Slide of the Month - Sanitary Market Nigeria

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Segmentation of the Nigerian market The Nigerian sanitary market is largely based on a strong retail business. Still, in the high-end market project business dominates. 21/03/2017 © africon GmbH 2017 1 High-end project business High-end retail business 30% 70% Total project business Total retail business 33% 67% Segmentation of total market (in % of total market) Segmentation of high-end market (in % of high-end market) Source: africon expert Interviews (2016)

Transcript of Slide of the Month - Sanitary Market Nigeria

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Segmentation of the Nigerian market

The Nigerian sanitary market is largely based on a strong retail business.

Still, in the high-end market project business dominates.

21/03/2017 © africon GmbH 2017 1

High-end project

business

High-end retail business

30%

70%

Total project business

Total retail business

33%

67%

Segmentation of total market (in % of total market)

Segmentation of high-end market (in % of high-end market)

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