Slogans – ANALYSIS AND INTERPRETATION
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Business Communication Ms. Terri Yueh MARI LEA AUSTRIA F98170103
description
Business Communication Ms. Terri Yueh MARI LEA AUSTRIA F98170103. Slogans – ANALYSIS AND INTERPRETATION. OUTLINE. Disneyland – Amusement Part Apple – Electronic gadgets BMW – Vehicles Wal-Mart – Supermarket Burger King – Restaurant. Disneyland The Happiest Place on Earth. - PowerPoint PPT Presentation
Transcript of Slogans – ANALYSIS AND INTERPRETATION
Business CommunicationMs. Terri YuehMARI LEA AUSTRIA F98170103
Disneyland – Amusement Part Apple – Electronic gadgets BMW – Vehicles Wal-Mart – Supermarket Burger King – Restaurant
The slogan fits well with the image of the Disney company and the park.
It is also fitting for the target customers – children and families.
It tell us that this is the place to go when you want to be happy and everyone wants that.
It is a response to a renown slogan of IBM – “Think.”
The line is short and simple but creates an impact in the reader because it poses a challenge or dare.
It tells us that it (Apple) is the new IBM. It is something different and better than the previous.IBM Think slogan in the IBM Think slogan in the
1930s1930s
A pun of the famous line – ultimate killing machine - which gives the brand a tough and cool image.
As the ultimate machine, it aligns with the image of BMW as an elite brand, so if you have it you are elite too.
It tells us this (BMW) is the best one (car) out there.
It is very attractive for customers since price is a major factor in shopping habits.
However, putting so much focus on the price might give the impression that other factors like quality might be low.
It tells us that Wal-Mart will surely have low priced goods.
It makes customers feel that they are top priority and whatever they want is followed.
There are too many taste preferences so the slogan makes it general, an answer to all.
This might lead people to think that BK has no style of its own.
It tells us that however you want your food (to taste), Burger King will serve it. But, we know this might not be the case in reality.
Image were taken from the following websites: http://farm3.static.flickr.com/
2254/2286518495_0271d58984.jpg?v=0 http://passionsofazealot.files.wordpress.com/
2008/06/walmart-logo-thumb.jpg http://www.namedevelopment.com/blog/archives/
bmw-udm.png http://www.inc.com/multimedia/slideshows/content/
the-10-best-slogans-of-all-time_pagen_1.html http://www-03.ibm.com/ibm/history/exhibits/
vintage/vintage_4506VV2024.html http://www.astana-cyclingteam.com/
special_features/images/disneyland.jpg
