Small Business SEO for £350 per month - Link love 2013

Small Business SEO for £350 per month

Ade Lewis@Teapot_AdeTEAPOT CREATIVE

LinkLove London Friday 15th March 2013

Friday, 15 March 13

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

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SMALL BUSINESS SEO

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Design

SMALL BUSINESS SEO

Links

Usability

Social Media

Branding

Content

Local Search

Reputation

TrustPR

Page Speed

On-page Factors

Etc, Etc, Etc...

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Anything that we can do via search, social media or hustle to achieve our clients marketing goals...

SEOFriday, 15 March 13


Anything that we can do via search, social media or hustle to achieve our clients marketing goals...

...without spamming

SEOFriday, 15 March 13


WHO ARE THE SMALL BUSINESSES ?

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SME - Small to Medium Enterprise


249 Employees

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Small Business Less Than 10 Employees


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1Million + Small Businesses in the UK


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544,320-ish Small Business Websites


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544,320-ish Small Business Websites

Very Low Marketing Budget


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SEO ?

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SEOYeah Baby!

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Know Your Client’s Business

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HAVE SOME GOALS TO AIM FOR

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Make sure that these goals are more extensive than simply increasing site traffic or improving rankings

HAVE SOME GOALS TO AIM FOR

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Be Realistic

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Be RealisticFancy

a Drink?

hmmm...

...let me think

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Have a Great Website

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CID Fire and Security

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Zero Enquiries

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10 Linking RD’s in 10 Years

Zero Enquiries

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(3 Month’s SEO)


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On-Page SEO

I’m All Over It... ...Like a Fat Boy On a Cup Cake

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On-Page SEO

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On-Page SEO

Identify and Fix On-page Issues (1 Month’s SEO)

http://distilled.net/u

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On-Page SEO

Use the SEOMoz On-page Optimisation Toolhttps://www.seomoz.org/cart/freetrial



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https://www.seomoz.org/cart/freetrial





On-Page SEO


Set-up SEOMoz Pro CampaignFix Crawl Errors/Duplicate Content Issues



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On-Page SEO


Set-up SEOMoz Pro CampaignFix Crawl Errors/Duplicate Content Issues



Install Mod_Pagespeed on your Apache Serverhttps://developers.google.com/speed/pagespeed/mod

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https://developers.google.com/speed/pagespeed/mod

https://developers.google.com/speed/pagespeed/mod


Local Search

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Local Search

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Local Search

http://kooz.ai/K9TTxw

http://kooz.ai/NETkjY

http://www.koozai.com/resources/whitepapers/

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Add a Blog (1 Month’s SEO)

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Educate your Client

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Educate your Client

Blog about Things That Interest Your Customers

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Educate your Client


Blog about Local Topics and Issues

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Educate your Client



Link out from your Blog to Local Areas

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Educate your Client



Put Local Area in your Blog Category Name


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Educate your Client



Put Local Area in your Blog Category Name

If you have made Someone Look Good then make sure that They Know About It!


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Link Building

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Find and Fix Orphaned Links

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http://www.teapotcreative.co.uk/orphaned-links

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http://www.teapotcreative.co.uk


Ade Lewis - @Teapot_Ade TEAPOT CREATIVEhttp://www.teapotcreative.co.uk/orphaned-links

Domain

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Back Link Data

Domain

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Back Link Data

Domain

URLs with Links

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Back Link Data

Domain

URLs with Links

Error 404

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Existing Web Pages

Combine Existing Pages

Links

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Existing Web Pages

Combine Existing Pages

Combined Web PagesLinks

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Easy Links

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Outreach

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Outreach

1 - Find Link Prospects

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Outreach


2 - Send Them a Nice Email

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Outreach


2 - Send Them a Nice Email

3 - Send Content

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Finding Link Prospects

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http://www.teapotseo.co.uk/prospector-tool

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Simple Mode

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Advanced Search Query

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Guest Post Blitz

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http://www.teapotseo.co.uk



Inbound Linking Domains


Scrape Results

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Ade Lewis - @Teapot_Ade TEAPOT CREATIVEhttp://www.teapotseo.co.uk/prospector-tool

Inbound Linking DomainsScrape Results

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Ade Lewis - @Teapot_Ade TEAPOT CREATIVEhttp://www.teapotseo.co.uk/prospector-tool

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Prospector Tool

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Prospector ToolSmall Businesses

Domain Authority 30 - 60

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Prospector ToolSmall Businesses

Domain Authority 30 - 60

If You Need To Scale

Outsource

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Outsourcing

http://www.mattbeswick.co.uk/outsourcing-guide

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http://www.mattbeswick.co.uk



Outsourcing

800 Websites Reviewed + Information Collected


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Outsourcing



First NameLast NameURL of Contact FormIs The Site On Topic?Does It Have a Blog?Does The Site Look Nice?

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Outsourcing



All Sites Were Double Researched

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Outsourcing




24 Hours

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Outsourcing




24 Hours

Total Spend $33.14

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Outreach

http://www.buzzstream.com/

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Pitching to Bloggers (1 Month’s SEO)

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25 - 30 Outreach Emails

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Our Goal Is To Place 5 Links

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Our Goal Is To Place 5 Links

Batches of 10 Emails

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Content Creation

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Content Creation

http://www.textbroker.co.uk or .com

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http://www.textbroker.co.uk



Content Creation


600 Word Post = £8.30

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Content Creation


600 Word Post = £8.30

900 Word Post = £12.50

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Content Creation


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Content Creation


Quality Level 4 Stars

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Content Creation



Processing Time 1 Day

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Content Creation




Give Good Instructions

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Content Creation





Check Through Article

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Content Creation






Add Some Images

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Content Creation






Add Some Images

Send to Prospect

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Link Building

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Link Building

Orphaned Links

Leveraging Existing Links

Easy Links

Blogger Outreach

Our Awesome Prospecting Tool

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Link Building Info Graphics

Orphaned Links


Easy Links

Blogger Outreach

Our Awesome Prospecting Tool

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Link Building Info Graphics

Niche Directories

Orphaned Links


Easy Links

Blogger Outreach !Our Awesome Prospecting Tool

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Being Successful at Small Business SEO

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Be Realistic


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Be Realistic

Define the Marketing Goals


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Be an Asset To Your Client’s Business

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Educate Your Client

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Be Creative

Educate Your Client

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Be Creative

Say YES to Opportunities

Educate Your Client

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Ade Lewis@Teapot_AdeTEAPOT CREATIVE

LinkLove London Friday 15th March 2013

Friday, 15 March 13

Small Business SEO for £350 per month - Link love 2013

Business

Transcript of Small Business SEO for £350 per month - Link love 2013