SM will save 10 cents per gallon on Shell fuel until April 30, 2011 · 2011-02-15 · Limited...
14
Dear Shell Grocer Program Participants, The Q1 2011 Shell $aver Card SM promotion will launch on Monday, January 31, 2011. New accounts ONLY will receive a Limited Edition Shell Saver Card and will save 10 cents per gallon on Shell fuel until April 30, 2011. The imited edition card is only available through the promotional period. After April 30, new accounts will receive the standard Shell Saver Card. The NEW Limited Edition Shell Saver Card features the #22 Shell Pennzoil Dodge to help promote the alliance between Shell and Penske Corporation in the 2011 racing season! The Driver of the Shell Pennzoil Dodge is Kurt Busch, the 2004 NASCAR Sprint Cup series champion. We are very excited about this new alliance and look forward to a great racing season! During the promotion period, existing Shell Saver Card holders will continue to save 2¢ per gallon. However, look for information soon on how ALL Shell Saver Card holders can save even more when Kurt Busch wins a race! To help ensure the success of this promotion, please follow these important steps below: • Because you are participating in a grocer reward program, there are certain “ongoing” grocer POP elements that you must keep displayed in addition to the Q1 Shell Saver Card materials. Those items are shown on the planogram. Please review the planogram carefully to ensure you are meeting the requirements for ongoing grocer reward signage during the first quarter. • OBSERVE appropriate safety measures when installing point-of-purchase (POP) materials. • POST the Shell Saver Card POP on Monday, January 31, 2011 by 10:00am. Follow instructions on the enclosed planogram to ensure proper placement. o Shell locations in the state of California will receive POP materials that communicate “Earn” versus “Save” to comply with state regulations. o Shell locations that can ONLY accept the Shell Saver Card inside the store will receive POP directing the consumer pay inside to use their Shell Saver Card. • NEW Shell Saver Card brochures: One pack of the NEW LIMITED EDITION Shell Saver Card brochures is included in the POP kit. PLEASE DESTROY existing Shell Saver Card brochures offering the 5¢ per gallon savings. • The Shell Saver Card brochures CAN NOW be placed in the 4 tier counter application holder. Please use the “top tier” of the holder for the Shell Saver Card (See planogram for placement example). • EXISTING SHELL CARD PROGRAMS: 1. The EXISTING Shell Drive for Five SM Card applications are still valid. If they are in good condition, continue to display them. PLEASE USE THE “bottom tier” of the counter application holder for the Shell Drive for Five SM Card. (See planogram for placement example). Additional applications are enclosed in the POP kit for the dispenser application holder and inside the store. 2. Existing Shell MasterCard ® and Shell Fleet Card applications are still valid. Contact Pointsmith at 1-800-762-5213 if you need additional applications. 3. Replacement lids for the dispenser applications holders are available at Pointsmith. Cost is $2.95 per lid and is eligible for 50% co-op reimbursement. Please contact Pointsmith at 1-800-762-5213 for replacement lids. • EXISTING Shell Nitrogen Enriched materials: Please refer to the planogram carefully to understand which materials you should continue to display. Thank you for your support! We look forward to another successful promotion! Sincerely, Debbie Degeyter-Strange BTL & National Promotions Mgr Q4 V2
Transcript of SM will save 10 cents per gallon on Shell fuel until April 30, 2011 · 2011-02-15 · Limited...
Dear Shell Grocer Program Participants,
The Q1 2011 Shell $aver CardSM promotion will launch on Monday, January 31, 2011. New accounts ONLY will receive a Limited Edition Shell Saver Card and will save 10 cents per gallon on Shell fuel until April 30, 2011. The imited edition card is only available through the promotional period. After April 30, new accounts will receive the standard Shell Saver Card.
The NEW Limited Edition Shell Saver Card features the #22 Shell Pennzoil Dodge to help promote the alliance between Shell and Penske Corporation in the 2011 racing season! The Driver of the Shell Pennzoil Dodge is Kurt Busch, the 2004 NASCAR Sprint Cup series champion. We are very excited about this new alliance and look forward to a great racing season!
During the promotion period, existing Shell Saver Card holders will continue to save 2¢ per gallon. However, look for information soon on how ALL Shell Saver Card holders can save even more when Kurt Busch wins a race!
To help ensure the success of this promotion, please follow these important steps below:
• Because you are participating in a grocer reward program, there are certain “ongoing” grocer POP elements that you must keep displayed in addition to the Q1 Shell Saver Card materials. Those items are shown on the planogram. Please review the planogram carefully to ensure you are meeting the requirements for ongoing grocer reward signage during the fi rst quarter.
• OBSERVE appropriate safety measures when installing point-of-purchase (POP) materials.
• POST the Shell Saver Card POP on Monday, January 31, 2011 by 10:00am. Follow instructions on the enclosed planogram to ensure proper placement.
o Shell locations in the state of California will receive POP materials that communicate “Earn” versus “Save” to comply with state regulations.
o Shell locations that can ONLY accept the Shell Saver Card inside the store will receive POP directing the consumer pay inside to use their Shell Saver Card.
• NEW Shell Saver Card brochures: One pack of the NEW LIMITED EDITION Shell Saver Card brochures is included in the POP kit. PLEASE DESTROY existing Shell Saver Card brochures offering the 5¢ per gallon savings.
• The Shell Saver Card brochures CAN NOW be placed in the 4 tier counter application holder. Please use the “top tier” of the holder for the Shell Saver Card (See planogram for placement example).
• EXISTING SHELL CARD PROGRAMS: 1. The EXISTING Shell Drive for FiveSM Card applications are still valid. If they are in good condition, continue to
display them. PLEASE USE THE “bottom tier” of the counter application holder for the Shell Drive for FiveSM Card. (See planogram for placement example). Additional applications are enclosed in the POP kit for the dispenser application holder and inside the store.
2. Existing Shell MasterCard® and Shell Fleet Card applications are still valid. Contact Pointsmith at 1-800-762-5213 if you need additional applications.
3. Replacement lids for the dispenser applications holders are available at Pointsmith. Cost is $2.95 per lid and is eligible for 50% co-op reimbursement. Please contact Pointsmith at 1-800-762-5213 for replacement lids.
• EXISTING Shell Nitrogen Enriched materials: Please refer to the planogram carefully to understand which materials you should continue to display.
Thank you for your support! We look forward to another successful promotion!
Sincerely,
Debbie Degeyter-StrangeBTL & National Promotions Mgr
Q4 V2
KIT CONTENTS Postby 10 amon Jan. 31Please carefully check that all of your items are included in
your kit. The following is a complete list of the kit contents.
Each kit will include the following:
* Depending on your store’s specific needs and your store profile, quantities on these items will vary. If you receive too many or not enough of any POP item, please call POINTSMITH at 1-800-762-5213.
POLE SIGN
REGISTER TOPPER
* Pole Signs* Large Building Signs* Small Building Signs* Super Pump Toppers/Standard Pump Toppers* L-Bent Inserts (only for locations without pump topper frames)* 1 or 2 Register Toppers
* NEW Dispenser Application Holder Graphic Cards * Shell Drive for FiveSM Card Applications (pack of 50)1 – NEW Drive for FiveSM Card Riser Card (for inside application holder)1 – Shell Saver Card Brochures (pack of 50)
LARGE & SMALL BUILDING SIGNS
NEW Shell Drive for FiveCard RISER CARD for
INSIDE APPLICATION HOLDER
PUMP TOPPERL-BENT INSERTONLY for locations
without pump topper frames.
ShellSaver CardBROCHURES
SUPER PUMP TOPPER
The 1st Quarter POP kit is shipping to some locations in 2 or 3 separate boxes. Although the boxes were shipped together at the same time, you may not receive them all at once. It is possible that you will receive Box #1 first, with Box #2 arriving the following day. This is a very common occurrence in multi-part UPS shipments – please allow 24 hours between shipments. However, if your second box does not follow within 24 hours, please call any of the Shell Customer Service Reps at Pointsmith, 1-800-762-5213.
Q1 2011 Shell Saver CardSM/NASCAR
NEW Shell Drive for FiveCard DISPENSER
APPLICATION HOLDERGRAPHIC CARD
ShellDrive for Five Card
APPLICATIONS
IMPORTANT!
BROCHURE HOLDER
HEADER CARD
KEEP the following Grocer Rewards POP items.
BROCHURES
LARGE & SMALLBUILDING SIGNS
(see next page)
PID BANNER WINDOWSIGN
CHANGE MAT
COLUMN BANNER
TRIARAMACEILING DANGLER
SPANNER
HOSE FLAGINSERT
PUMP SIDELUG-ON
DISPENSERDECAL
CUSTOMER SERVICENUMBER TEARPAD REGISTER
TOPPER
T-SHIRT
L-BENT OR
LUG-ON
IMPORTANT!Before you install your NEW Shell Saver Card point-of-purchase (POP):
REMOVE the following pieces.
POP is shipped based on your store profile. Please make sure your profile is correct by visiting www.shellsource.com/Advertising/Point-of-Purchase. If your location did NOT receive the correct quantity, please
contact POINTSMITH at 1-800-762-5213.
Shell Drivefor FiveSM
POLE SIGN
Grocer RewardsSUPER PUMP TOPPER
Grocer RewardsPUMP TOPPER
YARD BANNERCOLUMN BANNER
Continue to display the following items:
Grocer RewardsL-BENT INSERT
Shell NitrogenEnriched Gasolines
BROCHURE
Shell Drive for FiveSM
Card RISER CARD
ExistingShell Saver Card
BROCHURES
Shell Drive for FiveSM
Card APPLICATIONS
Shell Drive for FiveSM
REGISTER TOPPER
Shell Drive for FiveSM CardDISPENSER APPLICATION HOLDER GRAPHIC CARD
Shell Fleet Card APPLICATIONS
Shell MasterCardAPPLICATIONS
HOLIDAY GIFT CARDWINDOW SIGN
IMPORTANT!KEEP the following POP elements.
PASSIONATEEXPERT
STAND-UP
BROCHURES
SHELL NITROGEN ENRICHED GASOLINES
HOSE FLAG FRAME(with permanent decal)
PUMP VALANCE DECALS
Please call Pointsmith at 1-800-762-5213 to order any of the items shown above. Cost is eligible for 50% co-op pending fund availability.
NOTE:If only one frame is present, please display your Grocer Rewards building sign. If you have multiple frames, display your Grocer Rewards building sign first, then display the Shell Saver Card building sign.
Shell Saver CardLARGE & SMALLBUILDING SIGNS
Grocer RewardsCard LARGE & SMALL
BUILDING SIGNS
ACCEPTABLE NOT ACCEPTABLE
POLE SIGNS
BUILDING SIGNS
GROCER REWARDSLARGE OR SMALL BUILDING SIGN
NEW Shell Saver CardLARGE OR SMALLBUILDING SIGN
7.5“ Cable
Included in your kit: 1 - Pole Sign Set 12 - 7.5” Cable Ties 2 - 36” Cable Ties 36“ Cable
WRAP POLE SIGN ASSEMBLY AND INSTRUCTIONS
STEP 3: Slide sign up the pole to the desired height. (You may need some assistance at this point - another set of hands.) Remove liner from the bottom two tape squares and press firmly against pole.
STEP 4: While your assistant holds the sign, remove the liner from the top two tape squares and press sign firmly into place against the pole. Pull cable ties securely and trim off excess ends.
STEP 1: On a flat surface, place both signs back-to-back.Note: Do not peel liners from tape squares on back of sign at this time. On one side only, insert 4" cable ties, fasten securely and trim off excess ends.
STEP 2: Take sign and remaining hardware outside for installation. Slide sign onto pole through open side. While sign is still at ground level, insert remaining 4" cable ties, fasten securely and trim off excess ends. Thread 36" cable ties through center holes at top and bottom edges. Do not fasten at this time.
NEW ShellSaver CardPOLE SIGN
If you have POLE SIGN frames, install these inserts in all your frames.
If you don’t have frames, follow the instructions for WRAP POLE SIGN below.
NOTE: Your PID Price Sign should always haveprimary visibility, with no obstruction of any kind. Therefore, do not place a wrap pole sign on a light pole in front of the PID price sign if it will obstruct the view of the price sign. AND do not place a wrap pole sign ON the PID sign.
POP is shipped based on your store profile.Please make sure your profile is correct by visiting
www.shellsource.com/Advertising/Point-of-Purchase. If your location did NOT receive the correct quantity, please
contact POINTSMITH at 1-800-762-5213.
DISPENSER APPLICATION HOLDER GRAPHIC CARD
NEWShell Drive
For FiveSM CardGraphic Card
Shell DriveFor FiveSM CardGraphic Card
Replace the Shell Drive for FiveSM Card graphic card with the enclosed NEW Shell Drive for FiveSM Card graphic card.
REMOVE & DISCARDOLD Shell Drive For
FiveSM Card Graphic Card
Top View of Vertical Application Holder
Top View of Vertical Application Holder
Insert Graphic Card first, and ensure it slides into the front slot position.
Shell Drive for FiveSM Card applications go behind graphic card. One pack of applications will fill two application holders.IMPORTANT!
In order to prevent customers from taking the graphic card rather than an application, ensure that the graphic card inserts between the
front slots of the application holder.
NOTE: The Shell Drive for FiveSM Card applications currently displayed at the dispenser are still valid. You may continue to display these applications if they are in good condition. Your Q1 POP kit contains additional applications. REMEMBER TO KEEP THE DISPENSER APPLICATIONS FILLED!
Grocer Rewards
PumpSide Lug-on
Grocer RHose Fla
Grocer Rewards Stop SignL-Bent OR
Lug-on
Grocer
Grocer RewardsDispenser
Decal
rocer RewardsrdDi
STOPBEFORE you insert your payment card,follow the screen prompts to initiate the
Ralphs rewards points redemption process.p p p
Pump TopperPump Topper
Super Pump Topper
S
Super Pump TopperApplication Holder
Graphic Cardr
L-Bent Insert
Grocer Rewards
PID Banner
Grocer Rewards Column BannerGrocer Rewards
Rewardsag Insert
Grocer Rewards Spanner Insert
Grocer RewardsWindow Sign
Grocer Rewards Large/SmallBuilding Sign
Pole SignLarge/SmallBuilding Sign
(only if more thanone frame is present)
Large/SmallGrocer Rewards G
PUMP TOPPERS - SHELL SAVER CARD PROMOTION ONLY
NOTE: Your kit includes 2 kinds of Pump Toppers:
50% SuperPump Toppers
50% StandardPump Toppers
STANDARDPUMP TOPPER
SUPERPUMP TOPPER
If your station is only promoting the Q1 Shell Saver Card, please insert the pump toppers in this manner.
EVERY PUMP TOPPER FRAME SHOULD UTILIZE 1 Standard PUMP TOPPER and 1 SUPER PUMP TOPPER. Insert Standard Pump Topper in one side and insert Super Pump Topper in the other side.
Grocer Rewards L-BENT INSERT
L-BentFrame
NEW Shell Saver CardL-BENT INSERT
Insert into existing frame.
L-BENT INSERTS (only for locations without pump topper frames)
To order additional credit card applications or Shell Saver Card Brochures, contact Pointsmith at 1-800-762-5213.
If your station is currently running a secondary promotion, fill 50% of Pump Topper Frames with Shell Saver Card Pump Topper inserts and 50% of Pump Topper Frames with the secondary promotion’s inserts. Pump topper inserts for each offer should be BACK TO BACK as shown on the visual below.
CORRECT INSTALLATION
INCORRECT INSTALLATION
CORRECT INSTALLATIONon both sides of
50% of the dispensers
CORRECT INSTALLATIONon both sides of
50% of the dispensers
DISPENSER 1 DISPENSER 2
Both sides of the dispenser must show secondary promotion Pump Toppers.
Both sides of the dispenser must show Shell Saver Card Super Pump Toppers.
AVOID MIXED MESSAGES ON THE DISPENSER!
Do not display secondary promotion pump toppers and Shell Saver Card pump toppers TOGETHER as shown at right.
NEW RISER CARD
To order additional credit card applications, application holders, or Shell Saver Card Brochures, contact Pointsmith at 1-800-762-5213.
Insert NEW Shell Drive for FiveSM Card Riser Card in the inside application holder.
OLD APPLICATIONHOLDER RISER CARD
REMOVE & DISCARDShell Fleet Card
Applications
Shell MasterCardApplications
1-800-APPLY ByPhone Cards
NEW Shell Drive For FiveSM Card
Riser Card
NEW Shell Saver Card Brochures
Shell Drive For FiveSM CardApplications
NEW Shell DriveFor FiveSM CardAPPLICATION
HOLDER RISER CARD
NEW ShellSaver CardBROCHURES
REMOVE & DISCARDOLD Shell
Saver CardBROCHURES
Place the NEW Shell Saver Card Brochures in the fourth tier of the four tier application holder.
NOTE: Display ALL existing Shell credit card applications AND the Shell Saver Card brochures in the counter application holder as shown above. Your POP kit includes additional Shell Drive For FiveSM applications. If you need additional Shell MasterCard or Shell Fleet Card applications, please contact Pointsmith at 1-800-762-5213.
Display the NEW Shell Saver CardBrochure in the inside counter
application holder.
COUNTER AREA P.O.P.
POP is shipped based on your store profile. Please make sure your profile is correct by visiting www.shellsource.com/Advertising/Point-of-Purchase. If your location did NOT receive the correct
quantity, please contact POINTSMITH at 1-800-762-5213.
REGISTER TOPPER (T-Channel is already attached)
1. Determine position on register with highest customer visibility (left, right or center).
2. Clean area where T-channel will be applied.
3. Peel off tape liner and attach T-channel to register in desired position.
Continue to displayGROCER REWARDSREGISTER TOPPER
REMOVE & DISCARDSHELL DRIVE
FOR FIVESM CARDREGISTER TOPPER
Display bothregistertoppers
NEW Shell Saver CardREGISTER TOPPER
Continue to display the Grocer Rewards Brochure Holder Header Card and Brochures in the two-tier brochure holder.
BROCHURE HEADERCARD & BROCHURES
Continue to display Grocer Rewards Change Mat.
CHANGE MAT
