Slush 2014 - Love Your Reference Customers
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Transcript of Slush 2014 - Love Your Reference Customers
Loves reference customers
Our Vision The world’s favorite way to Buy
Our Purpose Simplifying Buying
Our Product Vision Make our customers feel like a regular Everywhere!
We help merchants grow their business by increasing sales, optimizing costs and expanding globally.
We are passionate about making Buying experiences Simpler and Safer.
We want to make consumers feel Smarter when they use Klarna.
25,000,000 consumers
Regulated by the SFSA
10% market share in northern
Europe 1100 employees
170 million transactions since day 1
200,000 transactions per
day
45,000 online retailers
Reaching product market fit… at scale
Product leadership with reference customers!
a real customer
product is live 100%
paid real money
willing to tell others how much she loves your product
aligned with your roadmap
reference customers
product market fit
Idea
marketing & sales
commercial success
Love your reference customers - express your true love with real constant value!
Thanks!