SMA Research Update: Managing Sales Force Change
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Transcript of SMA Research Update: Managing Sales Force Change
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© Copyright 2013 The Sales Management Association.
Sales Management Association Webcast
7 June 2013
Presented by
Research Update: Managing Sales Force Change
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About The Sales Management Association
A global, cross-industry professional association for sales operations and sales management.
Focused in providing research, case studies, training, peer networking, and professional development to our membership.
Fostering a community of thought-leaders, service providers, academics, and practitioners.
Learn More: www.salesmanagement.org
Slide 2© 2013 The Sales Management Association. All rights reserved.
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Today’s Panelists
Slide 3© 2013 The Sales Management Association. All rights reserved.
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© Copyright 2013 The Sales Management Association.
Sales Management Association Webcast
7 June 2013
Presented by
Research Update: Managing Sales Force Change
![Page 5: SMA Research Update: Managing Sales Force Change](https://reader033.fdocuments.us/reader033/viewer/2022061106/54479e62afaf9f65178b4915/html5/thumbnails/5.jpg)
About This Research
Slide 5© 2013 The Sales Management Association. All rights reserved.
This research report summarizes findings from 55 participating
business-to-business sales organizations. The research was conducted in
the first quarter of 2013 through the use of a survey questionnaire.
Research objectives include determining the frequency and intensity of
sales force change initiatives; the amount of expected future sales
organization change; organizational perceptions of change efficacy; key
areas targeted for change; management practices in directing change
initiatives; and leadership’s priorities for implementing sales force
change.
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Summary Findings
Slide 6© 2013 The Sales Management Association. All rights reserved.
Sales Force Size and Expected Change
Sales organizations experience a sustained, elevated degree of change intensity. For all respondents, the degree of expected future change varies little from the level of change recently experienced.
However, size appears to influence the degree of future change expected. Bigger firms anticipate significantly greater future change; smaller firms less (compared to change experienced in the previous 18 months).
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Summary Findings (continued)
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What Needs to Change Isn’t Necessarily What Is Expected to Change
• All areas need some level of change• Sales Training, and (Non-Tech) Sales Support: These most need
to change (but aren’t)• Sales Headcount, Product and Service Offering: these are much
more likely to change corresponding to need.
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Summary Findings (continued)
Slide 8© 2013 The Sales Management Association. All rights reserved.
Perceptions of change appropriateness within the sales organization – how much is needed, and how quickly it’s happening – notably differ between leadership and salespeople.
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Summary Findings (continued)
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Respondents hold a dim view of their organizations’ ability to implement change.
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Research Participant Profile
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Participant Firm Size, Annual Revenue ($US) Participant Job Role
N=55 companies
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Participants’ Sales Organization Size
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N=55 companies
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Change Intensity
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How would you rate the intensity of organizational change your sales force has undertaken in the *past* 18 months?1- We haven't changed anything; 4- We have undergone moderate change; 7- We have changed everything
N=55 companies
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Change Intensity: Looking Forward
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How would you rate the intensity of organizational change your sales force expects to take in the next 18 months?1- We won't change anything in the next 18 months; 4- We will attempt a moderate degree of change; 7- We will change everything
N=55 companiesMean ratings: Past Change = 4.92; Future Change = 4.89
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Change Intensity by Firm Size
Slide 14© 2013 The Sales Management Association. All rights reserved.
N=55 companies
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Expert Input From Our Panel
Slide 15
Why are large firms’ sales organizations changing more?
© 2013 The Sales Management Association. All rights reserved.
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What Should Be Changed?...
Slide 16© 2013 The Sales Management Association. All rights reserved.
In order for your sales organization to be highly successful in the next 18 months, how much *should* you change the following things?
N=55 companies
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… and What Will Change?
Slide 17© 2013 The Sales Management Association. All rights reserved.
How much will your organization change the following things in the next 18 months?
N=55 companies
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Expert Input From Our Panel
Slide 18
Are sales organizations changing the right things?
© 2013 The Sales Management Association. All rights reserved.
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Change Gaps
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N=55 companies
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Expert Input From Our Panel
Slide 20
What keeps sales organizations from changing those things that most need changing?
© 2013 The Sales Management Association. All rights reserved.
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Perceptions of Change: Salespeople
Slide 21© 2013 The Sales Management Association. All rights reserved.
How is change perceived in your organization by salespeople?(1 = far too little change; 4 = just the right amount of change; 7 = far too much change)
© 2013 The Sales Management Association. All rights reserved.
N=55 companies
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Perceptions of Change: Sales Managers
How is change perceived in your organization by salespeople, and sales managers?(1 = far too little change; 4 = just the right amount of change; 7 = far too much change)
N=55 companies
Slide 22© 2013 The Sales Management Association. All rights reserved.
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Perceptions of Change: Executive Leadership
Slide 23© 2013 The Sales Management Association. All rights reserved.
How is change perceived in your organization by salespeople, sales managers, and your senior sales leader?(1 = far too little change; 4 = just the right amount of change; 7 = far too much change)
N=55 companies
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Expert Input From Our Panel
Slide 24
What explains the different perceptions of change appropriateness at different levels in the sales force?
© 2013 The Sales Management Association. All rights reserved.
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Change Capabilities
Slide 25© 2013 The Sales Management Association. All rights reserved.
“Indicate your level of agreement with the following statements. 1-completely disagree; 7-completely agree.
When our sales organization undertakes a significant change initiative...
N=55 companies
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Expert Input From Our Panel
Slide 26
Are sales organizations sufficiently prepared for change?
© 2013 The Sales Management Association. All rights reserved.
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Questions and Discussions
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Our panel answers questions from the webcast audience.
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Q1: How is training delivery changing?
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What are the most significant changes you’re seeing in sales training delivery in light of sales organizations’ time challenges?
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Q2: How should training align with change objectives?
Slide 29© 2013 The Sales Management Association. All rights reserved.
How should training objectives and methods align with the changes an organization wants to emphasize?
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Q3: Will companies get better or worse at change?
Slide 30© 2013 The Sales Management Association. All rights reserved.
Will companies get better, or worse, at implementing change in the sales organization?
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© Copyright 2013 The Sales Management Association
Thank You.