SLCC Larger Councils Conference Digital engagement: f Right here, right now
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Transcript of SLCC Larger Councils Conference Digital engagement: f Right here, right now
SLCC Larger Councils Conference
Digital engagement:f
Right here, right nowJustin Griggs20 April 2012
Social media platform Facebook is tipped to reach one billion active users - 14% of the world's population - in August of this year. And with over 400 million people using micro blogging site Twitter, social
media really is a growing force to be reckoned with. In this interactive session
Justin will share his experiences and insight into how advances in technology and the
development of the web present real opportunities for better council
communications and engagement.
Our vision is for a vibrant, dynamic local council sector making positive
difference to local people
Representation & advocacy
Improvement & development
@justingriggsjustin.griggs@nalc.gov.ukwww.nalcjustin.wordpress.comwww.justingriggs.posterous.comwww.runnerjustin.wordpress.com
Twitter bio:
Head of Policy & Development at NALC – representing 9k parish
councils & 80k cllrs; dad; localgov geek; digi/socmed tryer;
Plumstead runner; school governor; dog owner
The Social media revolution 2012
Then
Open source websiteE-petitions
TwitterFlickr
FacebookSarah Brown
Now
Where we’re at
Learning by doing
Activity over strategy
Catching up to be done
Driven by outsiders?
Happy campers
Brought inside
‘Digital by default’
Single domain
User focus
In house talent
Driven by the deficit
So: digital engagement
…more than ‘just’ social media
The traditional consultation
Different goals, different toolsGetting inspiration
Seeking validation
Parti
cipa
tion
Representativeness
Red Tape Challenge
http://www.redtapechallenge.cabinetoffice.gov.uk/
Different goals, different toolsGetting inspiration
Seeking validation
Parti
cipa
tion
Representativeness
Red Tape Challenge
Shape your place
http://wisbech.shapeyourplace.org/
Different goals, different toolsGetting inspiration
Shape Your Place
Seeking validation
Parti
cipa
tion
Representativeness
Red Tape Challenge
Credit Cards
http://webarchive.nationalarchives.gov.uk/20091212134031/http://bis.gov.uk/creditconsultation
Different goals, different toolsGetting inspiration
Shape Your Place
Seeking validation
Parti
cipa
tion
RepresentativenessBIS Credit Cards
Red Tape Challenge
FCO Human Rights Report
http://fcohrdreport.readandcomment.com/
Different goals, different toolsGetting inspiration
Shape Your Place
FCO Human Rights Report
Seeking validation
Parti
cipa
tion
RepresentativenessBIS Credit Cards
Red Tape Challenge
So how does it apply to policymaking?
Identify issues
Assess options
Refine policy
Implement solutions
Where digital engagement helpsListen
Get inspiration
Test
Explain & refine
Understand concerns and priorities based on the discussions people are having
Generate ideas for current policy challenges, or find stories from diverse places
Get comments on proposals and regulations, check solutions against experience
Make the case for change and get feedback from service users and stakeholders
Taking a layered approach
PLATFORMS CONTENT ENGAGEMENTNICHE, SPECIALIST
GENERAL INTEREST
Citizen
Service user
Resident
Professional
Policy expert Submit a formal collective response
Comment on a document
Suggest an idea, describe an experience
Raw data, evidence base
Detailed proposals, options & rationale
Summary options & background
Introductory film, Plain English guide to proposals
Service feedback questionnaires
Outreach via social networks
Online roundtables, ministerial Q&As
Outreach to communities, online+offline events
Source: Single Domain, GDS
Some more stories
Online communities matter!
www.nalcjustin.wordpress.comwww.planningforcouncillors.orgwww.posterous.com/justingriggswww.createacouncil.nalc.gov.uk
www.facebook.com/createacouncil
Online communities matter!
Participation should be at the convenience of the participants
Experiment then strategise
Social media is more of a telephone than a press release
Interactive websites need interactive organisations
What’s next?
Properly digital by default
Better evaluation
Mobile
More use internally
Survey of use in parishes
@justingriggsjustin.griggs@nalc.gov.ukwww.nalcjustin.wordpress.comwww.justingriggs.posterous.comwww.runnerjustin.wordpress.com