOGNITIONAttendee passes for staff, clients or other guests – $450 value 10 6 4 2

Logo in looping slideshow that plays during registration X X X X

Company materials can be shared in tote bag given to every attendee X X X X

1-minute live pitch or video During Lunch Morning or Afternoon

6-foot exhibit table in networking space X X X X

Logo on reverse of all name badges X X

Hosted lunch table 2 1 1 1

Linked logo on BrandSmart webpage X X X X

Company video (provided by sponsor) on BrandSmart webpage. X X X

Banner ad in one pre- and one post-event email X

Social mentions (Facebook, Twitter, LinkedIn, and/or Instagram) 7 5 2 1

Linked logo in dedicated, pre-event emails – Approx. 8 emails sent Jan.–April, circulation of 8,000

X X X X

Sole sponsor of BrandSmart Awards with exclusive benefits: program ad in inside cover, luncheon sponsor, linked logo on award webpage for one year

X

SOLD OUT SOLD OUT

4Reserve your sponsorship by contacting Chris McGuire: chris.m@mcguffincg.com

REFRESHMENT BREAKS – $2,000 EACH (PM) AM SOLD OUTThe creative energy of the day gets us running, but our snack breaks are vital to keep us focused. Sponsor one or both of the day’s 30-minute refreshment breaks to see us at our best.

Core benefits: • Logo or name (as format permits) on all agenda listings • Dedicated break area signage

SCHOLARSHIP SPONSOR – $1,200+ Secure the future of marketing by sponsoring local college students to attend BrandSmart. Donate 4 or more tickets ($300 each) to receive an email shout-out as ticket benefactor.

BRANDSMART 2020 A LA CARTE OPPORTUNITIES NETWORKING SPONSORSHIPS

5Reserve your sponsorship by contacting Chris McGuire: chris.m@mcguffincg.com

BRANDSMART 2020 A LA CARTE OPPORTUNITIES SWAG SPONSORSHIPS FOR 400 ATTENDEES

ATTENDEE TOTE BAGS – $5,000At registration, every attendee, speaker and sponsor will be given a branded tote, with BrandSmart on one side and a sponsor’s logo on the other. Sponsor may also include a giveaway in the bag. Your logo will be on display everywhere as attendees carry their bags around to collect resources and swag.

LANYARDS – $5,000Get your logo on every single attendee, speaker and sponsor by branding the lanyards that hold our name badges. Guests keep their lanyards, so this is an at-event and a take-home opportunity.

Package Discount: Be the sole lanyard sponsor for BrandSmart and CMO Smart for $7,500.

TOTE BAG INSERT – $1,000We’ll place your small branded items in the branded tote every attendee gets at registration. (Think more tchotchkes than sell sheets.)

Package Discount: Get Silver sponsorships for BrandSmart and CMO Smart for $5,000 (83% savings).

SOLD OUT

SOLD OUT

6Reserve your sponsorship by contacting Chris McGuire: chris.m@mcguffincg.com

D I G I T A L

A FEW PAST BRANDSMART SPONSORSThis is a popular event, and you may be in the room with a competitor or two. We don’t discriminate, so it’s up to you to outshine everyone else.

ABOUT AMA CHICAGO As one of the largest chapters of the American Marketing Association, AMA Chicago stands 82 years strong in its mission to provide opportunities for Chicago area marketers to expand their knowledge, improve their skills and grow in their careers through access to leaders in the field and skill-building content.

With Chicago as an epicenter for marketing excellence, no other organization in our city connects as many marketers with as many opportunities as AMA Chicago.

A FEW PAST BRANDSMART ATTENDEES’ BRANDS BrandSmart attracts hometown heroes and decision makers from national brands. Here are just a few of the companies that have been present at this event.

American Board of Medical Specialties

aSweatLife.com

Brookfield Zoo

Coldwell Banker Residential Brokerage

EZLinks Golf

McDonald’s

Merchandise Mart Properties

Molson Coors

National Restaurant Association

O-Cedar

PepsiCo

Roosevelt University

Shedd Aquarium

Speedeon Data

TopGolf

TransUnion

Trunk Club

Uncle Dan’s Outdoor Store