Smack! Salsa
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Transcript of Smack! Salsa
![Page 1: Smack! Salsa](https://reader030.fdocuments.us/reader030/viewer/2022013119/568bde5d1a28ab2034b93690/html5/thumbnails/1.jpg)
Smack!salsa
![Page 2: Smack! Salsa](https://reader030.fdocuments.us/reader030/viewer/2022013119/568bde5d1a28ab2034b93690/html5/thumbnails/2.jpg)
Smack!salsa
Smack!salsa
![Page 3: Smack! Salsa](https://reader030.fdocuments.us/reader030/viewer/2022013119/568bde5d1a28ab2034b93690/html5/thumbnails/3.jpg)
salsa
salsa
This was a branding project for a gourmet salsa company.
The idea was to display three levels of hotness, while still keeping a cohesive look about the campaign. The concept of Smack! was to go with a fun vibe on the labels and print ads.
![Page 4: Smack! Salsa](https://reader030.fdocuments.us/reader030/viewer/2022013119/568bde5d1a28ab2034b93690/html5/thumbnails/4.jpg)
Smack!
Friendly 36 fl. oz.
salsa
mild salsa label
![Page 5: Smack! Salsa](https://reader030.fdocuments.us/reader030/viewer/2022013119/568bde5d1a28ab2034b93690/html5/thumbnails/5.jpg)
Smack!salsa
Edgy 36 fl. oz.
medium salsa label
![Page 6: Smack! Salsa](https://reader030.fdocuments.us/reader030/viewer/2022013119/568bde5d1a28ab2034b93690/html5/thumbnails/6.jpg)
Smack!
Wicked 36 fl. oz.
salsa
hot salsa label
![Page 7: Smack! Salsa](https://reader030.fdocuments.us/reader030/viewer/2022013119/568bde5d1a28ab2034b93690/html5/thumbnails/7.jpg)
actual jars
![Page 8: Smack! Salsa](https://reader030.fdocuments.us/reader030/viewer/2022013119/568bde5d1a28ab2034b93690/html5/thumbnails/8.jpg)
Smack!salsa
Served up fresh.
"We could go skip through the park and hold hands and be bff's forever!!"
print ad
![Page 9: Smack! Salsa](https://reader030.fdocuments.us/reader030/viewer/2022013119/568bde5d1a28ab2034b93690/html5/thumbnails/9.jpg)
Smack!salsa
Served up fresh.
"We could say that we're
".eil a eb d'taht tub,teews
print ad
![Page 10: Smack! Salsa](https://reader030.fdocuments.us/reader030/viewer/2022013119/568bde5d1a28ab2034b93690/html5/thumbnails/10.jpg)
Smack!salsa
Served up fresh.
"We're about as cuddly ".haeY .sutcac a sa
print ad