Small Business Week 2012 - John Jantsch

@ducttape - #sbw2012

5 Ways to Use Online Tools to Drive Offline SalesThanks for joining us today, we are excited to celebrate Small Business Week.

We will be starting in just a bit – at 11:00am Central.

Hashtag: #sbw2012

We will be answering questions at the end of this session. Please submit questions in the comment box.


Thanks to our sponsors:


5 Ways to Use Online Tools to Drive More Sales


Some telling facts• ROBO is real (Comscore)

• Search for local business info online before venturing out– 81% of the 18-34 year-old age bracket– 69% of the 35-59 year-old age bracket


Some telling facts• 44% of online consumers said that one of

the most important features a website could add is the ability to speak with someone in the middle of their online research.


And, some more fun facts

• Where consumers go first when searching for a local business: (Comscore)

– 33% Search Engines– 23% Print Yellow Pages– 22% Internet Yellow Pages– 13% Local Sites– 9% Other (i.e. mobile, social)


What we’ll cover today• Online calls to action • O2O advertising • Networked networking• Local social groups • Online and on the go


1) Online calls to action • Free pass• Free session• Coupon or trial • Click to call/chat• Schedule now• Directions


Free pass• Form – Wufoo• PDF ticket • Bring a friend/guest


Free session• Form – Wufoo• PDF ticket • Bring a friend/guest


Coupon or trial • Traditional coupon

• www.coupontank.com• Sample• Evaluation• Gift certificate

• Would you refer us


Click to call/chat• Pricing/quote

• Liveperson• BoldChat• Olark

• Directions• Inventory• Availability • Content sample


Click to call/chat


Schedule now• Push and pull

• GenBook• Schedulicity • ClickBook

• Right now• I don’t use the phone • Find the perfect time


Schedule now• Agendize• Appointments• Click to call• Call tracking• Social sharing


Directions• Google Maps• aardvarkmap.net• Batchgeo.com

• Turn by turn


2) O2O advertising • Google Adwords• Google Places• Facebook targeting • Landing pages


Google AdWords


Google Places • Add images• Video • Brands• Print coupons • Mobile coupons


Facebook targeting • Location • Age• Interests • Competitor

Image: AllFacebook.com


Landing pages• Specific to ad• Specific to platform • Specific to CTA• Specific to suburb

• unbounce • Optimizely • Premise


3) Networked networking • Connect offline and online • Social CRM • Leads groups • Referral platform • MeetUp


Connect offline and online • Who’s attending • Ditch the biz cards• Facebook • LinkedIn • Twitter


Social CRM• Connect customers• BatchBook • Nimble • ACT!/Outlook • Rapportive/Gmail


Leads groups • Start your own • Enable technology• localbase

• Meet monthly


Referral platform• Recruit specialties • Location interviews • Group blog • Group event


MeetUp• Topic of interest • Community host • Enable marketing • Charge small amount


4) Local social groups • Own a topic • LinkedIn • MeetUp• Mining data


Own a topic • Not self-interest • Local spin • Community managers • Go offline


LinkedIn• Topic • Recruit• Model • Manage


Mining data • Twitter Search • Twellowhood • Placeblogger • Google Alerts


5) Online and on the go • Claim your location • Create and test an offer • Be group coupon ready • Create a checkin game


Claim your location• Twitter• Facebook • Biz on LinkedIn • Yelp • Gowalla • Foursquare


Create and test an offer • Foursquare • Newbie • Mayor • Checkin • Flash


Be group coupon ready• Groupon • LivingSocial • Google Offers • Check the attitude • Capture data • Have a club • Think next sale


Create a checkin game • Foursquare scavenger • Instagram punch card • Twitpic contest • Partner loyalty • Not for profit • scvngr.com/builder


Create a checkin game


What we covered today• Online calls to action • O2O advertising • Networked networking• Local social groups • Online and on the go


Prizes from our sponsors:

Small Business Week 2012 - John Jantsch

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Transcript of Small Business Week 2012 - John Jantsch