Bigger Isn't Always BetterA look at small ship cruising

Cedar Swancedar@adventurecanada.com

The Smaller the Better:Who is Buying this Product?

50 +

Affluent

Well Travelled

Well Educated

Looking for a new travel product

Interesting

Smaller = BIG VALUE Exclusive

Greater opportunity to Interact with locals

Able to do special excursions that simply could not be offered to larger groups

Not over crowded

Can purchase

local product

direct from the

producer

How Small is SmallWhat is small to one cruise company

may be large to another

Cozumel vs Quebec

Rome vs Halifax

Fort Lauderdale vs St. John's

Quebec vs Sept-Îles

Halifax vs Digby

St. John's vs Ramea

What will cruise ships be looking for?BE PREPARED

Port facilities: anchorages, water depths, pictures of the wharf, security procedures

Infrastructure: location of port vs town/attraction, types of vehicles available, maps, central gathering point, number/type of guides available

Activities: Outline ALL options, fitness level required, distances and terrain if walking or hiking, retail, guided/independent, cultural or nature based

Welcome

Delivery

Communication

Back up plan

Guide to pax ratio

Departure specifics/theme

Enthusiasm

Quality control

Sound system

Options/flexibility