Slide 5.1. 2 Content Marketing Definition Content marketing is the marketing and business process...

31
Slide 5.1 Video 13 B2B Content Marketing Key Concepts IBMS Semester 6b Fall 2013 Mr. George Szanto

TAGS:

Transcript of Slide 5.1. 2 Content Marketing Definition Content marketing is the marketing and business process...

Page 1: Slide 5.1. 2 Content Marketing Definition Content marketing is the marketing and business process for creating and distributing relevant and valuable.

Slide 5.1

Video 13 B2B Content Marketing Key Concepts

IBMS Semester 6b Fall 2013

Mr. George Szanto

Page 2: Slide 5.1. 2 Content Marketing Definition Content marketing is the marketing and business process for creating and distributing relevant and valuable.

2

Page 3: Slide 5.1. 2 Content Marketing Definition Content marketing is the marketing and business process for creating and distributing relevant and valuable.

Content Marketing Definition

• Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

3

Page 4: Slide 5.1. 2 Content Marketing Definition Content marketing is the marketing and business process for creating and distributing relevant and valuable.

4

Page 5: Slide 5.1. 2 Content Marketing Definition Content marketing is the marketing and business process for creating and distributing relevant and valuable.

Some Key Problems Facing B2B Content Marketing

5

Page 6: Slide 5.1. 2 Content Marketing Definition Content marketing is the marketing and business process for creating and distributing relevant and valuable.

6

Page 7: Slide 5.1. 2 Content Marketing Definition Content marketing is the marketing and business process for creating and distributing relevant and valuable.

7

Page 8: Slide 5.1. 2 Content Marketing Definition Content marketing is the marketing and business process for creating and distributing relevant and valuable.

8

Page 9: Slide 5.1. 2 Content Marketing Definition Content marketing is the marketing and business process for creating and distributing relevant and valuable.

9

Page 10: Slide 5.1. 2 Content Marketing Definition Content marketing is the marketing and business process for creating and distributing relevant and valuable.

10

Page 11: Slide 5.1. 2 Content Marketing Definition Content marketing is the marketing and business process for creating and distributing relevant and valuable.

11

Page 12: Slide 5.1. 2 Content Marketing Definition Content marketing is the marketing and business process for creating and distributing relevant and valuable.

12

Page 13: Slide 5.1. 2 Content Marketing Definition Content marketing is the marketing and business process for creating and distributing relevant and valuable.

Diffusion of Content Production

• Source: Digital Evolution of B2B Marketing, 2012, www.executiveboard.com13

Page 14: Slide 5.1. 2 Content Marketing Definition Content marketing is the marketing and business process for creating and distributing relevant and valuable.

14

Page 15: Slide 5.1. 2 Content Marketing Definition Content marketing is the marketing and business process for creating and distributing relevant and valuable.

15

Page 16: Slide 5.1. 2 Content Marketing Definition Content marketing is the marketing and business process for creating and distributing relevant and valuable.

16

Page 17: Slide 5.1. 2 Content Marketing Definition Content marketing is the marketing and business process for creating and distributing relevant and valuable.

17

How much content do you need? An example.

4 personas; 5 step buying process; 5 online channels; 6 updates of content per year equals: 4 x 5 x 5 x 6 = 600 pieces / year !

Page 18: Slide 5.1. 2 Content Marketing Definition Content marketing is the marketing and business process for creating and distributing relevant and valuable.

18

Page 19: Slide 5.1. 2 Content Marketing Definition Content marketing is the marketing and business process for creating and distributing relevant and valuable.

19

Page 20: Slide 5.1. 2 Content Marketing Definition Content marketing is the marketing and business process for creating and distributing relevant and valuable.

Which offer is more appealing ?

20

Page 21: Slide 5.1. 2 Content Marketing Definition Content marketing is the marketing and business process for creating and distributing relevant and valuable.

21

Page 22: Slide 5.1. 2 Content Marketing Definition Content marketing is the marketing and business process for creating and distributing relevant and valuable.

22

Page 23: Slide 5.1. 2 Content Marketing Definition Content marketing is the marketing and business process for creating and distributing relevant and valuable.

23

Page 24: Slide 5.1. 2 Content Marketing Definition Content marketing is the marketing and business process for creating and distributing relevant and valuable.

24

Page 25: Slide 5.1. 2 Content Marketing Definition Content marketing is the marketing and business process for creating and distributing relevant and valuable.

25

Page 26: Slide 5.1. 2 Content Marketing Definition Content marketing is the marketing and business process for creating and distributing relevant and valuable.

26

Page 27: Slide 5.1. 2 Content Marketing Definition Content marketing is the marketing and business process for creating and distributing relevant and valuable.

27

Page 28: Slide 5.1. 2 Content Marketing Definition Content marketing is the marketing and business process for creating and distributing relevant and valuable.

28

Page 29: Slide 5.1. 2 Content Marketing Definition Content marketing is the marketing and business process for creating and distributing relevant and valuable.

Different Kinds of Content during buying journey

29

Page 30: Slide 5.1. 2 Content Marketing Definition Content marketing is the marketing and business process for creating and distributing relevant and valuable.

Summary – Content Decisions Power versus Noise

30

Page 31: Slide 5.1. 2 Content Marketing Definition Content marketing is the marketing and business process for creating and distributing relevant and valuable.

End of Video

• Please try the online quiz.

31


Enterprise Marketing What is Enterprise Marketing ? Definition: Marketing The process of creating, distributing, promoting and pricing goods, services.

Enterprise Marketing What is Enterprise Marketing ? Definition: Marketing The process of creating, distributing, promoting and pricing goods, services.

Distributing privacy policies over multimedia content across multiple online …web.imsi.athenarc.gr/~azigomit/publications/Comnet2014... · 2014-11-06 · Distributing privacy policies

Distributing privacy policies over multimedia content across multiple online …web.imsi.athenarc.gr/~azigomit/publications/Comnet2014... · 2014-11-06 · Distributing privacy policies

Distributing Power BI Content - … · Distributing Power BI Content Heidi Enho Microsoft MVP (Data Platform & Excel) Microsoft Certified Trainer, MCSA heidi.enho@sulava.com HExcelligent.fi

Distributing Power BI Content - … · Distributing Power BI Content Heidi Enho Microsoft MVP (Data Platform & Excel) Microsoft Certified Trainer, MCSA [email protected] HExcelligent.fi

LinkedIn Marketing - MeetEdgaryour SEO with fresh, valuable, keyword-rich content. And yes, this means distributing all that quality content you create on LinkedIn. (Don’t worry

LinkedIn Marketing - MeetEdgaryour SEO with fresh, valuable, keyword-rich content. And yes, this means distributing all that quality content you create on LinkedIn. (Don’t worry

Distributing Content to the Omnichannel Traveler

Distributing Content to the Omnichannel Traveler

Sharing for Success: Tips for Distributing Your Marketing ...€¦ · Tips for Distributing Your Marketing Video. When it comes to promoting your business, creating a great video

Sharing for Success: Tips for Distributing Your Marketing ...€¦ · Tips for Distributing Your Marketing Video. When it comes to promoting your business, creating a great video

How Content Marketing is Changing€¦ · Defining Content Marketing • “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant

How Content Marketing is Changing€¦ · Defining Content Marketing • “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant

How Would You Feel? - My Lifestyle Academy · 2016-04-06 · What is Content Marketing aka. Education-Based Marketing? “It is a marketing technique of creating and distributing

How Would You Feel? - My Lifestyle Academy · 2016-04-06 · What is Content Marketing aka. Education-Based Marketing? “It is a marketing technique of creating and distributing

Content Marketing WordPress - Propel Marketing & Design, Inc. · Content Marketing & WordPress Content Marketing is a marketing technique of creating and distributing relevant and

Content Marketing WordPress - Propel Marketing & Design, Inc. · Content Marketing & WordPress Content Marketing is a marketing technique of creating and distributing relevant and

Developing and Distributing Content Using Social Media

Developing and Distributing Content Using Social Media

2018 Marketing Solutions - Maritime Intelligence...strategic marketing approach focused on creating and distributing informative, relevant and valuable content to stimulate, educate

2018 Marketing Solutions - Maritime Intelligence...strategic marketing approach focused on creating and distributing informative, relevant and valuable content to stimulate, educate

SPECIAL SUPPLEMENT ARE YOU WORKING WITH INDIA’S No · 2019-06-04 · 1996. Content Marketing Institute defines it as “a marketing technique of creating and distributing valuable,

SPECIAL SUPPLEMENT ARE YOU WORKING WITH INDIA’S No · 2019-06-04 · 1996. Content Marketing Institute defines it as “a marketing technique of creating and distributing valuable,

Not everything that can be counted counts, and not ...€¦ · Definition –Content Marketing Institute • Content Marketing can uncover need [by creating and distributing thought

Not everything that can be counted counts, and not ...€¦ · Definition –Content Marketing Institute • Content Marketing can uncover need [by creating and distributing thought

Marketing and the Marketing Concept Chapter 1.1. What is Marketing? The process of planning, pricing, promoting, selling and distributing ideas, goods.

Marketing and the Marketing Concept Chapter 1.1. What is Marketing? The process of planning, pricing, promoting, selling and distributing ideas, goods.

2018 Marketing Solutions - Maritime Intelligence › events › awards › ...strategic marketing approach focused on creating and distributing informative, relevant and valuable content

2018 Marketing Solutions - Maritime Intelligence › events › awards › ...strategic marketing approach focused on creating and distributing informative, relevant and valuable content

Creating, Distributing, And Marketing Instructional Material

Creating, Distributing, And Marketing Instructional Material

CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

CONTENT MARKETING IN 2014 - Breed and Craftbreedandcraft.com/content.pdfContent marketing is the technique of creating and distributing relevant and valuable content to attract, acquire

Chemical and Mineral Global Supply Chain Servicespanasianchem.com/wordpress/wp-content/uploads/2015/08/marketing... · Chemical and Mineral Global Supply Chain Services Distributing

Chemical and Mineral Global Supply Chain Servicespanasianchem.com/wordpress/wp-content/uploads/2015/08/marketing... · Chemical and Mineral Global Supply Chain Services Distributing

Chapter 5: Distributing Services Through Physical And ... SM... · Services Marketing ... Chapter 5:! Distributing Services! Through Physical !!And Electronic Channels ! Services

Chapter 5: Distributing Services Through Physical And ... SM... · Services Marketing ... Chapter 5:! Distributing Services! Through Physical !!And Electronic Channels ! Services

Content Marketing WordPress · Content Marketing & WordPress Content Marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire,

Content Marketing WordPress · Content Marketing & WordPress Content Marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire,