SLI Systems - Customer Journey - Manchester 2014

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  • 1. Ian Scarr UK & EMEA Region Director of Sales, SLI Systems
  • 2. Searchers are your most valuable shoppers 6x 547%
  • 3. Value of Search *Based on analytics data for 200+ retailers 11% higher 3x greater 6 Min. longer Searchers vs. non-searchers* $11.09 w/ search $4.62 w/o search 7 more Pages Per Visit
  • 4. The Search Box
  • 5. The Search Box 25% increase in usage 11k extra searches 34k potential increase p/m
  • 6. Rich Auto Complete 31.25% PPV 1.81% AOV 2.25% CVR
  • 7. Andersen Windows You not only see products, but PDFs of product info
  • 8. Sports Authority Tablet display of Rich Auto Complete > Issue: Rich Auto Complete falling behind keyboard > Solution: Changed drop down to horizontal instead of vertical
  • 9. Spelling and Terminology SPELLING TERMINOLOGY
  • 10. Redirects 40% Reduction in bounce rate
  • 11. Simple keyword matching is easy
  • 12. Search results should be relevant Search Query: Red dress vs.
  • 13. Result Accuracy Top 5 product 76% 1 2 3 4 5
  • 14. Boden Age, Size, Height, Shape refinements http://clothing.boden.co.uk/search#w=womens%20red%20skirt&asug=&view=normal
  • 15. The Republic of Tea Creative refinements
  • 16. We recently deployed garden plant finder to filter results based on a specific fruit or vegetable. Thompson and Morgan
  • 17. SwimShop Floating facets and floating search bar
  • 18. Kidrobot
  • 19. FTD
  • 20. Site Search Insights Fifty Shades 50 fifty shades of grey Exclusive distributor of an official line of 50 Shades of Grey products!
  • 21. Site Search Insights Now one of the biggest sellers with wedding planners! Champagne Bubbles
  • 22. SockShop Show search box prominently Offer refinements with a drop down menu Also offer a full list of navigation items in a drop down menu
  • 23. The Trouble with Long Tail SEO Source: http://blog.hittail.com/2013/01/the-hidden-value-of-long-tail-seo.html
  • 24. Drive More Traffic 48K Referrals 2.5K Transactions 220K Revenue
  • 25. Dynamic Product Banners 48% increase in revenue per click 14% conversion increase
  • 26. Thank You. To learn more visit sli-systems.com or email discovery@sli-systems.com