Slide share mardigrascasestudy

11
MARDI GRAS CASINO & RACETRACK Casino, Racing and Entertainment www.playmardigras.com www.mardigrascasinowv.com

description

 

Transcript of Slide share mardigrascasestudy

Page 1: Slide share mardigrascasestudy

MARDI  GRAS  CASINO  &  RACETRACKCasino,  Racing  and  Entertainment

www.playmardigras.com  www.mardigrascasinowv.com  

Page 2: Slide share mardigrascasestudy

Before  WSI,  Mardi  Gras  Casino  &  Racetrack  in  Florida,  USA  experienced  these  challenges:

www.WSIDigitalMarketing.com

Not  ranking  on  the  first  page  of  Google  in  the  very  

competitive  gaming  and  entertainment  market

40-­‐page  site  built  without  Conversion  Architecture

Inadequate  SEO

No  PPC  campaign

Little  social  media

No  blog

Page 3: Slide share mardigrascasestudy

Also,  Mardi  Gras  Casino  &  Racetrack  in  West  Virginia,  USA  opened  a  new  hotel.

www.WSIDigitalMarketing.com

WSI  was  assigned  the  task  of:

Generating  reservation  requests

Raising  overall  awareness  of  the  hotel

Page 4: Slide share mardigrascasestudy

WSI’s  comprehensive  online  marketing  program  for  Mardi  Gras  Florida  included:

A  brand  new  100+  page  

website

A  creative  concept  that  

provided  powerful  

Conversion  Architecture  

The  site  focused  on  

their  key  profit  centers

www.WSIDigitalMarketing.com

www.PlayMardiGras.com

Page 5: Slide share mardigrascasestudy

www.WSIDigitalMarketing.com

WSI’s  also  initiated  a  search  marketing  strategy:

Wrote  100  pages  of  original

keyword-­‐rich  content  

Continue  to  make  daily  

content  updates  to  the  site

Manage  an  ongoing  PPC  campaign

Maintain  a  link  building  program  

Write  content  for  their  blog  weekly

Page 6: Slide share mardigrascasestudy

www.WSIDigitalMarketing.com

WSI’s  social  media  strategy  included:

New  Facebook and  

Twitter  pages

Daily  posts  to  Facebook

and  Twitter

Exclusive  Facebook and  

Twitter  promotions

Ongoing  Facebook ads

Page 7: Slide share mardigrascasestudy

www.WSIDigitalMarketing.com

The  strategy  for  Mardi  Gras  West  Virginia  Hotel:

WSI  launched  a  pilot  PPC  

campaign  to  generate  

phone  call  reservations  

for  their  new  hotel

www.MardiGrasCasinoWV.com  

Page 8: Slide share mardigrascasestudy

In  less  than  6  months…

Mardi  Gras  Casino  in  Florida  has  gone  from  barely  

appearing  on  the  first  pages  of  search  results  to  

appearing  on  page  1  for  over  50  search  terms

They  dominant  the  first  page  

appearing  multiple  times  with  

results  from  the  site,  blog  and  

video  channels

The  volume  of  site  traffic  

has  increased  over  300%

www.WSIDigitalMarketing.com

Page 9: Slide share mardigrascasestudy

As  for  Mardi  Gras  West  Virgina Hotel,  WSI’s  PPC  campaign  was  just  as  successful!

In  the  first  4  months  of  the  campaign…

WSI  generated  about  122  calls  per  week  

The  average  cost  per  call  is  only  $2.38

WSI  will  also  be  launching  a  comprehensive  integrated  

online  marketing  program  for  the  West  Virginia  property  

including  a  new  100+  page  site.

www.WSIDigitalMarketing.com

Page 10: Slide share mardigrascasestudy

“We  knew  we  had  to  launch  an  aggressive  Internet  

marketing  program  to  be  competitive  in  our  market,  but  

we  could  never  get  any  real  traction  until  WSI  arrived.  WSI  

brings  tremendous  value  to  Mardi  Gras  Gaming  because  

they  worked  hard  to  understand  the  essence  of  our  

positioning  and  focused  on  our  most  important  revenue  

streams.  WSI’s  SEO  program  in  particular  has  had  a  

dramatic  impact  on  our  business".

Cathy  Reside,  C.O.O.,  Mardi  Gras  Gaming

TESTIMONIAL

WSI  Consultant:  

PETER  V.  DECRESCENZO,  Florida,  USAwww.wsi-­‐onlinesolutions.com

www.WSIDigitalMarketing.com

Page 11: Slide share mardigrascasestudy

See more case studies at:www.WSIWisdomBook.com

LEARN  MORE  ABOUT  WSI:www.WSIDigitalMarketing.com