Small snowboard shop in Park City. We have a on site terrain park and demo products for our...
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Transcript of Small snowboard shop in Park City. We have a on site terrain park and demo products for our...
Small snowboard shop in Park City. We have a on site terrain park and demo products for our customers to use. Our staff is well informed about the products we sell
Boyne Country Sports Cozy, Medium sized,
knowledgeable employees, quality products, snowboard equipment, ski equipment
Specialty products room in the store
History:-Bavarian Village founded by John Held in 1958-Boyne USA and Bavarian Village join forces to make Boyne Country Sports in 2001
Article:
Boyne USA and Bavarian Village Join Forces
Summary:-Bavarian village was a specialty retailer for snow-sports in metro detroit-Boyne USA is one of the largest resort companies in the country-They combined their companies and now have eight locations in the midwest
Collage
CustomersDemographics•15-55(Older Consumers either have children or have interest in sport)•Male and Female•Around $75,000•Occupation must allow free time•Educational Level May Vary•Ethnic Background May Vary• Marital Status May Vary•Household type May Vary
Geographics•Park City•PCS•Utah
Psychographics•Safety, Quality•Value Freedom, Style, Thrill•Interested in Athletics, Outdoors, Extreme Sports•Attitudes are Calm, Laid Back, Rebellious•Lifestyle is Relaxed
Buying characteristics•Newest Trends and Best Brands•Most equipment is pricey but we will keep it as low as possible to satisfy our customers•Our location is very convenient because it is right by the mountain and next to a chairlift•Highest quality products is what we sell•We will keep a few of each product in stock and we will keep more in stock of the products that are customer favorites
Sign
Snowboard line
oBurton custom xoLib tech travis riceoLib tech Skate bananaoGnu Danny KassoRome Pusher
Binding Line Union Force Burton Cartel Union Danny Kass Rome 390 Burton custom
Boot Line Thirty Two Lashed Thirty Two Summit Burton Moto DC Super Park Ride Orion
Jacket Line DC Amo Foursquare coco Burton Launch Volcom Ripper Sessions Replay
Pants Line DC Banshee Quiksilver Drill Burton cargo Burton the jeans Special Blend
Annex
Goggles Line
•Anon realm•Anon Figment•Anon Hawkeye•Oakley Crowbar•Oakley A-frame
Helmet Line RED Hi-fi RED Mutiney RED Theory RED Trace RED Avid
Gloves Line Burton Approach Burton Gore Tex Grenade GAS Volcom PC Rome Bushwood
Gear Tune UpsServices We Offer: Fasten bindings to
board Fix/tighten Bindings Sharpening and waxing
boardsProducts Complimenting our Services:
-Universal Tools-Waxing Kits
Demo Service We have rental equipment
including recent arrivals Customers can come to
our store and test out the rental equipment on our outdoor rails
Complimenting Products:
-Snowboards-Bindings-Boots
Interior Floor PlanLower Level
Upper Level
You Could Leave With
These
Window DisplayNEW 2011 GEAR
Grand Opening Methods of
Communication: Internet Radio Outdoor
○ Billboards○ Flyers at local resorts
Target: Ages 15-55 Male and Female Income around $75,000 Park City, Utah
10% Off of All Items!
Grand Opening Event Ad
825 Main StreetPark city, Utah 84060(435) 615-8852
825 Main Street Park City,
Utah 84060(435) 615-8852
Goals We target the potential customers that are most
likely to be snowboarders While there are many other snowboard shops in
PC, we are the only one that allows you to demo the boards right there prior to purchase on our terrain park.
We hit the target because we offer more than any other store and present customers with the best products for their specific needs