Innovation for your business:O2 Počítačové řešení

Fernando AstiasoVicepresident – Business Division

Matts JohansenMarketing Director – Business and Corporate Segment

Martina LovčíkováSales Director – Business Segment

Prague, September 26, 2007

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Small and Medium Enterprises (SME) segment in Czech Republic

The segment

• Number 1 operator in Fixed and Mobile

• Stable and strong relation with our customers

• SME is an strategic segment in Telefonica O2: stable and solid growth

• Companies with a higher spend 4 000 and less than 100 000 CZK/month in Telco

• More than 150 000 companies in the segment

Position of Telefonica O2

• Growing competitive pressure in the traditional telco business

•Customers require one-stop shop solution in Telco and IT

Challenges for the next years

Stable relationship with the majority of the SME market

76%

24%

Companies using at least one O2 service

Companies not using any O2 service

Share of Telefónica O2 on the SME Telco market in CR

Source: AISA, Telefónica O2

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Basic infrastructure needs of SME customers

Our customers need computers Telefónica O2 brings solution

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Why does Telefonica O2 enter the new business?

A clear growth opportunity

Czech computers market

Computers in SME

• Basic working tool

• Total installed base higher than 500 k computers in SME

• Sales per year of around 100 k computers

• Sales of computers in the CR are over 1 million/year computers in all segments

• The total value of the market per year is higher that 30 billions Czech Crowns

Czech Republic - DT & NB Forecast 2007-2008

0

50

100

150

200

250

Q106 Q206 Q306 Q406 Q107 Q207 Q307 Q407 Q108 Q208 Q308 Q408

-10%

0%

10%

20%

30%

40%

50%

60%

70%

80%Desktop NotebookDT Grow th DT Prev. Grow thNB Grow th NB Prev. Grow th

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HW equipment

SW licences

Guarantee

Traditional O2 Počítačové řešení

Decrease total costs

Convenience for customers Outsourced solution vs. hidden cost „the iceberg effect“

• Purchase• Delivery• Installation• IT extra resources• Guarantee management• Reparation times• Team training

OPPORTUNITY COST:• Lack of focus in own business• Financial resources

Monthly fee

With an outsourced service the hidden costs are reduced because everything will be covered by a monthly fee

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O2 Počítačové Řešení™

And how to pay them?And how to pay them?

What kind of computers do they need?What kind of computers do they need?

Where to buy them?Where to buy them?

And what about the basic software?And what about the basic software?

And who is gonna install it?And who is gonna install it?

And what happens if there's a problem?And what happens if there's a problem?

Computers are a struggle for SME

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Telefónica O2, Hewlett-Packard and Microsoft

bring the answer

for all questions:

O2 Počítačové řešení

O2 Počítačové řešení

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A complete solution for SME needs

• Simple and relevant offer of 5 computer configurations renewed

every two or three years

• Delivery and installation included

• All computers are under permanent guarantee and insured

• Microsoft XP Professional

• Basic software: antivirus

office pack Microsoft Works

• Phone helpdesk and remote access

• On site visit in next business day if needed

And all this for a convenient monthly feeAnd all this for a convenient monthly fee!!

Computer

Software

Maintenance

Remotely maintained through O2 Internet ADSL

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Computer configurations

HP dx2250 HP dc5700

HP 530

585 Kč/month 825 Kč/month

O2 Počítačové řešení includes:

Operational system: Microsoft XP Professional Working tool: Microsoft Works 8.5

Antivirus: O2 PC Strazce (F-Secure)Encryption: Safe IT Secure Disk (Calderon)

Back: Calderon BackupE-learning: Edu Portal (O2)

765 Kč/month 935 Kč/monthHP 6710s

1205 Kč/monthHP nc2400

Prices without VAT

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Professional service maintenance

• Telephone support at 800 203 203 available every working day from 8 to 21

• Remote help available every working day from 8 to 21

• Commitment to solve SW problems in less than 2 hours

• On site visit in case of HW failure next business day from 8 to 17

• Commitment to solve HW problems in next business day

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2

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The best maintenance starts by the installation of O2 Počítačové řešení done by our team of technicians

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O2 Počítačové Řešení™

And how to pay them?And how to pay them?

What kind of computers do they need?What kind of computers do they need?

Where to buy them?Where to buy them?

And what about the basic software?And what about the basic software?

And who is gonna install it?And who is gonna install it?

And what happens if there's a problem?And what happens if there's a problem?

Computers are not a struggle for SME anymore

O2 Počítačové Řešení™

Pay in a convenient monthly feePay in a convenient monthly fee

Easy to chose from a list: 3 notebooksand 2 laptops

Easy to chose from a list: 3 notebooksand 2 laptops

Contact your account manager or call 800 203 203

Contact your account manager or call 800 203 203

Don’t worry, it’s includedDon’t worry, it’s included

O2 will do it for youO2 will do it for you

Just call 800 203 203 and we’llsolve it for you

Just call 800 203 203 and we’llsolve it for you

Telefónica O2 vision

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Telefónica O2 is the right partner

Know-how

Relationships and partnerships

• We have long term relation with customers and deep knowledge of their needs

• We joined with the best partners

• Computers is about technology and Telefonica O2 is a company with the cutting edge technology infrastructure: we manage remotely more than 21,000 routers

• Telefonica O2 CR has developed this proposition based on experience in other companies of Telefonica Group (Spain, Brazil and Argentina) – more than 100 k computers already installed and maintained

Ambito Financiero (12/04/07) ARGENTINA

Cruzeiro do Sul (04/04/07) -BRAZIL

La Razon (18/11/06), El Pais (29/06/06) and La Razon (21/10/06) -SPAIN

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The targets

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Provide complete portfolio for basic infrastructure needs of companies:voice>internet >e-mail >computers

Become the preferred provider for SME´s in CR

Facilitate life to customers in terms of operations: eg. maintenance, finance