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44 pt

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ERICSSON LABSopen innovationmobila tjänsteplattformar, Skellefteå, 091006

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© Ericsson AB 2009

Table of contents

› Support for open innovation

› Offering to developers

› Business Dilemmas

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Text 18 pt

Bullets level 2-516 pt

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© Ericsson AB 2009

Create your innovation

Creativity is in the crowd

Labs – Portal and back-end system for open innovation

Slide title 30 pt

Text 18 pt

Bullets level 2-516 pt

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© Ericsson AB 2009

Developers dilemma

ResearcherIphoneDeveloper

HobbyDeveloper

TelecomDeveloperStudentAndroid

DeveloperJava

DeveloperWeb

Developer

OperatorOperatorOperatorOperator

MMSC

HSSCSCF

SBGPGMIMS

coreNNI

UNI

WAP-PUSHNAT/FW

MediaGateway

Media & ApplicationServersMPS

SMC-CCharging

MRFP

Hosting server CellID dB

RecommendationMaps

Service Providers

Fragmentation, operator reach, technology complexity & access

Slide title 30 pt

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Bullets level 2-516 pt

›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl

© Ericsson AB 2009

Ericsson Simplifies

Capability Provider

Operator

Ericsson LabsEricsson Developer Connection (EDC)

Operator

ResearcherIphoneDeveloper

HobbyDeveloper

TelecomDeveloperStudentAndroid

DeveloperJava

DeveloperWeb

Developer

Ericsson IPX(MM Brokering)

Fragmentation, operator reach, technology complexity & access

Slide title 30 pt

Text 18 pt

Bullets level 2-516 pt

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© Ericsson AB 2009

Multi Media Brokering (IPX)

• SMS• MMS

Messaging

• Position information

• IP mapping

User information

• Premium SMS• WAP Dialogue

Payment

Global operator reach and Commercial API’s

Slide title 30 pt

Text 18 pt

Bullets level 2-516 pt

›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl

© Ericsson AB 2009

Simplicity for Experimental Developers

CapabilityProviders

Operators

Ericsson Labs

Beta InternetEnablers

Beta TelecomEnablers

You

ResearcherIphoneDeveloper

HobbyDeveloper

TelecomDeveloperStudentAndroid

DeveloperJava

DeveloperWeb

Developer

Beta enablers, live test, integration with IPX

Slide title 30 pt

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Bullets level 2-516 pt

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© Ericsson AB 2009

Create your innovation

Knowledge building Innovation Business building

ü Learn what it takes to produce cutting-edge applications

ü Build your innovation on top of Ericsson open beta enablers

ü Find and understand business opportunities

Labs is an initiative for open innovation by Ericsson Research

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›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl

© Ericsson AB 2009

Target group

Developers, developers, developers.... And that means YOU!

Slide title 30 pt

Text 18 pt

Bullets level 2-516 pt

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© Ericsson AB 2009

Developer Offering

Development support Hosting & Test Showroom

Applications

ü API’s and coding resources ü Tutorials & Forumsü Tools & back-end enablers

ü Deployment ü Application serversü Testing & evaluation

ü Publish in appstoresü Feedback

Download – Create – Upload – Publish – Evaluate

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Bullets level 2-516 pt

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© Ericsson AB 2009

Developers

Enabler API offeringsto empower developers

Many cutting-edge technologies for mobile, web and IPTV

API examples

Streaming

IPTV

Positioning

Maps

Messaging

Slide title 30 pt

Text 18 pt

Bullets level 2-516 pt

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© Ericsson AB 2009

Business dilemmas

› Curse of scale

› Curse of platform fragmentation

› Curse of revenue sharing

Mitigation required – how? Interest from SMEs for small scale with limited SLA?

Brand

OS

Model

OS

Model

Model

Cost

Volume/SLA

Slide title 30 pt

Text 18 pt

Bullets level 2-516 pt

›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl

© Ericsson AB 2009

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