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STRATEGIC MANAGEMENT

TERM REPORT

SYNOPSIS

COMPANY

About the Company:

Telenor Pakistan is a wholly owned subsidiary of the Telenor Group Norway, which is

the largest telecommunications company in Norway. The Telenor Group also has

operations in Denmark, Sweden, Ukraine, Hungary, Thailand and Malaysia. Setting

up operations in Pakistan is part of the companys strategy to expand in Asia.

Telenor acquired the license for providing GSM services in Pakistan in April 2004,and launched its services commercially in Islamabad, Rawalpindi and Karachi on

March 15, 2005. On March 23, 2005 Telenor started its services in Lahore,

Faisalabad and Hyderabad. Telenor has its corporate headquarters in Islamabad,

with regional offices in Karachi and Lahore.

Topics to be covered for term report:

This report will cover:

Macro environmental analysis

Industry analysis using Michael Porters model Value chain of Telenor

Strategic cost management

Recommend strategies

Strategic implementation

Manisha Valicha- 6815 SM- Term Report 29-10-09

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Manisha Valicha- 6815 SM- Term Report 29-10-09

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Manisha Valicha- 6815 SM- Term Report 29-10-09