Small But Social - Entrepreneur Winning Strategies
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The AllBusiness, NoHype Guide to Social Media Marke<ng Small But Social Jason Falls Winning Strategies Miami, Fla. nobullshitsocialmedia.com
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Transcript of Small But Social - Entrepreneur Winning Strategies
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Small But Social
Jason Falls
Winning StrategiesMiami, Fla.
nobullshitsocialmedia.com
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Small Businesses O;en Think
• Social Media is a waste of @me
• Social Media can’t be measured
• All this “join the conversa@on” hoo-‐ha is B.S.
• If I “can’t sell” using social, why do it?
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
• You must be human
• You must engage
• You must join the conversa@on
What the purists say ...
sxch.hu
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
• How to drive business
• How to plan strategically
• How to measure it
What the purists don’t say ...
Mike Baldwin - Shutterstock.com
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Finding the B.S.
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Finding The B.S.
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
BULL!
iStockPhoto.com
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Finding The B.S.
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
B.S.!
iStockPhoto.com
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Finding The B.S.
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
B.S.!
iStockPhoto.com
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
The Truth
Synthmaniac on Shutterstock.com
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
7 Business Drivers ofSocial Media Marke@ng
• Enhance Branding & Awareness
• Protect Your Reputa@on
• Enhance Public Rela@ons
• Build Community
• Enhance Customer Service
• Facilitate Research & Development
• Drive Sales & Leads
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Enhance Branding & Awareness
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Protect Your Reputa@on
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Enhance Public Rela@ons
Matt Callow on Shutterstock.com
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Build Community
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Enhance Customer Service
iStockPhoto.com
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Facilitate R&D
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Drive Sales
Miss Shirley’s
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Now What?
Dieaugenwiede on Shutterstock.com
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
What about ROI?
sxch.hu
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
7 Business Drivers ofSocial Media Marke@ng
• Enhance Branding & Awareness
• Protect Your Reputa@on
• Enhance Public Rela@ons
• Build Community
• Enhance Customer Service
• Facilitate Research & Development
• Drive Sales & Leads
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
What about ROI?
sxch.hu
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
What about ROI?
What do I get in return?
Customer Sa<sfac<on Scores
Higher Search Engine Results
New Product Ideas
Lower Cost-‐Per Lead
Lower Call Center Costs
More Online Media Coverage
More Subscribers
Faster Response Times
Faster Response TimesWebsite Traffic
Higher Reten<on Rate
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Being Social
Lasse Kristensen on Shutterstock.com
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Being Social
City of Pikeville
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
nobullshitsocialmedia.com
Jason Falls@JasonFalls
Erik Deckers@edeckers
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