SLC Mozcation From the Trenches, Real Life Examples of Stuff That Works

From the Trenches, Real Life Examples of Stuff That Works

Chris Bennett 97th FloorJune 29th, 2011 @chrisbennett #mozcation

view online at: bit.ly/97mozcation

Wednesday, June 29, 2011

Quick Wins = Happy Client


• Revenue, forget about rankings. This is what shareholders and decision makers care about.

• This is why you lose clients

Find areas you can increase revenue asap. While Raynor Surf is rebuilding website they are cranking out sales on Craigslist. Share Holders don’t care about rankings they care about revenue.

Quick Wins


Look at your competitors out ranking you, both their homepage and the actual page ranking for the word you are analyzing and figure out the medium ratio for anchor text vs. non anchor text links.

Know Your Anchor Text Ratios


You want more Brand and natural anchor text than keyword rich anchor text. Example keyword “Engagement Rings”


Stagnant Rankings?

Stagnant? Sitting at the 6-12 spot and not budging? Most likely from over anchor text optimization. The new +30


If your rankings are jumpy and fluctuating, you are most likely relying too much on blog links and or article spinning. Shortly after your influx of blog links the blog posts move deeper and lose juice/page rank thus your link is further from the homepage and loses some juice as well. Get links on pages that will always have good exposure.

Fluctuating Rankings?


Did Panda Steal Your Links?

Everyone is talking about their thin content and indexation with the Panda/Farmer Update. But what if you built a lot of links on sites with thin content and pages? Those links no longer exist in Googles algo.


Article Spinning

Helps no one, maybe works short term but will never sustain especially not in the top spots for competitive phrases.


Don’t Settle for Crappy Content

Hey I figured out if you “Save As” a .doc to a .png you got an

Infographic.


Don’t give up too easy on promo

Try try again. If you didn’t get the traffic or links you needed try other places, retry places and people. Stumbleupon.comads is a good place to start for some guaranteed exposure.


Infographics Still work extremely well. 80% content 20% promotion = success


Shortly after graphic launch

Repurposing the content

Need a new graphic

Infographics still work very well for backlink acquisition


What Makes a Good Graphic?

Good Data/InfoComplex Ideas

Aesthetically Pleasing

@chrisbennett

Topical

No False/Confusing Data


Complex info that would be boring as a text article. Layout is good which is very important given the topic. Topic related to web dev have better chance of success cause it is targeting “creators” and “collectors” http://www.formstack.com/the-anatomy-of-a-perfect-landing-page


http://www.formstack.com/the-anatomy-of-a-perfect-landing-page




You are the “Creator” you want to reach out to and target the “Collectors” which will better your chance of getting in front of the “Spectators” and “Joiners” Source: Near Complete Graphic coming soon to 97thfloor.com


Repurpose

Take good content that works and repurpose it and re promote that


Cut up your infographics and repurpose them as slide decks and re-promote. Take a blog post that really worked and make a graphic to enhance it and re-promote. Take a graphic or slide and animate it or add interactive properties and re-promote.


Beat a Dead Horse


Social Media Landscape Launched in 2010 = Extremley Successfulhttp://www.cmo.com/social-media/cmos-guide-social-media-landscape


http://www.cmo.com/social-media/cmos-guide-social-media-landscape

http://www.cmo.com/social-media/cmos-guide-social-media-landscape

Social Media Landscape Launched in 2011 = Rinse and Repeathttp://www.cmo.com/social-media/2011-cmos-guide-social-andscape


http://www.cmo.com/social-media/2011-cmos-guide-social-andscape

http://www.cmo.com/social-media/2011-cmos-guide-social-andscape

• If you get a link from the best sites in your industry why not get 2 or 3?

• Thank them for linking, comment on their other stuff, follow them on Twitter keep you on their mind. Next time you have a killer piece of content you hit them up.

Relationships


Relationships: Do you have friends?

Ask them if they know of other sites or blogs that would like to have the same relationship you have with them.


From the Trenches, Real Life Examples of Stuff That Works

Chris Bennett 97th FloorJune 29th, 2011 @chrisbennett #mozcation

view online at: bit.ly/97mozcation


SLC Mozcation From the Trenches, Real Life Examples of Stuff That Works

Technology

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