SleepPhones Advanced

AcousticSheep, LLCWei-Shin Lai, MD, CEO

December 1, 2010

Background Can't sleep on call Wanted to sleep to

relaxation music Options: earbuds or

headphones - uncomfortable!

SleepPhones Prototypes

SleepPhones Version 1

2007 LLC formed June, 2007 Sewed and soldered over 500

SleepPhones on our kitchen table. Sold out by the end of December. Gross Sales: $28,000.

2008 Hired some help Expanded website Worked with local places, Amazon, and a

few retail places Sold 1500 pieces Gross sales $100,000

2009 Hired a factory in PA SleepPhones redesigned Sold 3400 pieces Gross sales $240,000

2010 Wholesale: less than 200 pieces in 2009

to over 6000 pieces in 2010 Assembled team of professionals Predicted sales about 13,000 pieces Gross sales predicted over $600,000

2011 Retail packaging Wholesale growth Train managers Predicted gross sales over $1 million Develop SleepPhones Advanced