Smacad cep-short np

1© Copyright Social Media Academy 2009-2010 Copying or distribution is prohibited

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Channel Empowerment

ProgramMotivating partners to agility


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The state of the union

It’s initially the why – then the how


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Today, the educated purchase decision starts here

Just 5 years ago the result would have been ZERO


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An estimated 100 Million Answers, Recommendations…

Social media is where customers meet others,

sharing experience, skill development, failure prevention…

We are teaching your partners to be part of it


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Channel partners must be where the customers are

User Generated Content

YOURPartner

Customer

Corporate Content

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Channel Empowerment

Program


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CE Training Program:On-demand eLearning program6 Lessons, 45 min eachPlus exercises to gain hands on experienceLicense to train ALL your partners

On any eLearning system – or we provide one

Channel Empowerment Training


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Lesson 1 - 3

General Introduction To Social Media In B2BTaking existing relationships to a new levelUnderstanding the shift to a new "Educated Purchase Decision”

Assessment & Strategy DevelopmentAssessing your market from a social media point of viewCreate a strategy based on the findings

Social Media Tools, Places And SpacesPresence development, not profile management Introduction to tools that make social media more usefulSocial media time management

Lesson 4 - 6

Leveraging Social Media In Sales And Customer AcquisitionThe social customer engagement modelReference selling in the social webSuccess factors, goals, objectives, measurements, and reporting

The Changing Face Of Marketing And Lead GenerationLeveraging vendors’ online presenceDeveloping a social media marketing plan with lead generation and new business creation.

The Evolving Customer EcosystemOnline community buildingNetwork effectiveness andincreasing customer advocacyROI and reporting

Education Content - 6 Lessons


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Example,

what we did for SAP

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Presence building support


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When the rubber meets the road

Now we understand

Help us build a presenceWe don’t have the resourcesWe need to get your contentWe need assistance with “get going”

As a channel manager you will want to see traction

Who is engagingWho is performingWhat was achieved


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Social Media Presence Development Service

Getting Started$2,995

Set up Facebook, Twitter, LinkedIn and WordPress with custom design

Content syndication with external resources

Integrate Facebook, Twitter, LinkedIn and WordPress with partner’s website

SEO setup for blog, pages and groups

Management and reporting tools setup

Management$7,500 / Year

Manage 1-2 blog posts per week (syndication)

Daily moderation of Facebook, Twitter, LinkedIn, and blog

Lead list creation from all contacts

Monthly performance metric: number of fans increase, views on blog

Social media hotline support

Starter + Management $9,500

Getting Started and Management package services for the first 12 month.

MDF Eligible


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Leveraging social media monitoring tools

Who of your partners is actively engaged Who is contributing to your brand conversation How is your channel evolving in the new world


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Program implementation

We: Provide you with the complete class material for your entire channelWe: Webinars for your partner managersYou: Introducing the program to partnersPartner: Access to the program…

We: Presence buildingWe: Social media hotline for partnersWe: Provide monthly reports

Class Material:You get an unlimited license

We need:- PPT template- 3 weeks production

You get- 6 Lessons- 155 Slides- All with voice over in English- Full speaker text- 6 complete videos- Webinar for CAM- Partner invite template- Best practice checklist

Additional Presence supportAdditional moderation supportAdditional monitoring service


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We cover all aspects from start to finish to support

It’s a one time license fee for the training program, unlimited number of your partners.

We provide up to three 90 minute webinars for your channel managers so they know all about the program

We provide the social presence development services as well as moderation and support for your partners – as well as social media monitoring. We operate globally.

We are open to support you in almost any constellation of MDF funds management


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Q + A


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Keep rocking+1 (650) 384 0057

[email protected]/MaritaR

http://SMACAD.com

Smacad cep-short np

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