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Transcript of SM assign
8/8/2019 SM assign
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StrategicManagementRed Cliff Analysis
3/19/2010
Yamini
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[Type text]
ANALYSIS OF THE MOVIE RED CLIFF PART- I
KEY CHARACTERS IN THE MOVIE:
CAO CAO – PRIME MINISTER AND LATER THE COMMANDER OF IMPERIAL
ARMY OF HAN DYNASTY
LIU BEI – DISTANT RELATIVE OF THE MAJESTY OF HAN DYNASTY
SUN QUAN – RULER OF THE SOUTHLAND AND THIRD GENERATION HEIR
TO THE DUKEDOM OF WU, A GOOD ADMINISTRATOR
ZHU – GE – LIANG – CHIEF STRATEGIST IN THE ARMY OF LIU BEI.
ZHOU YU – VICEROY OF THE WU KINGDOM.
GENERAL ZHAO ZILONG – A BRAVE AND LOYAL WARRIOR IN LIU BEI’S
ARMY.
The analysis of the case shall be done in relation to the strategic
management process. The flow of the process has been mentioned under and
all the aspects of the movie shall be discussed keeping in mind this process.
STAGE 1:
STRATEGIC ANALYSIS: It includes the internal as well as external scanning. Under this head
we will be discussing about the internal as well as external scanning of the whole situation.
INTERNAL SCANNING:
STRATE
GIC
ANALYS
FORMULAT
ION
STRATEGI
C
SELECTIO
STRATEG
IMPLEME
TATION
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PURPOSE: LiuBei wanted a war against Cao Cao in order to save the lives of thousands of
peasants, old men and women, children from the atrocious nature of Cao Cao.
STRENGTH:
Able leadership of LiuBei, efficient strategist Zhu-Ge-Liang and brave ambitious and
fearless warriors like General Zhao Zilong, General Zhang and General Guanyu .
High morale of the soldiers of LiuBei.
WEAKNESSES:
Less army as compared to the opponent.
Less naval troops.
EXTERNAL SCANNING:
PURPOSE: From the point of view of Cao Cao he had no justifiable reason to declare the war
against his opponents except for winning over his age over love Sun Shang Xiang who wasmarried to Viceroy Zhou Yu. Once he’ll be able to conquer Wu region then only he’ll be able to
marry his age old love.
OPPORTUNITIES:
Tieing up with Sun Quan because he had the wealth and strength to fight against Cao
Cao.
Once they form an alliance with Sun Quan and win the south Land they will move
towards west and reinforce themselves there. In this way the power shall be divided and it
will be the only way to stop Cao Cao invasion
Cao Cao army largely consisted of surrendered troops which he considered to be
untrustworthy. This could be an opportunity for the opponent to win over these troops.
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THREATS:
Enemies strength was greater than what they anticipated. It was about 800 thousand
soldiers.
Chances of internal conflicts arose.
STAGE II:
FORMULATION:
Initially the Chief strategist identify the wedge formation of the enemy. In order to
counter this they made a tactic of reflecting light into the enemies eyes with the help of
shields to hold them back.
The other major formulations were the strategic alliances which both the armies formed
in order to have a competitive advantage.
FOR CAO CAO:
He formed a strategic alliance with General Cai who was offering him 300 thousand naval troops
and 2000 battleships and boats of various sizes. Moreover general Cai was a southerner so he
was familiar with the southern Terrains, winds and tides.
FOR LIUBEI:
The Chief Strategist identified the importance of entering into Alliance with Sun Quan. As it will
provide them with the necessary resources and strengthen their alliance . they had the knowledge
of Yantgze river and had naval expertise. This would help them in counter attacking their
opponents. He convinced Sun Quan to bring out his hidden abilities and prove to the world that
surrendering is not matter of victory or defeat but rather one of virtue.
STAGE III:
STRATEGIC CHOICE:
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The first issue involved was on Sun Quan’s part whether he wanted to
fight or surrender to cao cao keeping in mind the comparative
difference in the number of troops.
The second issue is Strategic Leadership that is how successful would
be the combination of Chief Strategist and the Viceroy in Chief would
be.
The third issue was whether they should go for the Naval war or the
war between the cavalries.
The fourth issue consisted of what kind of formation they should use.
Goose formation was outdated and they had to search for some otheralternative.
STAGE IV:
STRATEGIC IMPLEMENTATION:
Once they had united their hands together, it was the time to implement their strategies . It was
perceived by Viceroy in chief that Cao Cao would attack on land. So it was the time to counter
the enemies action. Princess Sun Shang Xiang led a team of young and ambitious femalewarriors and dodged the enemies and misled them to the tortoise formation where they were able
to trap the enemy leaving no way for exist.