Slide Issue Journal 1 Baru

8/8/2019 Slide Issue Journal 1 Baru

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Misrepresentation : Incorrect or unfaithful representation in

the capacity ofagent or officialrepresentative, as of a principal in amatter of business, or of constituentsin legislation.
http://en.wiktionary.org/wiki/unfaithfulhttp://en.wiktionary.org/wiki/agenthttp://en.wiktionary.org/wiki/representativehttp://en.wiktionary.org/wiki/representativehttp://en.wiktionary.org/wiki/agenthttp://en.wiktionary.org/wiki/unfaithful


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CULTURE Edward Hall explains culture as those deep,

common, unstated experiences which

members of a given culture share, which theycommunicate without knowing, and whichform the backdrop against which all otherevents are judged27.

MASCULINITY

Masculinity is a term used for a society wheremen are considered to be self-confident,rough, and focused on material successwhereas women are considered to be morehumble, modest, caring, and concerned withthe quality of life.


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How masculinity or femininity of aculture is influencing the consumers

responses on the gender appearance inadvertisements?


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To give a clear view of the influence, onconsumers, of the cultural background,

as it concerns the masculinity andfemininity of a culture, on theappearance of genders inadvertisements.


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ANOVA method will be used as acomplementary part to the study inorder to test some hypotheses.

These hypotheses are:H01:The masculinity-femininity level of

the country someone comes from doesaffect the rest variables

H02:There is a difference between menand women as it concerns the restvariables.


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ACCEPT H02 :

There is a different attitude between menand women towards: the selection of which person they prefer to

appear in car advertisements.

the selection of which person they prefer toappear in refreshments advertisements.

There is a different reaction between men andwomen towards picture a.

There is a different reaction between men andwomen towards picture b.


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This research proved that it doesmatter if a person is a man or a woman

because this influences his/herreactions towards the appearance ofgender in advertisements.

Slide Issue Journal 1 Baru

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