SLI Systems - Customer Journey - Manchester 2014
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Ian Scarr UK & EMEA Region Director of Sales, SLI Systems
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Transcript of SLI Systems - Customer Journey - Manchester 2014
Ian Scarr UK & EMEA Region Director of
Sales, SLI Systems
Searchers are yourmost valuable shoppers
6x 547%
Average Order Value
Value of Search
*Based on analytics data for 200+ retailers
11%higher
3xgreater
6 Min.longer
Conversion Rate Time on Site
Searchers vs. non-searchers*
$11.09 w/ search
$4.62 w/o search
7more
Pages Per Visit Per Visit Value
Kemberly Gong
THere will be 5 stats on this page
The Search Box
The Search Box
25% increase in usage
11k extra searches
£34k potential increase p/m
Rich Auto Complete
31.25% PPV
1.81% AOV
2.25% CVR
Andersen WindowsYou not only see products, but PDFs of product info
Sports AuthorityTablet display of Rich Auto Complete
> Issue: Rich Auto Complete falling behind keyboard> Solution: Changed drop down to horizontal instead of vertical
Spelling and TerminologySPELLING
TERMINOLOGY
Redirects
40%Reduction inbounce rate
Simple keyword matching is easy
Kemberly Gong
Animate, please
Search results should be relevant Search Query: Red dress
vs.
Result Accuracy
Top 5 product
76%1 2 3 4
5
BodenAge, Size, Height, Shape refinementshttp://clothing.boden.co.uk/search#w=womens%20red%20skirt&asug=&view=normal
The Republic of TeaCreative refinements
We recently deployed garden plant finder to filter results based on a specific fruit or vegetable.
Thompson and Morgan
SwimShopFloating facets and floating search bar
Kidrobot
FTD
Site Search InsightsFifty Shades
50
fifty shades of grey
Exclusive distributor of an official line of 50 Shades of Grey products!
Site Search Insights
Now one of the biggest sellers with wedding planners!
Champagne Bubbles
SockShop• Show search box prominently• Offer refinements with a drop down menu• Also offer a full list of navigation items in a drop down menu
The Trouble with Long Tail SEO
Source: http://blog.hittail.com/2013/01/the-hidden-value-of-long-tail-seo.html
Drive More Traffic
48K Referrals
2.5K Transactions
£220K Revenue
Dynamic Product Banners
• 48% increase inrevenue per click
• 14% conversionincrease
