23/03/2016 © africon GmbH 2016 1

The various cultural differences lead to problems in business and can effect the outcome negatively.

Cultural distances Nigeria

Po

we

r D

ista

nce

R

ela

tio

n t

o

tim

e

Long-term

orientation Short-term

orientation

Collectivist Individualist

Low Power

Distance

High Power

Distance

Nigeria is very hierarchical. It is recommended to send senior staff to Nigeria.

strong influence

moderate influence

Meetings in Nigeria are more and more punctual. Please keep timings strict and precise. “Traffic” is no longer an excuse.

strong influence

Nigerians are still very family and group orientated. Keep in mind that decision can take time as taken in the group.

Ind

ivid

ual

ist

vs.

colle

ctiv

ist