8/19/2019 Slater Imaging Redesign Pitch Book

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R E D E S I G N

8/19/2019 Slater Imaging Redesign Pitch Book

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Contents

Redesign Plan

Logos

Style Guide

Label Designs

Photography

Magazine Ad

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 Redesign Plan

Mead Five Star® productsgive students the high-qualitylearning tools they need tosucceed in the classroom.

Each design included a blackand white photo, logos andinformation repeated multipletimes, and a yellow markerscribble to showcase featuresof each product. All of theseareas were improved to appealto the target demographic.

Demographic:

Students ages 10-18 who arebuying these products forschool supplies. This groupprefers color and simple,modern designs.

The frst changes in the redesignwere: adding a backgroundcolor, removing all repeatedinformation, and eliminatingclutter by reorganizing theplacement of information.

To simplify the design, thesticker sizes were decreased.The black and white photos andyellow marker scribbles wereremoved to make it easy toidentify key information.

These changes were madeto modernize the design toincrease sales. Backgroundcolors make the brand morerecognizable and simplifyingthe design allows even youngstudents to quickly identifywhich product they need. Logos

The Mead® logo is always white on a colored background.It is no more than 1” wide and placed in the top left corner.

The Five Star® logo is always white on a colored background.

It is up to 4” wide and is always aligned to the center.

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Style Guide

Fonts:

Avenir MediumProduct Title

Regular: 21 pt

Small: 17pt

 AV E N I R B L A C K 

Featured Subheading

All Caps & Tracking: 200

Regular: 12 pt

Small: 10 pt

Avenir Medium & Avenir Book

Product Specifcations

Leading: Custom

Regular & Small: 12 pt

 Avenier Black

Additional Features

Regular: 12 pt

Small: 10 pt

WhiteHEX # FFFFFFCMYK 0 0 0 0RGB 255 255 255

PANTONE 663 C

Colors:

BlackHEX # 231F20CMYK 0 0 0 100RGB 35 31 32PANTONE Neutral Black C

BlueHEX # 00598BCMYK 100 60 17 15RGB 0 89 139PANTONE 7692 C

GreenHEX # 108241CMYK 87 25 100 11RGB 16 130 65PANTONE 7731 C

RedHEX # A11D27CMYK 24 100 92 20RGB 161 29 39PANTONE 7628 C

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Label Designs

D U R A B L E P L A S T I C

Compostition Book

100 sheets · 200 pages9 x 7 in / 24.7 x 19.0 cm

college ruled

pageslay flat!

MOVABLEPOCKET

DIVIDERS

NEW!

 A D VA N C E ®

Notebook

100 sheets · 200 pages9 x 6 in / 24.1 x 15.2 cm

college ruled

SpiralGuard™

D U R A B L E P L A S T I C

Compostition Book

80 sheets

7x5 in / 17.7x12.7 cmcollege ruled

mini

pageslay flat!

S T A Y - P U T T A B S

Folder

2 pockets · 1 pouch11 x 9 in / 29.8 x 24.1 cm

reinforced spine

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Photography Magazine Ad

Magazine Ad

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B Y N I C O L E S L AT E R

SlaterImaging