smAlbany 2013 tu

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HearstMediaAlbany

http://youtu.be/IeVdSvPLfr8

What Really Matters to SMBs?

http://youtu.be/IeVdSvPLfr8

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Discoverability

Accurate Representation

A Steady Stream of Prospects

Effective Promotions

Retention and Loyalty

A Good Reputation

Tools of Engagement

Return on Investment

Improvement Over Time

HearstMediaAlbany

Most Businesses Have Websites, Right!

Source: http://www.statisticbrain.com/businesses-with-no-website-statistics/

Being found online starts with a web presence.

http://www.statisticbrain.com/businesses-with-no-website-statistics/

HearstMediaAlbany

HearstMediaAlbany

Top 3 reasons for SMBs lack of online presence

1. CONFUSION!2. Lack of budget3. Lack of time and/or personnel

What SMBs want:1. Human interaction2. Simplicity in getting noticed3. Clear justification for shifting budget to web

Google 2011

http://youtu.be/e-ZQFEG_WbMn

HearstMediaAlbany

Any Questions?

smAlbany 2013 tu

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