Sm present
-
Upload
missamberdiaz -
Category
Technology
-
view
226 -
download
0
description
Transcript of Sm present
![Page 1: Sm present](https://reader033.fdocuments.us/reader033/viewer/2022052304/559ef4c71a28ab52208b4755/html5/thumbnails/1.jpg)
BROADCAST & SOCIAL MEDIA AS WE KNOW IT
By Amber Diaz
#bcastsavvy
![Page 2: Sm present](https://reader033.fdocuments.us/reader033/viewer/2022052304/559ef4c71a28ab52208b4755/html5/thumbnails/2.jpg)
Broadcast Beginnings (1940)
Edward R. Murrow-
Famous for bringing news
into broadcasts during
WWII, believed
broadcasts should include
not just
entertainment, but news
as well.
![Page 3: Sm present](https://reader033.fdocuments.us/reader033/viewer/2022052304/559ef4c71a28ab52208b4755/html5/thumbnails/3.jpg)
Why is Broadcast important?
50%
IDC
HAVE SMART PHONES!
1.5 billion phones
2017
![Page 4: Sm present](https://reader033.fdocuments.us/reader033/viewer/2022052304/559ef4c71a28ab52208b4755/html5/thumbnails/4.jpg)
Edward R. Murrow
“ To be persuasive we must be believable; to be
believable we must be credible; credible we must be
truthful.”
![Page 5: Sm present](https://reader033.fdocuments.us/reader033/viewer/2022052304/559ef4c71a28ab52208b4755/html5/thumbnails/5.jpg)
Broadcast Journalists follow a Code of Ethics (EVEN IN SM):
1-
2-
3-
4-
#bcastsavvy
![Page 6: Sm present](https://reader033.fdocuments.us/reader033/viewer/2022052304/559ef4c71a28ab52208b4755/html5/thumbnails/6.jpg)
“Seek Truth and Report It”
-ALEX MARTIN
Recall his passion for writing and
finding the truth
-This value landed him a job as
Social Engagement Manager at the
Silicon Valley Business Journal
#bcastsavvy
![Page 7: Sm present](https://reader033.fdocuments.us/reader033/viewer/2022052304/559ef4c71a28ab52208b4755/html5/thumbnails/7.jpg)
• Twitter handle: @amartinmedia
• 66 Klout
#bcastsavvy
Alex Martin
![Page 8: Sm present](https://reader033.fdocuments.us/reader033/viewer/2022052304/559ef4c71a28ab52208b4755/html5/thumbnails/8.jpg)
PATCH
1. Access Patch news and local blog posts.2. Stay up-to-date on weather3. Search business listings in your community.4. Discover events near you5. Comment on stories or upload photos via Facebook or email
![Page 9: Sm present](https://reader033.fdocuments.us/reader033/viewer/2022052304/559ef4c71a28ab52208b4755/html5/thumbnails/9.jpg)
![Page 10: Sm present](https://reader033.fdocuments.us/reader033/viewer/2022052304/559ef4c71a28ab52208b4755/html5/thumbnails/10.jpg)
Let’s take a minute to find out some stories in different zips!
#bcastsavvy
![Page 11: Sm present](https://reader033.fdocuments.us/reader033/viewer/2022052304/559ef4c71a28ab52208b4755/html5/thumbnails/11.jpg)
USTREAM
“Go Live Anywhere”
![Page 12: Sm present](https://reader033.fdocuments.us/reader033/viewer/2022052304/559ef4c71a28ab52208b4755/html5/thumbnails/12.jpg)
Tim Pool
-TIME 100 nominee
-Tech Developer, Mobile
Journalist, Social Media
Person “ustream”
Occupy Brooklyn
![Page 13: Sm present](https://reader033.fdocuments.us/reader033/viewer/2022052304/559ef4c71a28ab52208b4755/html5/thumbnails/13.jpg)
Tim Pool
Twitterhandle: @Timcast
Klout: 84
![Page 14: Sm present](https://reader033.fdocuments.us/reader033/viewer/2022052304/559ef4c71a28ab52208b4755/html5/thumbnails/14.jpg)
Minimize Harm
“The speed of
communications is
wondrous to behold. It is
also true that speed can
multiply the distribution of
information that we know to
be untrue.”
~ Edward R.Murrow
#bcastsavvy
![Page 15: Sm present](https://reader033.fdocuments.us/reader033/viewer/2022052304/559ef4c71a28ab52208b4755/html5/thumbnails/15.jpg)
Who remembers this?
Real or Fake?#bcastsavvy
![Page 16: Sm present](https://reader033.fdocuments.us/reader033/viewer/2022052304/559ef4c71a28ab52208b4755/html5/thumbnails/16.jpg)
Mistake:
Posting this photo on Twitter began the
flood, no pun intended, of more inaccurate
photos of the hurricane’s damage.
HURRICANE SANDY
#bcastsavvy
![Page 17: Sm present](https://reader033.fdocuments.us/reader033/viewer/2022052304/559ef4c71a28ab52208b4755/html5/thumbnails/17.jpg)
Minimize Harm-WFSB Channel 3 investigative
reporter Jill Konopka
-Social media savvy
-Finds most of her story ideas
on Twitter and through
networking.
#bcastsavvy
![Page 18: Sm present](https://reader033.fdocuments.us/reader033/viewer/2022052304/559ef4c71a28ab52208b4755/html5/thumbnails/18.jpg)
Twitter Handle: @JillKonopka
Klout 49
#bcastsavvy
![Page 19: Sm present](https://reader033.fdocuments.us/reader033/viewer/2022052304/559ef4c71a28ab52208b4755/html5/thumbnails/19.jpg)
Jill writes…
-People depend on you
-Town and Gov. officials depend on you
-Use social media to your advantage
-ex. Hurricane Sandy
#bcastsavvy
![Page 20: Sm present](https://reader033.fdocuments.us/reader033/viewer/2022052304/559ef4c71a28ab52208b4755/html5/thumbnails/20.jpg)
![Page 21: Sm present](https://reader033.fdocuments.us/reader033/viewer/2022052304/559ef4c71a28ab52208b4755/html5/thumbnails/21.jpg)
Act Independently“The newest computer can
merely compound, at
speed, the oldest problem in
the relations between human
beings, and in the end the
communicator will be
confronted with the old
problem, of what to say and
how to say it.”
~Edward R. Murrow#bcastsavvy
![Page 22: Sm present](https://reader033.fdocuments.us/reader033/viewer/2022052304/559ef4c71a28ab52208b4755/html5/thumbnails/22.jpg)
John Palacio
• And Now Media co-Founder
• Emmy winning Producer GMA
• ABC
• Dir., Animator of Online video
• broadcast video and new media#bcastsavvy
![Page 23: Sm present](https://reader033.fdocuments.us/reader033/viewer/2022052304/559ef4c71a28ab52208b4755/html5/thumbnails/23.jpg)
Twitter Handle: @JohnPalacio
29 Klout
*Heads primetime specials for ABC
#bcastsavvy
John Palacio
![Page 24: Sm present](https://reader033.fdocuments.us/reader033/viewer/2022052304/559ef4c71a28ab52208b4755/html5/thumbnails/24.jpg)
@JohnPalacio
“When you act
independently, in keeping
to a journalist’s code of
ethics, it entails developing
a brand. A brand that is
creative, and uses A LOT of
Social Media.”
#bcastsavvy
![Page 27: Sm present](https://reader033.fdocuments.us/reader033/viewer/2022052304/559ef4c71a28ab52208b4755/html5/thumbnails/27.jpg)
Be Accountable
“A satellite has no conscience.”
~Edward R. Murrow
![Page 28: Sm present](https://reader033.fdocuments.us/reader033/viewer/2022052304/559ef4c71a28ab52208b4755/html5/thumbnails/28.jpg)
![Page 29: Sm present](https://reader033.fdocuments.us/reader033/viewer/2022052304/559ef4c71a28ab52208b4755/html5/thumbnails/29.jpg)
@Doug _Lorman
…
"I decided to Vine the video because at the time,
no major news station had even begun covering the story,”
"My real goal was to let people see what anyone not in the
Boston area would see. I am sad it was that popular, I wish my
Vine account didn't get this attention this way."
![Page 30: Sm present](https://reader033.fdocuments.us/reader033/viewer/2022052304/559ef4c71a28ab52208b4755/html5/thumbnails/30.jpg)
Take Aways…
1. Be sure to be honest when using social media
2. Timeliness is important
3. Fact check ALWAYS –if your mother says she
loves you, check it out!
![Page 31: Sm present](https://reader033.fdocuments.us/reader033/viewer/2022052304/559ef4c71a28ab52208b4755/html5/thumbnails/31.jpg)
Good Night, and Good Luck…