Slide Paper No 10036
10
Consumer Shopping Motives In Pop-Up Stores in Indonesia Novi Amelia Corresponding author. Tel.: +6222-2504308 ; fax: +6222-2504897. E-mail address: [email protected] (Novi Amelia) International Conference on Advanced Research in Business and Social Science 2015
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POP UP MARKET
Transcript of Slide Paper No 10036
Consumer Shopping Motives In Pop-Up Stores in Indonesia
Novi Amelia
Corresponding author. Tel.: +6222-2504308 ; fax: +6222-2504897. E-mail address: [email protected] (Novi Amelia)
International Conference on Advanced Research in Business and Social Science 2015
Consumers nowadays are craving for unique shopping experience.
Background
Pop up stores phenomenon are booming
in several cities in Europe, America, and
Asia.
The pop up stores waves spread to every big cities in Indonesia
People can find many pop up store events almost every
month yet it still attracting thousands and more consumers in Indonesia
Corresponding author. Tel.: +6222-2504308 ; fax: +6222-2504897. E-mail address: [email protected] (Novi Amelia)
Literature Review
Pop Up Stores Consumer Shopping
Motivation
Corresponding author. Tel.: +6222-2504308 ; fax: +6222-2504897. E-mail address: [email protected] (Novi Amelia)
Explore the items:
literature review followed by
personal interviews 20 people
From the literature review +
interview =
got 24 items of their motives going to Pop
Up Market
Factor Analysis using
online quest (n:299).
Mean age: 25.09
70,6% (P)
Research Methodology
Corresponding author. Tel.: +6222-2504308 ; fax: +6222-2504897. E-mail address: [email protected] (Novi Amelia)
KMO>0,5
Sig<0,05
Results
Corresponding author. Tel.: +6222-2504308 ; fax: +6222-2504897. E-mail address: [email protected] (Novi Amelia)
Anti Image Matrices: Check the MSA of each variable in Anti-Image Correction table
All the items (24) in the questionnaire have MSA>0,5 à all variables can be analyzed using Factor analysis
Corresponding author. Tel.: +6222-2504308 ; fax: +6222-2504897. E-mail address: [email protected] (Novi Amelia)
Factoring and Rotating Process Rotation using Varimax
Result : 6 Factors formed can explain around 58% of the total variance
The result of factor analysis For consumer shopping motives in
Pop Up Market
Corresponding author. Tel.: +6222-2504308 ; fax: +6222-2504897. E-mail address: [email protected] (Novi Amelia)
Recreational motives • Ingin menghilangkan stress. • Ingin menghabiskan waktu. • Ingin bersenang-senang. • Ingin mencari hiburan.
0,758 0.665 0.765 0.809
Convenience motives • Ingin berbelanja secara cepat dan gampang. • Ingin menemukan berbagai macam produk
hanya dalam satu lokasi. • Ingin mendapatkan berbagai macam produk
dalam waktu yang lebih singkat. • Ingin mendapatkan harga yang sesuai dengan
kualitas produk.
0.728 0.783 0.837 0.481
Product-oriented motives • Ingin berbelanja • Ingin berbelanja produk yang telah saya “incar”
sebelumnya. • Ingin menikmati berbelanja bersama teman-
teman/keluarga. • Ingin mendapatkan diskon yang ditawarkan. • Ingin mendapatkan produk yang di obral (sale
items)
0.540 0.617 0.613 0.638 0.628
Hedonic motives • Saya memposting keberadaan saya di social
media saat acara tersebut. • Ingin menemukan berbagai macam merk. • Ingin melihat barang-barang terupdate (terbaru) • Ingin melihat trend yang ada sekarang.
0.385 0.490 0.813 0.761
Social Motives • Ingin menikmati keramaian • Ingin berada diantara orang banyak. • Ingin bertemu dengan orang yang memiliki hobi
yang sama. • Ingin dianggap “kekinian” (karena semua orang
datang ke acara tersebut)
0.750 0.787 0.592 0.381
Uniqueness motives • Ingin menemukan produk-produk yang unik. • Ingin mendapatkan inspirasi/ide baru. • Ingin menemukan produk-produk pengrajin/
pengusaha lokal
0.690 0.728 0.669
Corresponding author. Tel.: +6222-2504308 ; fax: +6222-2504897. E-mail address: [email protected] (Novi Amelia)
