• The masthead on the R’n’B magazine is to the top left of the front cover, whereas the Vibe magazine masthead is centered at the top of the page. The main image for the vibe magazine is of the artist Ciara and she is placed in the middle of the page. She is looking down into the camera which makes it look as if she is looking at the audience, which makes it feel as if there is a connection between her and the audience. Contrastingly The R’n’B magazines main image is of Bridget Kelly. The image starts form the left of the page and travels into the center of the page. She s looking away from the camera; distancing herself away from the audience. The strap lines on the R’n’B magazine are to the left, the topic words of the strapline are in bold; similarly the main words of the straplines are in another colour for the Vibe magazine. The strap lines for the vibe magazine are on the opposite side of the magazine; to the right.

• The mode of address for both magazines is informal. Both magazines also aim to inform the reader about what is going on within the music industry and keep the reader up to date about celebrities lives. The informal language on both magazines suggest that the magazines are aimed at teenagers, so that they feel comfortable with reading the magazine.

• The colour palette for the Vibe magazine are black, white and red. The colour white symbolises light and goodness; contrasting to the colour black, can be associated with elegance, evil or mystery. The two colournext to each other makes them stand out. The colour red is commonly thought to be associated with energy and heat. Red is a bold colour and stand out on the black and white. Contrastingly, the colourpalette for the R’n’B magazine uses a warm colour; orange (instead of red), white and black. The colourorange connotes the energy of red and the happiness of yellow.

• The Genre, mode of address and layout and design of both magazine suggest that they are for a mainstream audience