small lab in Vallesella di Cadore, a place full of charmProposed in the classic black version and in...

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Transcript of small lab in Vallesella di Cadore, a place full of charmProposed in the classic black version and in...

Page 1: small lab in Vallesella di Cadore, a place full of charmProposed in the classic black version and in the institutional orange color, the British collection is ... Messenger, the evergreen
Page 2: small lab in Vallesella di Cadore, a place full of charmProposed in the classic black version and in the institutional orange color, the British collection is ... Messenger, the evergreen

Almost a hundred years have passed since Giorgio Fedon started the production of eyeglass cases in a small lab in Vallesella di Cadore, a place full of charm in the heart of the Dolomites.

The history of Giorgio Fedon & Figli spa, leader in the field of eyeglass cases and accessories for glasses, has strong Italian roots, like the genuity and creativity that has always characterized its work.

HISTORY

Page 3: small lab in Vallesella di Cadore, a place full of charmProposed in the classic black version and in the institutional orange color, the British collection is ... Messenger, the evergreen

From the experience of Giorgio Fedon & Figli spa, was founded Giorgio Fedon 1919, a young, and extremely dynamic brand, that in a short time has carved out an important space between the lovers of a minimalist look in the leather articles, stationery and personal accessories.

Precious materials, and minimal design, sensitive to fashion trends and the successful combination of the traditional craftsmanship and technological innovation are hallmarks of all articles.

THE BRAND

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Travel and desk accessories, document holders, agendas, folders, bags, watches, personal accessories, games

....and more are the result of the company's research and technology, recognized on main international markets.

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As a demonstration of its continued growth, the company evolves in

2013 and aligns its several faces in one identity and one brand:

FEDON. A New Beginning that draws its energy from the strong roots and

traditions of the company.

THE CHANGE

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The Group's image has been completely redesigned to strengthen its leadership in the market and confirm itself as one of the stars. A winning choice that led to the creation of an instantly recognizable impact logo, extreme synthesis bearer of sharp values, able to compete in the contemporary crowded scene.

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The Company bears the name of the founder grandfather, and more than 90 years have passed since the start of the Giorgio Fedon & Figli, but in the world they call us and recognize us as "Fedon", a name which sounds good also internationally – says the President Callisto Fedon-. In line with the trend of simplification of the brand, we thought of only using a single word to make it easier to remember, without forgetting the values of our tradition.

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For several years the company has diversified its core business with a line of articles: leather accessories and handbags representing a very personalized gift to remember. In fact, e are using natural materials, soft and gentle to the touch that transmit sensations of pleasure.

The Brand encase an important history of attention to shape and function, to material and details, able to create wonder.

OUR GOAL

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TARGET

Fedon’s products follow the culture of nowadays and are able to communicate this answering the specific request and needs of all who wants to make a gift, either for other or for himself.

Buying a Fedon product gives the consciousness of make a present that celebrates an achieved goal, a conquest or a personal affirmation.

Fedon is made for people who wants to see and touch the achieved success in a product with strong personality.

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Fedon products collect and protect “tool” for life and work. Our Brand defines the perfect Gift, who accompany people’s life on the way to their achievement.

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BRAND DEVELOPMENT

Fedon is today found in the best stores and in flagship stores the number of which is continuously growing: Domegge di Cadore, near the historic headquarters of the Company, Paris in the very central Avenue de l'Opera, Hong Kong, Shanghai and at the Venice airport.

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BRAND DEVELOPMENT

Fedon always attends the main fairs for trends and style

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COLLECTIONS

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COLLECTIONS

Page 16: small lab in Vallesella di Cadore, a place full of charmProposed in the classic black version and in the institutional orange color, the British collection is ... Messenger, the evergreen

BRITISH COLLECTION

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BRITISH COLLECTION Sober, elegant and rigorous, this collection is characterized by large and light bags made in soft leather, ideal for work and free time. All bags have organized internal compartments and provide details, quality finishes and padded handles.

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Proposed in the classic black version and in the institutional orange color, the British collection is enriched by a range of accessories including wallets man and woman, the card holder and holder.

BRITISH COLLECTION

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CLASSICA COLLECTION Our hostory and heritage , Classica collection embodies Fedon’s tradition and becomes in the years the company’s symbol world wide

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CLASSICA COLLECTION

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CLASSICA COLLECTION Structured 24H bags, perfect for containing anything for your work and travel. Each Classica bag has functional compartments and rear pockets

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WEB COLLECTION

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WEB COLLECTION WEB is Giorgio Fedon 1919 new collection inspired to the rhythms, the habits and the different ways of today’s contemporary life: handbags and accessories created to keep up with time, in a fast reality that often tends to blur and approve.

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WEB COLLECTION Various models, in milled cowhide leather, make up a collection that can satisfy even the most demanding; Brief, a traditional two to three-compartment bag which can be used from the office to leisure time, Messenger, the evergreen appeal of the many uses, File, laptop holder to connect anywhere and be constantly updated, Micro, an essential crossbody, always ideal to carry your essentials in a small space and tyeh backpack perfect for travel and be confortable everytime

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TRAVEL WEB COLLECTION

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LIFE COLLECTION

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A collection designed and intended for "him" and for "her", ranging from 8 models between bags, messenger and cross body bags. All products are in natural grain cowhide, characterized by a graphic style. The line of life, available in four color variations: black, dark brown - light brown, dark brown - green, blue - light brown.

LIFE COLLECTION

Page 28: small lab in Vallesella di Cadore, a place full of charmProposed in the classic black version and in the institutional orange color, the British collection is ... Messenger, the evergreen
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NEW COLLECTIONS 2013

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This Collection interprets the style of those who live and work with a touch of adventure. The aviator style with a touch of vintage becomes a distinctive feature with maximum attention to detail. High quality and functionality are the hallmarks for bags and accessories.

MICHAEL WONG COLLECTION

The bags are in brushed cowhide in anthracite or chestnut, while the backpack and Duffle Bag match the leather to the canvas in two combinations: anthracite leather and black canvas and chestnut leather and navy blue canvas.

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VANITY ELITE COLLECTION For the woman who likes to distinguish herself, GIORGIO FEDON 1919 creates a new practical and stylish bag and small leather goods Collection, in saffiano leather cowhide with leather details. A new-romantic elegance for everyday life .

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TECH COLLECTION

Giorgio Fedon 1919 new technology accessories family is growing! For Apple newest creation, Giorgio Fedon 1919 offers the perfect holder: iPad mini holder. Its crocodile-grained cowhide version becomes ideal for the new dandies and their research of elegance. For those with a moderate taste, smooth leather in different colours (black, orange, green, blue, fuchsia, ivory, red).

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Tech Collection is enriched also by the latest cases for iPhone 5 (available in leather and leather imitation with animal patterns) and Galaxy Note II (available in leather)

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NEW AIRLINES For the coming season, 1919-Airlines Collection will be totally refreshed by new colors and a new soft-touch poliamide material. Leather details will give to the bags a sporty but elegant feature as usual. New colors: Brown/Golden/Red/Silver/Blue/Cyclamen

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NEW WATCHES COLLECTION Giorgio Fedon 1919 presents the new Watches collection, a perfect combination of design, style and meticulous attention to detail. The watches from Giorgio Fedon 1919 collection are innovative, unique and combine functional elements with quality details.

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LATEST NEWS JUNE 2013

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AWARD COLLECTION

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A fine leather collection, where details are skillfully blended with innovative materials, to give a rubbery feel to the touch. The careful study of the space and size, makes every Award bag perfect for woman and man in search of the perfect combination between uniqueness, attention to detail and functionality. Practical internal and external compartments make the Award bag, an ideal companion for the everyday work life.

AWARD COLLECTION

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SPICY COLLECTION

Outgoing and multicolor, this is Spicy, the new small leather goods collection branded Fedon, dressed in trendy colors and created by following the functionality mainlines . Lightweight cowhide leather pleasant to the touch, carefully created to give life to a 'wide range of man accessories, women and travel designed to meet even the most demanding tastes. Earth, mustard and ruby red are the warm tones with a vintage touch proposed for this collection, gray and purple will instead be the ideal choice for the "urban-style addicted."

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SENSE COLLECTION

Gathers its know-how, technical performance and style, Sense is the new writing concept signed Fedon. Ballpoint pen, roller and mine completely covered in soft leather become sophisticated objects while having a double use: solid aluminium barrel to scroll new pages of elegance, combined with a silicone element with the "touch screen" functionality. Tradition and innovation come together in one object. Sense by Fedon is proposed in black leather, orange, brown, cognac, midnight blue and wine red.

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NOTEBOOKS

Soft paper to write down thoughts and plans, shiny and durable aluminium to keep them safely, Fedon presents the notebooks, safe of your thoughts.

Available in A5 and A6, these notebooks join minimal style with bright colors, thanks to the different elastic bands: lemon yellow, orange, cherry red, black, electric blue.

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LIFE EVOLUTION

New colors, materials and 1 new model for refresha evergreen collection

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NEW COCCOLI

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NEW TECH ACCESSORIES

Fedon presents new solutions for tablets, iPhones and Galaxy. A new cover with flap and card holder will give more functionality to your technological accessory!

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NEW TECH ACCESSORIES

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NEW WATCHES

A new cronograph with stopwatch function joins the watches Fedon . Available in three color variations.

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SPHERA Round and colored, these new small accessories will be a must for the year!

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