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Innovative Mobile Accessory Solutions

1Tuesday, April 27, 2010

Brooklyn, NY

MISSION STATEMENT

SliqCase is a company that develops and manufactures multi-functional silicone rubber cases for portable media players. SliqCase is committed to providing its customers with maximum functionality without sacrificing style or design, all while assuring convenience, reliability and quality in both its products and customer service.

2Tuesday, April 27, 2010

INTRODUCING

Brooklyn, NY

SliqCase v1.0 for Apple 3rd Generation iPod Touch

3Tuesday, April 27, 2010

FIRST PRODUCT RUN

Card Wallet Personalization

Brooklyn, NY

Protect from dust and scratches

SliqCase v1.0 for Apple 3rd Generation iPod Touch

4Tuesday, April 27, 2010

Brooklyn, NY

MARKETING PLANSWOT

STRENGTHS WEAKNESSES•Tweak to an existing product•Large market•Adds 2 functions in 1•Simple and non-obtrusive design•Ability to personalize device

•Simple to copy•Could be limited to only urban consumers•Unsustainable

Opportunities Threats

•Always new phone models and personal devices coming out

•Easy to copy•Hard to protect with a patent•Overtaken by competitors

5Tuesday, April 27, 2010

Brooklyn, NY

MARKETING PLANAIDA Campaign

AWARENESS INTEREST

IN-CAR SUBWAY ADPEOPLE USING PRODUCT IN TRAIN CAR

6Tuesday, April 27, 2010

Brooklyn, NY

MARKETING PLANAIDA Campaign

DESIRE ACTION

BUY ONE GET ONE SALE

7Tuesday, April 27, 2010

Brooklyn, NY

PRODUCTIONSLIQCASE COSTING

Materials and Labor:LDP $1.70

Pick/Pack $0.20

Total Cost $1.90Wholesale Price $4.00

FIRST PRODUCTION RUN $19,000*Prices are estimated based on available information

regarding production with 10,000 units to be produced

8Tuesday, April 27, 2010

Brooklyn, NY

PRODUCTIONMilestone Chart

9Tuesday, April 27, 2010

Brooklyn, NY

FINANCESTART-UP AND CAPITAL EXPENSES

Patent & Trademark $3,000

Incorporation fee $300

First Production Run (10,000 units)

$19,000

TOTAL $22,300

10Tuesday, April 27, 2010

Brooklyn, NY

FINANCEOPERATIONAL COSTS

Salary $80,000

Salary Tax $12,000

Loan Repayment $6,000

Accountant $2,000

Website Construction $160

Research and Development

$1,000

TOTAL $101,160

11Tuesday, April 27, 2010

Brooklyn, NY

FINANCEBREAK-EVEN INCOME STATEMENT

REVENUES $192,685.71COSTS $91,525.71

GROSS PROFIT $101,160.00OPERATING EXPENSES $101,160.00

PROFIT $0.0048,171 units sold

12Tuesday, April 27, 2010

Brooklyn, NY

FINANCEFIRST YEAR INCOME STATEMENT

REVENUES $212,463.62COSTS $99,970.22

GROSS PROFIT $110,493.40OPERATING EXPENSES $101,160.00

PROFIT $9,333.40 52,616 units sold

13Tuesday, April 27, 2010

Brooklyn, NY

FINANCESECOND YEAR INCOME STATEMENT

REVENUES $234,464.00COSTS $111,370.40

GROSS PROFIT $123,093.60OPERATING EXPENSES $101,160.00

PROFIT $21,933.6058,616 units sold

14Tuesday, April 27, 2010

Brooklyn, NY

FUTURE OF BUSINESS

DEVELOPMENT OF SLIQCASES FOR:•Apple iPhone•Blackberry Bold•Blackberry Tour•Droid

Source: Inc. Magazine

15Tuesday, April 27, 2010

16Tuesday, April 27, 2010