Slack Traction Session At DEMO Fall 2014
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Transcript of Slack Traction Session At DEMO Fall 2014
Stewart Butterfield
Traction Section
Slack: Daily Active Users
A Closer Look at the Mechanics
• Conversion happens at the level of the team, not the individual
• It is very binary — we don’t work on “engagement” because it is all or nothing
• Conversion looks different on every team
Online Media Company
Heathcare Company
Live Events/Promoter
Payments Company
Different Payments Company
Creative Agency
Infrastructure/Hosting Company
Slack: Daily Active Users
Slack: New Accounts Created Per Day
Numbers
310kDaily Active Users
85kPaid Seats
0.24BMessages/month
42kActive teams
2h5mAverage time active DAU
34.5Messages/person
