Small Business Advertising Case Studies

According to the 2011-2012 APPA National Pet Owners Survey, 62% of U.S. households own a pet, which equates to 72.9 millions homes

In 1988, the first year the survey was conducted, 56% of U.S. households owned a pet as compared to 62% in 2008

More and more companies traditionally know for human products are going to the dogs, and cats, and reptiles. Big name companies including like Harley Davidson and Old Navy are now offering lines of pet products ranging from dog shampoo, pet attire, and name-brand toys to gourmet treats and food.

Number of U.S. Households that Own a Pet (millions)

Dog (46.3)

Cat (38.9)

Freshwater Fish (11.9)

Total Number of Pets Owned in the U.S. (millions)

Freshwater Fish (151.1)

Cat (86.4)

Dog (78.2)

Services Dogs Cats

Surgical Vet Visits $407 $425

Routine Vet $248 $219

Food $254 $220

Kennel Boarding $274 $166

Vitamins $95 $43

Travel Expenses $78 $48

Groomer/Grooming Aids $73 $34

Food Treats $70 $41

Toys $43 $21

2011-2012 APPA National Pet Owners Survey, basic annual expenses for dog and cat owners in dollars include:

UV coating on lens

Polycarbonate (shatterproof) lens

Anti-fog lens

Fits to face, not allowing stray light or UV rays

Fits snugly to head

Foam padding for comfort

Used for actual protection of eyes, not just for cosmetic purposes.

“A dog's visual acuity…is something like viewing the world through a fine mesh gauze or a piece of cellophane that has been smeared with a light coat of petroleum jelly.”

Corrects dog’s farsightedness and dry eye conditions

Protect military and rescue dogs from flying debris

Doggles ILS (Interchangeable Lens System) -$19.25

Replacement Lenses - $9.50

K9 Optix Color -$12.99

Clothes - $9-12

Extreme Backpacks - $46

Floatation Jackets -$49.99

Harness - $22-24

Founded by 8th

generation wig maker Ruth Regina

Size options

Small - 1 1/4 to 1 1/2 inches

Medium - 2 1/4 to 2 1/2 inches

Large- 3 to 3 1/4 inches

Extra Large - 4 to 4 1/4 inches

Spike – $36.95 -$42.95

Marley - $51.25 -$55.25

Penny - $37.95

The College Professor

Marilyn Monroe & Joe DiMaggio

“Does his business” 23 times per week

Transmits parasites via dog feces; the eggs of these parasites can linger in the soil for years

Uses up dissolved oxygen and releases ammonia when decays in water; kills fish

Pollutes water catch basins; pollutes water

Single house in 90210 with two dogs and has not thoroughly cleaned the lawn within the last month:

Service Frequency

MonthlyPrice

Which is just…

Once aWeek

$65.00 $15.00/ week

Twice a week

$121.33 $14.00/ week

Every Other Week

$49.83 $23.00/ week

One Time Only

$69.00* N/A

*The "One Time Only" price is good for up to 75 minutes hard labor.

Single house in 90210 with five dogs and has not thoroughly cleaned the lawn within the last month:

Service Frequency

MonthlyPrice

After 1st

Month

Which is just…

Once aWeek

$114.00 $104.00 $24.00/ week

Twice a week

$209.33 $199.33 $23.00/ week

Every Other Week

$92.33 $82.33 $38.00/ week

One Time Only

$109.00*

N/A N/A

*The "One Time Only" price is good for up to 75 minutes hard labor.

Don’t Go there – Application – $12.50 Training aid is used at least once per week for at

least 13 weeks; an application covers up to 500 sq. ft.

Piddle Post (installed) - $15.00 Training aid lasts up to 3 months

All-Natural Flea, Tick, & Mosquito Eliminator Spray (Application)/Parvocidal Disinfectant Sprayed on Law- $20.00 A gallon covers up to 5,000 sq. ft.

Law Repair for Yellow Dog Spots - $18.50 One-step treatment for use on yellow or bare

spots in the lawn caused by dog urine.

The untapped audience

Pride – P = Ride

Act on it…now!

http://www.doggles.com/why_doggles.html

http://www.wigglesdogwigs.com/

http://www.mungoandmaud.com/store/category/2/13/Dog-Clothing/

https://www.petbutler.com/pbx/get_zip.asp