Slide human behavior
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Transcript of Slide human behavior
![Page 1: Slide human behavior](https://reader033.fdocuments.us/reader033/viewer/2022052619/55641ed6d8b42a73298b4b73/html5/thumbnails/1.jpg)
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Human Behavior
Kurzweil’s Blog Post
"The BRAIN mapping initiative needs rethinking"
Image source: www.cnn.com
![Page 2: Slide human behavior](https://reader033.fdocuments.us/reader033/viewer/2022052619/55641ed6d8b42a73298b4b73/html5/thumbnails/2.jpg)
Speculative Concept ������
Human behavior in grocery stores
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Human Behavior
![Page 3: Slide human behavior](https://reader033.fdocuments.us/reader033/viewer/2022052619/55641ed6d8b42a73298b4b73/html5/thumbnails/3.jpg)
Looking for a desire product
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Human Behavior
![Page 4: Slide human behavior](https://reader033.fdocuments.us/reader033/viewer/2022052619/55641ed6d8b42a73298b4b73/html5/thumbnails/4.jpg)
Analyzing the options
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Human Behavior
![Page 5: Slide human behavior](https://reader033.fdocuments.us/reader033/viewer/2022052619/55641ed6d8b42a73298b4b73/html5/thumbnails/5.jpg)
Contemplating
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Human Behavior
![Page 6: Slide human behavior](https://reader033.fdocuments.us/reader033/viewer/2022052619/55641ed6d8b42a73298b4b73/html5/thumbnails/6.jpg)
Different choices , more time to decide
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Human Behavior
![Page 7: Slide human behavior](https://reader033.fdocuments.us/reader033/viewer/2022052619/55641ed6d8b42a73298b4b73/html5/thumbnails/7.jpg)
Testing the product
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Human Behavior
![Page 8: Slide human behavior](https://reader033.fdocuments.us/reader033/viewer/2022052619/55641ed6d8b42a73298b4b73/html5/thumbnails/8.jpg)
Hesitation to make ���a decision
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Human Behavior
![Page 9: Slide human behavior](https://reader033.fdocuments.us/reader033/viewer/2022052619/55641ed6d8b42a73298b4b73/html5/thumbnails/9.jpg)
Label reading
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Human Behavior
![Page 10: Slide human behavior](https://reader033.fdocuments.us/reader033/viewer/2022052619/55641ed6d8b42a73298b4b73/html5/thumbnails/10.jpg)
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Human Behavior
Choosing products
![Page 11: Slide human behavior](https://reader033.fdocuments.us/reader033/viewer/2022052619/55641ed6d8b42a73298b4b73/html5/thumbnails/11.jpg)
Behavior observed
The more option someone has , the the longer it takes to a decision.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Human Behavior
![Page 12: Slide human behavior](https://reader033.fdocuments.us/reader033/viewer/2022052619/55641ed6d8b42a73298b4b73/html5/thumbnails/12.jpg)
Behavior observed
Read the label before make a decision about ���a product
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Human Behavior
![Page 13: Slide human behavior](https://reader033.fdocuments.us/reader033/viewer/2022052619/55641ed6d8b42a73298b4b73/html5/thumbnails/13.jpg)
Behavior observed
Groups of people take longer to decide
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Human Behavior
![Page 14: Slide human behavior](https://reader033.fdocuments.us/reader033/viewer/2022052619/55641ed6d8b42a73298b4b73/html5/thumbnails/14.jpg)
Behavior observed
When buying fruits or vegetable people prefer to pick, that buy prepack.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Human Behavior
![Page 15: Slide human behavior](https://reader033.fdocuments.us/reader033/viewer/2022052619/55641ed6d8b42a73298b4b73/html5/thumbnails/15.jpg)
Behavior observed
People that has a grocery list take less time
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Human Behavior
![Page 16: Slide human behavior](https://reader033.fdocuments.us/reader033/viewer/2022052619/55641ed6d8b42a73298b4b73/html5/thumbnails/16.jpg)
Unmet needs or desires
Less but better options
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Human Behavior
![Page 17: Slide human behavior](https://reader033.fdocuments.us/reader033/viewer/2022052619/55641ed6d8b42a73298b4b73/html5/thumbnails/17.jpg)
Unmet needs or desires
A system in which the label are quick to read
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Human Behavior
![Page 18: Slide human behavior](https://reader033.fdocuments.us/reader033/viewer/2022052619/55641ed6d8b42a73298b4b73/html5/thumbnails/18.jpg)
Unmet needs or desires
Easier way or system to look for the desire product.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Human Behavior
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Unmet needs or desires
More implementation of having a grocery list
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Human Behavior