Use striking images: It’s hard not to be moved to action by pictures like this one.

ST JUDE’S CHILDREN’S RESEARCH HOSPITAL

Inspirational stories: Show users how your brand/products created opportunity for others.

FACEBOOK

Insider Info: Give fans a glimpse inside your brand.

GOOGLE

Call to action: Ask a good question, get good engagement in return.

WALT DISNEY WORLD

Contests: Everyone Loves a Chance to Win (a Discount)

ALDI USA

Sales: Again, Everyone Loves to Save Money

XBOX

Glamour shots: It’s amazing how devoted people can be to their favorite food/beverage brands—especially when they look delicious.

STARBUCKS

New products: Give fans an exclusive glimpse at your newest, coolest stuff

GOOGLE CHROME

Free stuff: Sure, everyone loves a discount. But we love free stuff even more.

DUNCAN HINES

Your product in action: Show everyone the cool things your product can do. Pop culture context is always helpful too.

ADOBE PHOTOSHOP

Pop culture appearances: Remind fans if your product appeared in a TV show or movie.

TIM HORTONS

User generated content: Showcase pics or videos from your fans.

HERSHEY’S

Get sappy: Simple sentiments often work well—especially around the holidays.

IN-N-OUT BURGER

How-tos: Everybody loves a good recipe.

DOVE CHOCOLATE

Hype: It’s never too early to get fans excited about next season.

THE NFL

Job listings: Turns out Facebook is a great place to post them.

PORTILLO’S

Humor: Certain audiences enjoy trying to one-up each other.

BRAVO

Memes: Play off of popular web trends (within reason, of course).

DISNEYLAND

Memories: “Click if you remember” posts often go over well.

DOLLAR TREE

Videos: Teaser clips AND contests? It’s win-win!

AMC THEATRES