SM Final Project SLIDES
Transcript of SM Final Project SLIDES
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MBA 1B
Presented to:Sir Toheed Alam
Presented by: Ali bhutta
43 Usman tariq 49
Waqar asim 5
!ia"ur"rehman 53
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HISTORY OF WALLS- A UNILEVERHEART BRAND
Unilever is The Worlds Largest
Manufacturer
Launched of Heart Brand
Heart brand in Pakistan
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Mission Statement
Vision Statement b!ective
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Low market
penetration in rural
areas.
Pure milk is not used
in ice cream .
Use cold stores .
Renowned world brand
Produ#t sa$ety isassured.Strong distribution and
advertising.
A#quisitions o$small %layers&Diet ice cream
Rising inflation can
reduced margins and
demand.
Direct competitors can
affect market share.
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Direct competitors' Indirect competitors
Where 'alls %osition itsel$ in'orld and in Pa(istan)
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"or#orate Level Strateg$
Diversification Strategy
Vertical Diversification
Unrelated Diversification Strategic Alliances
Ad*anta+es
,isad*anta+es
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Business Level Strategies
Cost Efficiency
Cost efficiency through responsiveand cost efficient
supply chain
Customer Connectivity
Market and Product Development Strategy
Focusing on core rands
Ad*anta+es ,isad*anta+es
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Operatinal Level Strateg!
TQM Ad*anta+es ,isad*anta+es
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%eneral Strategies
Community !nvolvement
Susidiary Companies
Distriution
Distriution channel
Strategy and long"term financial target
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Histor$ of &ngro food limited
Engro stands for #energy for gro$th%& !ncorporated in '()* as +Esso Pakistan Fertili,er
Company-
.ame later changed to E//on limited
E/it of E//on 01*2 stake3 in '(('4 the company
under$ent an employee led uyout
Finally as Engro
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Histor$ of &ngro food limited
Engro stands for #energy for gro$th%& !ncorporated in '()* as +Esso Pakistan Fertili,er
Company-
.ame later changed to E//on limited
E/it of E//on 01*2 stake3 in '(('4 the company
under$ent an employee led uyout
Finally as Engro
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Introduction
5 mor6 $as launched in March and formallylaunched on April )4 788(
9he ice cream $as launched in eight cities and to$ns
9he rand had started $ith 7: different formats and
flavors&
;ack of cold storage facilities and pro/imity of
factory $ere reason for slo$ start
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Key Figures Regarding the Growth ofOmor
!n
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Some facts about was and o more
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Strategies to ado!t by omore
,i*ersi-#ation strate+y
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.ost leadershi%
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/e#ommendation
5more should create a $esite for its customers and prospect
Suppliers and other stakeholders4 as social page does not
provide much information&
5more keeps .o e/act dataase of Consumers4